How to win an auction


Remove These Objections and Watch Your eBay Auctions Fly

"Objection" is a term taken directly fromother payment processors, like Nochex. It
sales and marketing training, and it ismight just be that your interested buyer only
important you understand the significance ofhas a Nochex account.Opening accounts is
objections to your eBay salesfree. Paying anyone via PayPal or Nochex is
process.Objections are those points,also free - which is why so many auction
sometimes small issues, which make a bidderbidders and buyers use them.There are charges
or a buyer think again about going for yourfor you as a seller, however, and these are
offering.In your auction description you needincurred when you receive money and/or when
to remove as many of these objections as youyou transfer money from/to your PayPal or
can.These are the kind of objections whichNochex accounts from/to your own bank
your prospective buyers will have.Objection 1account. Check out the respective fees via
their web sites.In my experience, the rates
of charges are reasonable for giving you the
Is the seller trustworthy?The buyer usuallysignificant advantage of being able to accept
doesn't know you. If they're serious bidderscredit/debit card payments on your
they will check you out. How will they doauctions.If you are selling low value items,
this?a) A good Feedback Rating will be onesay less than £3 ($6), it may be prudent
way they assess you. Be determined in gettingto add a small sum or percentage to the final
your feedback up, and making it allsale value to cover this.Speaking personally,
positive.b) They might also click through toI never ask the buyer to incur additional
your About Me page. This page gives you thecharges for using PayPal or Nochex. By now,
opportunity to convey your personality andyou should have realized why - it's called
your honesty.One of eBay's standard About Meremoving an objection! I take the view that
page formats lets you display your recentbuyers who wish to pay by credit/debit card
feedbacks - always useful - and also yourshould not be discouraged in any way - and a
other auctions, again useful. This is insurcharge of this nature might just prevent
addition to anything about yourself whichthem from bidding or buying.If you don't have
helps to show what a sincere and genuinePayPal account and you'd like to create one,
person you are.And finally, if you have a webgo  here:
site from which you sell products or
services, you are allowed to place a directyou don't have Nochex account and you'd
link to it from the About Me page. (This islike  to  create  one,  go  here:
in marked contrast to your auction
description page, where eBay does not allowI mentioned, they're free to set
direct links to web pages.) So, create anup.Objection  3
About Me page and incorporate the points
mentioned.c) A prospective bidder may wish toIs delivery expensive?Always fully describe
ask you a question. As you will know, thereyour delivery details within your auction
is a standard eBay facility whereby a bidderdescription. Be up front about shipping
can ask a seller a question. You shouldcosts.If bidders or buyers aren't given this
really welcome questions.Why do I saydetail within the auction description, they
this?Well, if a bidder asks you a question,may become suspicious that the seller is
first of all you know they are interested inhiding something, and therefore decide not to
your offering. They wouldn't have wastedbid.There is no reason why you cannot say up
their time on typing out their question tofront how much P&P will be. You can find out
you if they weren't. Also, by asking you athe real delivery costs of the company you
question they are qualifying themselves in asplan to use. You can get these details from
a real prospect. And you now have the chancetheir website.Once you have the postal costs
in your reply to directly influence them.you can add the appropriate handling and
Depending on the nature of their enquiry, youpackaging costs, and there you have the
have the opportunity to convey yourfigure to let your buyers know in advance
integrity, honesty, credibility, fairthat you're not hiding anything.You have just
mindedness, helpfulness, expertise,removed another doubt in your prospective
knowledge, other appropriate products etc.So,buyer's mind.Incidentally, there have also
if questions are such good things, why notbeen occasions where sellers have sold items
make it easy for the bidder to ask one?at what appear to be cheap prices, but have
Always have some text in your auctioninflated delivery costs to compensate, or
description offering to answer any questions,even over compensate. Never do this!Objection
with a link to your email address. If you4
have a little knowledge of HTML coding you
will know how easy this is to do. It is farWhat happens if the item arrives damaged?In
better than simply relying on buyers findingyour auction description you should cover
the standard "Ask the seller a question" linkyour policy in relation to damages and
provided by eBay.d) You might consider ainsurance.If you're selling higher value
moneyback guarantee, if it's appropriate anditems you may wish to consider using a
you can "afford" it.Why would you or shoulddelivery service which includes insurance.
you do this?Well, when you think about it, inRemember, even though the buyer has paid for
online auctions, the buyer is normally askedit, the item is your property until it is
to take all the risk. They usually pay theaccepted by the buyer. So if it is damaged in
seller up front - before the item istransit, this is your responsibility. You
delivered to them. The risk is all theirswill have to arrange a replacement or a
that the seller doesn't perform.To somerefund, and claim your costs back via your
buyers, particularly on higher value items,insurance.Don't forget, if you do need to
this risk is so high that it can cause themhave enhanced insurance cover, it is
to have second thoughts about bidding. Youperfectly reasonable to include this is in
know you are trustworthy, but they don't. Byyour delivery costs as shown in your auction
offering a moneyback guarantee you aredescription.Objection  5
offering what is known as "risk reversal".
You are taking the risk off your buyer. InHow professional is someone who has multiple
effect you shoulder the risk.I know thisspelling errors?You might consider it to be
works, because I use it myself. In thousandsvery unreasonable for any bidder to pass by
of auctions I've run, I can count on one handyour auction just because you have spelling
the number of people who have invoked myerrors.However, they may believe someone who
moneyback guarantee.If you can practice "riskwon't take the trouble to get their spelling
reversal", it will help your auction successcorrect might be equally unprofessional
rate, and it is vital on Dutchelsewhere.You and I might feel their stance
auctions.Objection  2to be unreasonable. With spell checkers
available, however, there's no reason to have
How do I pay?Always maximize the number ofany spelling errors creeping through on your
payment options you will accept.You shouldauction page.So, spell check your auction
provide different types of payment optionsdescription  page  -  please.Objection  6
for  your  buyers:PayPal
What do I do now?It's all very well
Nochexdescribing your auction in full detail, but
you should always "ask for the order". Tell
Checkthem what to do now. In other words, don't
forget to suggest to your prospective buyer
Postal  Orderthat they make a bid today for this valuable,
rare, stunning, limited edition item!And
Banker's  Draftremind them that when they win the item they
will be enriched by the strongest benefit you
Bank  Transferhave already identified to them in your
auction description.Objections - SummaryDon't
CashYou can accept credit/debit cards onleave these points hanging in your auction
your auctions if you open accounts withfor the bidder to ponder and make
relevant payment processors like PayPal andassumptions.If you spend time removing these
Nochex. These enable buyers to pay you with aobjections, you will be repaid handsomely. I
credit/debit card even though you aren't acan guarantee you will receive more genuine
business, and you don't have what is known asbids on your eBay auctions.Brian McGregor is
a Merchant Account.As you probably know,an eBay and internet entrepreneur. He
PayPal is owned by eBay. Therefore eBay makerecently created the 'eBay Master Class' for
it really easy for you to take PayPaleBay sellers.
payments from your buyers. But don't forget



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