| Every time you do a fundraising event,
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| | For instance, your featured item might be
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| you should include as many silent auction
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| | a vacation trip to Italy. Create an
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| fundraiser items as possible. Here are
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| | attractive photo montage on poster board
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| some silent auction tips to help you
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| | and set it up on a pedestal flocked with
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| raise the most money possible.
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| | black velvet and spot light it for full
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| Prominent placement
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| | effect. Keep the bids rolling in by
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| Location is everything in real estate and
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| | describing it in glowing terms to
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| it's just as important in silent
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| | everyone who stops to check it out.
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| auctions. One great place to feature your
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| | Create item bundles
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| auction items is near your event ticket
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| | Oftentimes, a bundle of goods or services
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| sales area because people are waiting in
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| | will bring in more revenue than the items
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| line and can focus attention on what's
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| | would if sold separately. Be creative in
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| being offered.
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| | how you bundle things. For instance,
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| Another good spot for locating display
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| | place a variety of gardening goods and
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| tables is just to the right after
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| | tools in a wheelbarrow and attach a big
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| entering the main area because that's
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| | sign saying 'Wheel It Home!'
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| part of the natural traffic flow. Don't
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| | Make bidding easy
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| forget that once everyone has entered
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| | Don't forget that bidders almost always
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| your fundraising event, you can also
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| | have something in their hands like a
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| relocate the display tables from the
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| | purse, an appetizer, a drink, etc. Make
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| ticket sales area to other locations
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| | it easy for one-handed bids by taping
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| inside.
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| | down the bid sheet and description. And
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| Use attractive descriptions
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| | of course, provide a pen next to each
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| Each item should have a full page
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| | auction item and attach it to the table
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| description of what's included, what's
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| | with a string or chain.
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| unique about it, what it's retail value
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| | Provide air time
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| is, mention any restrictions or
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| | Make sure your event emcee announces the
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| limitations, etc. Use bullet points and
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| | silent auction items that are up for
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| large fonts so that all signage is easy
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| | bids. Provide them with a cheat sheet
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| to read in dim light or from a distance.
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| | where they can get information at a
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| Display well
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| | glance to use to whet the audience's
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| Display clothing items on mannequins and
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| | interest. Do everything possible to
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| if practical, allow people to touch and
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| | actively encourage bidding including
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| feel items of interest. Keeping things
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| | providing periodic latest bid price
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| back behind the table doesn't do much to
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| | updates on top items.
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| encourage bidders!
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| | Use a last call
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| If the actual items aren't on display, as
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| | Don't forget to make periodic
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| is the case with donated services or
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| | announcements about when the bidding will
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| things that can't be shown, then by all
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| | end. Give countdowns of time remaining.
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| means provide high-quality photographs.
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| | And most importantly, issue a last call
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| If possible, include people in the
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| | for silent auction bids when there's only
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| pictures holding or demonstrating the
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| | ten minutes left for bidding.
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| goods or services.
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| | Summary
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| Featured items
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| | Anything worth doing is worth doing well.
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| Spotlight your most valuable items,
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| | Play up the fun aspect of bidding and do
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| literally and figuratively. Place your
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| | a good job describing and displaying your
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| best items in the most visible,
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| | silent auction items.
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| high-traffic locations possible. If
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| | Start off each bid sheet with an opening
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| possible, arrange for spot lighting to
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| | bid from staff or volunteers. Then have
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| highlight the coveted prizes.
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| | your event emcee promote the auctions by
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| You can have a staffer stand near those
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| | giving bid price updates and time
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| items and talk them up with interested
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| | remaining reminders.
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| bidders. You can also use an accent
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| | Follow these silent auction tips and you
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| tablecloth or backdrop for dramatic
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| | WILL do well!
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| effect.
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