| If you sell in small niches as I
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| | 1. It gives you a chance to hone your
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| recommend and are organized enough that
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| | description if needed. If you are
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| you know what you will be listing on eBay
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| | receiving a lot of similar questions from
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| 1 to 2 weeks ahead of time, you should
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| | several customers about an item it
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| give serious thought to previewing your
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| | probably means you need more or better
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| upcoming auctions for your customers. The
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| | pictures or to make your description more
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| result can be increased sales and higher
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| | detailed.
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| final bids.
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| | 2. In most cases it will increase selling
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| For two years I used a free hosting
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| | prices. I've found that people tend to
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| service to host a small web site that I
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| | bid earlier on auctions that they have
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| used as a pre-auction catalog. Each week
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| | been able to preview. This early bidding
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| this preview site would contain pictures
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| | attracts other bidders to the auction and
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| and descriptions of the majority of the
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| | often drives the final price up.
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| items I would be listing on eBay the
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| | Your preview site doesn't have to be
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| following week.
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| | anything fancy or expensive. A free
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| When that hosting service eventually
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| | hosting service works just fine for what
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| dropped it's free hosting, because of
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| | this would be used for. Most of them
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| time constraints, I let that part of my
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| | offer 10-25 megabytes of space, and easy
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| business slide. Over the course of the
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| | to use page building tools. That's really
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| next 3-4 months I saw a significant
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| | all you require.
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| decrease in the number of bids, the final
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| | Another option might be which gives you
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| selling price, and the number of auctions
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| | 25 MB of web space, 5 GB of data transfer
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| that closed successfully. At the time
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| | and a helpful web page building utility
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| that was an industry wide trend but I
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| | for only $4.95 a month.
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| also think it had a great deal to do with
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| | Also most of you will find that your ISP
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| the fact I no longer had a preview site
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| | offers 10-25 megabytes of free space. If
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| on-line.
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| | you have a basic knowledge of FTP and
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| After a few months I moved the site to a
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| | HTML this may be a good route to take.
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| cheap hosting company and saw an
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| | What should you put on your preview page?
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| immediate increase in bidders, final
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| | 1. The items you will be putting on eBay
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| selling prices, and closing prices.
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| | the following week.
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| Adding an auction preview site to your
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| | 2 Clear pictures of the item.
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| business model can have significant
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| | 3. A well written description of the item
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| benefits to your eBay business.
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| | including any flaws.
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| An auction preview site has several
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| | 4. An easy to find email link so
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| advantages - both to you and to your
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| | prospective bidders can easily email you
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| potential bidders.
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| | with any questions they may have.
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| Advantages to the bidder include:
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| | Advertise your preview site by including
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| 1. It gives them additional time to do
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| | a link on your About Me page. Include it
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| research on an item if they want.
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| | in all winning bidder announcements and
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| 2. It gives them more time to ask
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| | other correspondence you have with
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| questions about an item.
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| | customers. A link in your signature file
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| 3. It allows them to plan their
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| | is a good idea. If you have a list, send
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| purchases. Many bidders budget a specific
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| | an announcement of your new preview site
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| amount of money each month for on-line
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| | to your list.
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| purchases. I've had several bidders tell
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| | If you try this for a month or two I
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| me they'd decided not to bid on someone
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| | think you will find the results
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| else's item so they would have the money
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| | pleasantly surprising - and well worth
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| to bid on what I was listing next week.
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| | the effort involved. And, your customers
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| Advantage to you the seller include:
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| | will love you!
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