| Let's suppose you've optimised your auction titles so | | | | Current Cost eBay.co.uk £2.50 $5 |
| that you will get returned in search lists. | | | | Featured Plus! This shows your item at the top of |
| And let's imagine you've used short durations to get | | | | the page in the Featured Items section of search |
| your auctions near the top of the results, can you | | | | results. It will also appear in the Featured Items |
| make your auction stand out from the crowd? | | | | section to those eBayers who browse by category. |
| Well, yes you can, but unfortunately it means you | | | | This can pay for itself with an item that's worth |
| have to give eBay some more of your hard earned | | | | more than about £55 ($100) and getting a |
| money. | | | | decent number of bids. |
| What we're talking about here are eBay's listing | | | | Current Cost eBay.co.uk £9.95 $19.95 |
| upgrades. | | | | Gallery Featured This shows your item first when |
| Sometimes this can pay off. This is especially true for | | | | someone chooses to view items using the 'Picture |
| high priced items. | | | | Gallery' view. In my experience not many people use |
| Gallery This is probably the most basic of features. It | | | | this view, but the feature might be useful for some |
| shows your photo on the search results page as well | | | | kinds of items. |
| as inside on the item's description page. This is usually | | | | Current Cost eBay.co.uk £15.95 $19.95 |
| always worth having, unless your item is of very low | | | | Home Page Featured Although the ultimate in listing |
| value. | | | | upgrades, the value of Home Page Featured can be |
| Current Cost eBay.co.uk 15p 35c | | | | questionable. This shows your auction title in a special |
| Subtitle Subtitle enables you to convey pertinent | | | | display on eBay's home page, however, eBay doesn't |
| information that you couldn't squeeze into the auction | | | | guarantee that purchasing the upgrade will result in |
| title. Useful for technical items where the auction title | | | | this happening! What you're buying is an eBay "best |
| isn't long enough to hold the key features of the | | | | endeavours" to give you Home Page exposure. |
| item. Also useful for selling phrases, and offers, such | | | | If you feel you could pull a lot of buyers into your |
| as free shipping. | | | | auction through the first four or five words of your |
| Current Cost eBay.co.uk 35p 50c | | | | title, by all means try it. You also get Featured Plus! |
| Bold Helps your auction to stand out on search | | | | feature as part of this upgrade. Note the disparity in |
| results pages, although costly for low value items. | | | | this upgrade cost if you use UK eBay. |
| Current Cost eBay.co.uk 75p $1 | | | | Current Cost eBay.co.uk £49.95 $39.95 |
| Border This places your auction within a coloured box | | | | Finally, as with many elements of eBay trading, no |
| on search results pages. It can be effective, but | | | | results can be guaranteed. You must test and test |
| again is of questionable value on low price items. | | | | and test. Try different upgrades and keep records of |
| Current Cost eBay.co.uk N/A $3 | | | | the results you achieve. |
| Highlight Puts your auction within an eye-catching | | | | You might just find the ideal combination for your |
| coloured band on search results pages. Useful for high | | | | auctions. |
| priced items. | | | | |