| It's probably fair to say that one of the key | | | | as possibleMost people find items on eBay by |
| reasons why many auctions end unsuccessfully | | | | using the search facility, therefore it's |
| on eBay is because people have got their | | | | important that you include words in your |
| auction title WRONG.With the eBay marketplace | | | | title that people are likely to be searching |
| is becoming ever more over-crowded, it's now | | | | for. People that write titles which are just |
| increasingly more important to create auction | | | | plain un-descriptive will lose out on sales. |
| titles that work. You really do need to stand | | | | This tip seems like an obvious one, but you |
| out from your rival eBay sellers.So what does | | | | would be shocked at how many people don't |
| an auction title need to do?Its most | | | | optimize their titles with proper keyword |
| important job is to get people to click onto | | | | use!Spell accuratelySpelling mistakes don't |
| your auction. You can have the most amazing | | | | show up in search results. If I search for |
| bargain in the world, or an absolutely | | | | "Playstation" and your auction title has it |
| fantastic and compelling advert, but if | | | | listed as "Playstataion" then I won't find |
| people never get that far then you'll never | | | | your item. Most people don't make spelling |
| make sales. The first step in the buying | | | | mistakes purposely, that's why they're called |
| process is for people to click onto your | | | | mistakes. If you notice that you did make a |
| auctions.So how do I create a "winning" | | | | mistake after you've already listed your item |
| title?The tips below are what I've learned as | | | | you may still be able to go back and correct |
| an eBay seller over the past few years. I've | | | | it if you do so prior to any bids being |
| tried many different strategies and ideas, | | | | placed. One misspelled keyword can ruin all |
| and these are the ones that work. They bring | | | | your hard work!Be descriptiveIf you're |
| in the buyers time and time again."MY TOP 6 | | | | selling a new item, make sure you point that |
| TITLE TIPS"Create mystery.A relatively | | | | out in your title. If your item is in |
| unknown 'secret' is to create mystery around | | | | excellent condition, again make sure you say |
| your auction or product. This makes intrigues | | | | so. Try to be creative as well, look at your |
| people, and ultimately results in more people | | | | auction title as a buyer would.Example, |
| clicking onto your auction.Let's say you're | | | | instead of saying "Pair Of Computer Speakers |
| trying to sell an ebook called "Profits from | | | | Used Condition Work Great" - try "Pair Of |
| Adwords" that contains information on how to | | | | Computer Speakers w/ Manual Included - Like |
| create an income through ads on Google. | | | | New."Finally...Use paid options sparingly. |
| Instead of using a traditional title like | | | | eBay offers all kinds of options that are |
| "Profits from Adwords eBook - the secrets to | | | | designed to increase clicks on your auctions, |
| success," trying using a title such as "Make | | | | such as Bold and Highlight, but I've usually |
| a Great Income from Writing Three Lines of | | | | found that these don't have a large enough |
| Text." You're not revealing exactly what the | | | | impact on auction visitor numbers to justify |
| product is you're trying to sell, rather what | | | | the cost. It may well depend on what you're |
| the product can do for the buyer. Another | | | | selling, but I firmly believe that good |
| example may be with relaxation oils. Try a | | | | wording is much more important. You can't |
| title such as "The Most RELAXING Thing I've | | | | always buy success on |
| Ever Tried."People may feel more compelled to | | | | eBay.Remember:1.) Create mystery and |
| click on your auction, but of course it does | | | | excitement |
| have its disadvantages, and it may not be the | | | | |
| correct strategy for every product. After | | | | 2.) Use capital letters |
| all, it's pretty hard to create excitement | | | | |
| and mystery around a pack of envelopes for | | | | 3.) Include keywords |
| example! It also slightly contradicts one of | | | | |
| my rules below... but it CAN and DOES work if | | | | 4.) Spell accurately |
| it's the right product.Use capital | | | | |
| lettersThis is a MUST in an eBay auction | | | | 5.) Be descriptive |
| title - Start Each Word In Your Title With A | | | | |
| Capital Letter Like This. It makes your title | | | | 6.) Use paid options sparinglyChris Vendilli |
| stand out from people who don't, and can | | | | is the owner, founder, and CEO of The 3 |
| actually be more effective than using paid | | | | Rivers Auctions Company. Be sure to visit |
| eBay options such as a bold title. You can | | | | his website at to get eBay tools, tips, |
| also try putting certain key words in full | | | | strategies, info, and secrets! While you're |
| capitals to draw attention to a unique | | | | there sign up for the information packed |
| selling point or a particularly attractive | | | | weekly newsletter and the discussion forums. |
| feature. If the item you're selling is brand | | | | You can network with other members, advertise |
| new then draw attention to this fact in your | | | | your own auctions or website, ask questions, |
| title.Make sure you include as many keywords | | | | and get answers! |