| Anyone who runs affiliate programs on their website | | | | Banner Ad: 109 impressions / 5 hits Text Link: 109 |
| or who advertises onother sites, knows the | | | | impressions / 54 hits |
| importance of click through traffic. The higher | | | | As you can see, the text link for the same product |
| yourclick through percentage, the higher your profits. | | | | has a far higher hit toimpression ratio, than does the |
| Whether your income isgenerated by the hit, lead or | | | | banner ad. Program 1 banner ad has a 5% hitto |
| sale, or any combination thereof, maximizingclick | | | | impression ratio, while the text link for the same |
| through traffic is crucial in successfully marketing on | | | | product has a 50% hitto impression ratio. This means |
| the web. | | | | the text link is generating ten times moretraffic than |
| The term click through is synonymous with the term | | | | the banner ad for the same product. |
| hit - when a site visitorclicks a banner or text link | | | | Using Product 1 as an example, this has a hit to sale |
| taking them to another site or webpage. | | | | conversion ratio of 40% |
| In this article I will focus on the vast difference | | | | (Ten hits would generate four sales.) Using a profit of |
| between banner ads andtext links. | | | | only $1 from eachsale, this converts to the following: |
| Banner Ads vs. Text Links: | | | | Product 1: |
| If you're only promoting your affiliate programs or | | | | Banner Ad: Products Sold: 2 Profit: $ 2. Text Link: |
| advertising your ownbusiness using banner ads, you're | | | | Products Sold: 22 Profit: |
| losing the vast majority of your clickthrough traffic, | | | | $22. |
| which translates into lost income. | | | | If the above was representative of the average |
| Banner ads tend to have a much lower click through | | | | traffic/sales generated in anhour, this would equate |
| percentage than textlinks. They also slow the speed | | | | to the following daily income: |
| at which your page loads and can bedistracting - | | | | Daily Banner Ad Income: $ 48. Daily Text Link Income |
| even annoying, to your site visitors. We're all very | | | | : $528. |
| familiarwith banner ads, as they are everywhere, | | | | This example is used for illustrative purposes only. |
| which may partially explain theirlow click through or hit | | | | Your actual statisticsmay vary. However, one thing |
| percentage. A lesser used and vastly more | | | | will remain constant, almost without exception,text |
| successfultactic is the text link. | | | | links will far surpass banner ads for generating hits. |
| A text link is a very short description of the | | | | Examples for using text links and the various wording |
| merchant's program, product,or service with a | | | | and presentation oftext links can be found on our |
| hyperlink to their website. | | | | website: and on oursister site |
| Example: | | | | I strongly encourage anyone who isn't already using |
| Learn how to start and promote an online business - | | | | text links, to give it atry. Post a text link on the |
| FREE. Click Here | | | | same page as a banner (for the same product),and |
| The words CLICK HERE are a hyperlink connecting to | | | | track the click through percentages for each over a |
| the merchant's site - | | | | couple of weeks. Ithink you'll be amazed by the |
| The advantage of using text links over banner ads | | | | difference, and pleased by the increase in yourprofits. |
| are numerous. The mostimportant is they have a | | | | As a side note, if you insist on using banners, try |
| much higher click through or hit percentage than | | | | using interactive banners |
| dobanner ads. | | | | - those which provide a function such as a search |
| The following example is actual statistics from one | | | | box, etc. These generallyget twice the hits as do |
| page on our website usingone hour of traffic. | | | | regular banner ads, but still cannot compare thewhat |
| Product 1: | | | | a text link will generate. |