How to win an auction


Types of auctions

Primary types of auctionsauction is being replaced by electronic
English auction: This is the type oftrading platforms.
auction commonly used by the EnglishUnique bid auction: In this type of
auction houses like Sotheby's,auction users post blind bids and are
Christie's, and Phillips. Participantsgiven a range of prices they can place a
bid openly against one another, withbid in, often a capped limit. The
each bid being higher than the previoushighest, or lowest, unique bid wins. For
bid. The auction ends when noinstance an auction is given a maximum
participant is willing to bid further,bid of 10. If the top five bids are 10,
or when a pre-determined "buy-out" price10, 9, 8, 8 then 9 would be the winner
is reached, at which point the highestbeing the highest unique bid. This a
bidder pays the price. The seller maypopular online type of auction.
set a 'reserve' price and if the auctionBuy-out auction: This auction has a
fails to have a bid equal to or higherpredetermined buy-out price in which the
than the reserve, the item remainsbidder can end the auction by accepting
unsold. A variant popular in the time ofthe buy-out price. The buy-out price is
Samuel Pepys was 'auction by candle' inset by the seller. The bidder can choose
which the winning (highest) bid was theto bid or use the buy-out option. If no
last one to be made before a small piecebidder chooses to utilize the buy-out
of lit candle died out.[2] Such auctionsoption, the auction ends with the
can be vulnerable to collusion, when twohighest bidder winning the auction.
or more bidders act together to win theCombinatorial auction: A combinatorial
auction. Following the auction result,auction is an auction in which bidders
the "loser" threatens to to sue thecan place bids on combinations of items,
winner, who then proposes a settlement.or “packages,” rather than just
The settlement is actually theindividual items.
pre-agreed reward for the loser'sAbsolute auction, also known as an
cooperation. This strategy described byUnreserved Auction, No-reserve Auction
the economist Susan Athey.or Auction Without Reserve, is an
Chinese auction: Basically, a raffle.auction with no minimum bid amount, no
Dutch auction: In the traditional Dutchset starting bid, no seller confirmation
auction the auctioneer begins with aof the high bid price, and no buybacks
high asking price, which is loweredof the property being offered by the
until some participant is willing toseller of any agents of the seller. The
accept the auctioneer's price, or ahighest bidder will purchase the
predetermined minimum price is reached.property no matter the high bid price.
That winning participant pays the lastThis type of auction is designed to
announced price. The Dutch auction isattract the maximum participation from
named for its best known example, thethe buying public as the seller has
Dutch tulip auctions. ("Dutch auction"committed to convey their property to
is also sometimes used to describethe highest bidder without limitation.
online auctions where several identicalIt does offer buyers excellent
goods are sold simultaneously to anopportunities from time to time,
equal number of high bidders. Economistshowever. A 2003 Virginia statute defines
call the latter auction a multi-unitan absolute auction as "an auction where
English ascending auction.)at the time of the auction sale the real
Sealed-bid first-price auction: Alsoor personal property to be sold will
known as Sealed High-Bid Auction orpass to the highest bidder regardless of
First-Price Sealed-Bid Auction (FPSB).the amount of the highest and last bid."
In this type of auction all biddersIn terms of security/privacy, there are
simultaneously submit bids so that notwo main types of auctions:
bidder knows the bid of any otherIn a private auction the identities of
participant. The highest bidder pays thethe bidders are hidden, so anyone that
price they submitted.buys the item can remain anonymous. This
Sealed-bid second-price auction, alsois normally done for either security
known as a Vickrey auction: This isreasons such as rare gems or art, or to
identical to the sealed first-priceavoid embarrassment if the item is more
auction, except the winning bidder paysrisque.
the second highest bid rather than theirIn a public auction, the bidders'
own. This is very similar to the proxyidentities are not hidden and anyone is
bidding system used by eBay, where thewelcome to attend the auction.
winner pays the lesser of their actualIn terms of auctioneers and auction
bid and the second-highest bid plus oneitems, we can differentiate three types
bidding increment.of auctions:
All-pay auction: an auction in which allexchange auction — also known as
bidders must pay their bids regardlesscommodity auctions or exchange-commodity
of whether they win the prize. Theauctions, are the most closed to the new
highest bidder wins the prize. Theparticipants. The participants include a
all-pay auction is often used to modelnumber of core professional buyers, who
lobbying (bids are politicalmonitor each other to ensure that no one
contributions), or other competitions.is 'cheating' on the community
All of the private value auctions listedsale auction — for art and
above are revenue equivalent, in thatone-of-a-kind items
they all result in the same expecteddealer auction — for collectibles,
revenue for a seller.cars or machinery
Other auction terminologyIf more than one identical item is sold,
Silent auction: This is often a variantthere are two possible generalizations
of an English auction, where bids areof the second-price auction. In a
written on a sheet of paper, and at theuniform-price auction, all of the
predetermined end of the auction, thewinning bidders pay the price submitted
highest listed bidder wins the prize.by the highest non-winning bidder.
This auction variant is often used inBidders will not typically bid their
charity events, and many items may betrue value in a uniform-price auction
auctioned simultaneously. Participantswith multiple units. In a Vickrey (or
submit bids normally on paper, near thesecond-price sealed-bid) auction, the
item. Other variations of this type ofpricing rule is more complicated, but
auction may include sealed bids. Thepreserves the property that bidders will
highest bidder pays the price he or shebid their true valuation. It is also
submitted.possible to auction each identical item
Digital art auction: In thisindividually. Once each item has been
indefinitely long auction, designed forpriced, the winning bidder is entitled
unreleased works that are triviallyto buy the remaining goods at the same
reproducible at zero cost (recordings,price. Items the winning bidder opts not
software, drug formulas), bidders openlyto purchase are auctioned again. This
submit their maximum bids (which may besystem creates a tension between the
adjusted or withdrawn at any time). Thedesire to hold back on bidding since
seller may review the bids and closelater items will almost certainly be
with a price of their choosing at anycheaper, and the chance that by losing
time — the successful bidders that paythe first round of bidding all
this price are those whose bid meets orpossibility of purchasing will be lost.
exceeds it, and these are the onlyWork in the theory of auctions
bidders who receive a copy of the item.contributed to Vickrey's 1996 Bank of
Open outcry auction: This type ofSweden Prize.
auction can refer to any auction whereReverse auction: A type of auction in
the auction is conducted orally forwhich the role of the buyer and seller
people to hear. This type of auctionare reversed, with the primary objective
also refers to what is used in stockto drive purchase prices downward. In an
exchanges and commodity exchanges, whereordinary auction (or also known as
trading occurs on a trading floor andforward auction), buyers compete to
traders may enter verbal bids and offersobtain a good or service. In a reverse
simultaneously. Transactions may takeauction, sellers compete to obtain
place simultaneously at different placesbusiness.
in the trading pit or ring. This type of



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