5 Training Tips for Sales Managers

How do you get your sales team solidly behind yourDevelop an appropriate script for each scenario.-
telephone sales campaign and telephone salesMake sure that your script includes answers to the
goals?Here are 5 Training Tips for Sales Managers:1.objections your sales team is bound to hear.- Make
Identify your goals- Identify the goal of yoursure that your scripts are well written and in
telephone sales campaign.- Identify the goal of every"spoken" English.- Test and refine your scripts.4.
telephone call your team will make. (These may differReport- Have a method in place ahead of time to
from your overall campaign goals.)- Know thetrack all calls.- Track all calls.- Make sure that your
difference between your campaign goals and yoursales team reports all unusual or unexpected sales
individual telephone call goals. (For example, if yourscenarios.- Analyze those unexpected scenarios and
team is making calls to set new businessadjust your plan and scripts accordingly.5. Trust your
appointments, the goal of the call is the appointment.sales team- Once you have planned your campaign,
The goal of the overall campaign is to gain newcommunicated all of your goals and trained your sales
customers.)2. Communicate your goals- Make sureteam, give your team a voice and decision-making
that your sales team understands your campaignpower in handling prospects and customers.- Trust
goals.- Make sure that your sales team understandsthat your sales team will handle calls appropriately and
the goal of every individual call.- Make sure that yourprofessionally.- Your trust will result in better morale,
sales team knows and understands the differencebetter effort and better results.© 2005 Wendy
between the campaign goals and the goals forWeissWendy Weiss, "The Queen of Cold Calling &
individual telephone calls.3. Plan your campaign andSelling Success," is a sales trainer, author, and sales
your calls- Plan out every potential sales scenario.-coach.