| It is not unusual to have high ranking at the | | | | the information you have provided.3. Exposes |
| Search engines yet see low conversion rates. | | | | visitors to your product or service.Sales |
| In fact, someone else whose ranking is lower | | | | statistics reveal that most people need to be |
| than yours may be making a killing online | | | | exposed to an offer 7 times or more before |
| with his products. How could that happen? | | | | they buy. You have no way of exposing your |
| With all other things being almost equal, | | | | products or services before your website |
| good web design, good sales copy, quality | | | | visitors except through Email |
| products, it is highly probable the other | | | | marketing.4. Turns first time buyers into |
| person has an effective email marketing | | | | lifelong customers.Email marketing is an |
| campaign set in place.It is a so-called | | | | effective way to update your customers of |
| 'known secret' of successful online marketers | | | | your latest products and services, and keep |
| that the lifeline of any Internet business is | | | | them posted of the latest developments in the |
| email marketing. It brings longevity to your | | | | business. This builds long term relationships |
| internet business. If you hope to make a | | | | with your visitors.Follow-up with your |
| long term living off your Internet business, | | | | customers immediately after they made a |
| you need to give serious thought to email | | | | purchase with an offer of a free gift or |
| marketing if you haven't done so.I started | | | | special discounts on products that are |
| off my Internet business without seeing the | | | | related to what they have bought. This is |
| need for email marketing. I spent a lot of | | | | good marketing practice. You will endear |
| time on SEO. Then one day this question | | | | first time buyers to you, and turn them into |
| dawned upon me. What am I to do with the | | | | lifelong customers.After all been said, how |
| traffic that would show up at my door?It is a | | | | to get visitors to leave behind their email |
| known fact that not many people will buy your | | | | address? Nobody will give something in |
| product or service on their first visit to | | | | exchange for nothing. Offer a free e-book, or |
| your website. Yes, some may buy the products | | | | software, or email course, or newsletter in |
| that you are promoting but the majority | | | | exchange for your visitors' names and email |
| won't. The vast majority may never come this | | | | addresses. This is by no means tricking |
| way again. You stand to lose substantial | | | | people into giving their email address. In |
| traffic in this way. Then what about those | | | | the first place, your visitors have some |
| who bought something? How can they become | | | | expressed interest when they came by your |
| your lifelong customers?No wonder, successful | | | | website. Your job is to continue to arouse |
| online marketers have an effective follow-up | | | | their interest that they want to know more |
| system that allows them to touch base with | | | | about what you have to offer them.The list of |
| their visitors. What better cost effective | | | | names and email addresses you collect is |
| way to do so than through email.4 Benefits of | | | | called an opt-in list. With it you can touch |
| Email Marketing:1. Gives visitors a personal | | | | base with your visitors without being accused |
| touch to your online business.Email | | | | of spamming.Follow-up with personalized email |
| communication is the most cost effective way | | | | communiqué, offer relevant information and |
| at present to touch base with your website | | | | leads. Don't turn your email communiqué |
| visitors. In a highly impersonalized world of | | | | into one big sales letter. It puts people |
| Internet marketing, simple personalized email | | | | off. If they unsubscribe from your mailing |
| communiqués can do wonders for your | | | | list, it's your loss. Say goodbye to your |
| Internet business.2. Allows you to build | | | | potential customers.You cannot maintain the |
| credibility and trust with your visitors.You | | | | number one spot at the Search engines all the |
| can achieve this by offering short courses in | | | | time. Other webmasters will overtake you |
| the area of your expertise through email. The | | | | sooner or later. However, this does not |
| courses you offer must be relevant to the | | | | diminish the importance of Search Engine |
| products or services you are promoting on | | | | Optimization. For long-term success, SEO and |
| your website.For example, if you are | | | | an effective email marketing campaign are |
| promoting weight loss products, you may offer | | | | needful.Gerrick W - Information and Software |
| a short course like 30 days to lose weight. | | | | Tools You Need |
| People are more disposed to buy your product | | | | |
| or service if they gain confidence through | | | | to Effectively Promote Your Online Business. |