| If you want to make money on eBay, you need to | | | | to provide more information about your business - |
| drive as many visitors as you can to your auction | | | | like your shipping policies, for example. You can even |
| listings - and turn them into buyers! Here are some | | | | include a link to your other auctions. |
| advanced tips to help you maximize your eBay sales: | | | | *Promote backend products to your mailing list. Send |
| *Be a buyer as well as a seller. This will introduce you | | | | email to your opt-in list featuring more of your items. |
| to other eBay sellers and encourage them to check | | | | A person who has bought one thing from you is FAR |
| out your "About Me" page to find out more about | | | | more likely to buy something else if it's related to |
| you. Not only that, but you can learn a lot from other | | | | their initial purchase. |
| sellers - what they're doing right that you can adopt | | | | Just make sure you do NOT market to your |
| and what mistakes to avoid. | | | | customers unless they have explicitly opted in - it's |
| *Set up different eBay identities for each category | | | | against eBay policy! |
| of item you sell. Let's say you sell two totally | | | | *Turn your buyers into customers for life. When it |
| different types of items: discounted trendy clothing | | | | comes to running a business, there is NO greater |
| and household tools. You might name one selling ID | | | | asset than a loyal customer! Not only are they more |
| "trenz4less" and the other "handymanspecials." You'll | | | | likely to come back to you and buy more of your |
| be taken more seriously if you can build a reputation | | | | products, they'll also tell their family and friends about |
| as the "go-to" person for a particular kind of product. | | | | you and spread the word about your site! |
| *Send automated email messages in response to | | | | Make sure you send them emails thanking them for |
| questions about your auction items. This lets potential | | | | making a purchase after they've bought something |
| customers know that you received their email and | | | | from you. Do everything you can to make sure your |
| that you will respond to them personally at your | | | | customers are completely satisfied. |
| earliest convenience. It's also the perfect opportunity | | | | |