| After you go through a sales session with a | | | | you can. |
| customer, wether you sell them a product or not, | | | | 3. Follow up with your customer for more sales |
| follow up with them. Otherwise, your time was all but | | | | opportunities. |
| wasted. | | | | After your initial meeting with your customer, one of |
| Every part of a sales process from the initial contact, | | | | two things happened. Either you got the sale, or your |
| to the presentation of the product, to the final step, | | | | customer left still undecided. |
| following up, are all equally important. | | | | If you got the sale, following up with your customer |
| The following up process is an important element of | | | | is important for reasons stated in number two, and |
| the sales process for many key reasons, here are | | | | also, you now have an opportunity to up-sell. While |
| just a few: | | | | they are on the phone, ask for permission to go |
| 1. Following up makes your customers feel important. | | | | over some of your other products you believe they |
| When a customer walks into your office, or calls you | | | | may be interested in. |
| on the telephone, they do not want to be thought | | | | If your customer left you still undecided, than this is |
| of as a statistic. They want to be treated as though | | | | the perfect opportunity to see if they have come to |
| they are the only customer you have. | | | | a decision. If they haven't, ask if there is anything |
| By following up after your initial contact, it tells the | | | | they would like you to go over again, or, if they |
| customer that you are serious about doing business | | | | thought of any more questions they would like to |
| with them. | | | | ask. |
| They will appreciate the phone call, and this will be a | | | | A final note . . . |
| clear message to them that they weren't just | | | | Before a customer leaves your desk or hangs up the |
| another sale on your way to meeting your goal. | | | | phone, make your customer aware of your intentions |
| 2. Following up with your customer shows that you | | | | to follow up with them. If your sales session went |
| care. | | | | well, this should not be a problem. |
| Another reason to follow up with your customer is | | | | Following up with your customers is a great |
| to find out how they are doing, and how their new | | | | opportunity to keep in contact with them, and there |
| product is benefitting them. | | | | is no law that says you can't follow up more than |
| Ask questions about the product and the experience | | | | once. |
| they have had with you and your company. | | | | The more you stay in contact with your customers, |
| It is always good to get feedback, good and bad. | | | | the stronger your relationship with them becomes. |
| This way you can correct anything that your | | | | The stronger the relationship, the more business and |
| customer was not happy with, learn from your | | | | referrals you can expect from them. So follow up, |
| mistake, and be sure not to let it happen again with | | | | Always. |
| your next customer. | | | | This article may be reproduced by anyone at any |
| If their feedback is negative or they just are not | | | | time, as long as the authors name and reference links |
| happy with the product, find out their reasons, be | | | | are kept in tact and active. |
| empathetic, and try to resolve the problem as best | | | | |