| It's probably fair to say that one of the key reasons | | | | attractive feature. If the item you're selling is brand |
| why many auctions end unsuccessfully on eBay is | | | | new then draw attention to this fact in your |
| because people have got their auction title | | | | title.Make sure you include as many keywords as |
| WRONG.With the eBay marketplace is becoming ever | | | | possibleMost people find items on eBay by using the |
| more over-crowded, it's now increasingly more | | | | search facility, therefore it's important that you |
| important to create auction titles that work. You | | | | include words in your title that people are likely to be |
| really do need to stand out from your rival eBay | | | | searching for. People that write titles which are just |
| sellers.So what does an auction title need to do?Its | | | | plain un-descriptive will lose out on sales. This tip |
| most important job is to get people to click onto | | | | seems like an obvious one, but you would be |
| your auction. You can have the most amazing bargain | | | | shocked at how many people don't optimize their |
| in the world, or an absolutely fantastic and compelling | | | | titles with proper keyword use!Spell accuratelySpelling |
| advert, but if people never get that far then you'll | | | | mistakes don't show up in search results. If I search |
| never make sales. The first step in the buying | | | | for "Playstation" and your auction title has it listed as |
| process is for people to click onto your auctions.So | | | | "Playstataion" then I won't find your item. Most |
| how do I create a "winning" title?The tips below are | | | | people don't make spelling mistakes purposely, that's |
| what I've learned as an eBay seller over the past | | | | why they're called mistakes. If you notice that you |
| few years. I've tried many different strategies and | | | | did make a mistake after you've already listed your |
| ideas, and these are the ones that work. They bring | | | | item you may still be able to go back and correct it if |
| in the buyers time and time again."MY TOP 6 TITLE | | | | you do so prior to any bids being placed. One |
| TIPS"Create mystery.A relatively unknown 'secret' is | | | | misspelled keyword can ruin all your hard work!Be |
| to create mystery around your auction or product. | | | | descriptiveIf you're selling a new item, make sure |
| This makes intrigues people, and ultimately results in | | | | you point that out in your title. If your item is in |
| more people clicking onto your auction.Let's say | | | | excellent condition, again make sure you say so. Try |
| you're trying to sell an ebook called "Profits from | | | | to be creative as well, look at your auction title as a |
| Adwords" that contains information on how to create | | | | buyer would.Example, instead of saying "Pair Of |
| an income through ads on Google. Instead of using a | | | | Computer Speakers Used Condition Work Great" - |
| traditional title like "Profits from Adwords eBook - the | | | | try "Pair Of Computer Speakers w/ Manual Included - |
| secrets to success," trying using a title such as "Make | | | | Like New."Finally...Use paid options sparingly. eBay |
| a Great Income from Writing Three Lines of Text." | | | | offers all kinds of options that are designed to |
| You're not revealing exactly what the product is | | | | increase clicks on your auctions, such as Bold and |
| you're trying to sell, rather what the product can do | | | | Highlight, but I've usually found that these don't have |
| for the buyer. Another example may be with | | | | a large enough impact on auction visitor numbers to |
| relaxation oils. Try a title such as "The Most | | | | justify the cost. It may well depend on what you're |
| RELAXING Thing I've Ever Tried."People may feel | | | | selling, but I firmly believe that good wording is much |
| more compelled to click on your auction, but of | | | | more important. You can't always buy success on |
| course it does have its disadvantages, and it may not | | | | eBay.Remember:1.) Create mystery and excitement |
| be the correct strategy for every product. After all, | | | | 2.) Use capital letters |
| it's pretty hard to create excitement and mystery | | | | 3.) Include keywords |
| around a pack of envelopes for example! It also | | | | 4.) Spell accurately |
| slightly contradicts one of my rules below... but it CAN | | | | 5.) Be descriptive |
| and DOES work if it's the right product.Use capital | | | | 6.) Use paid options sparinglyChris Vendilli is the |
| lettersThis is a MUST in an eBay auction title - Start | | | | owner, founder, and CEO of The 3 Rivers Auctions |
| Each Word In Your Title With A Capital Letter Like | | | | Company. Be sure to visit his website at to get eBay |
| This. It makes your title stand out from people who | | | | tools, tips, strategies, info, and secrets! While you're |
| don't, and can actually be more effective than using | | | | there sign up for the information packed weekly |
| paid eBay options such as a bold title. You can also | | | | newsletter and the discussion forums. You can |
| try putting certain key words in full capitals to draw | | | | network with other members, advertise your own |
| attention to a unique selling point or a particularly | | | | auctions or website, ask questions, and get answers! |