| Your web site is just like your business, in fact it is | | | | the dollar signs light up in their eyes... both in terms of |
| an extension of your business in some cases and it | | | | cost and sales potential. Remember my goal from |
| IS your business in others. Your advertising campaign | | | | earlier in the course when we talked about business |
| must address each of these methods to the best | | | | planning? I need to have 4200 visitors a month come |
| and fullest extent possible given your advertising | | | | to my web site in order to sell 420 copies according |
| budget. | | | | to my business plan. Well E-Bay gets 3 million visitors |
| Let's take a look at how you can use these different | | | | a day! Do you think that might be a place that I |
| advertising methods to your best advantage: | | | | would want to advertise my books or my web site? |
| Using Articles to market your web site | | | | You bet! In fact I have sold quite a few of my other |
| Short articles are a great way to generate traffic to | | | | books on E-Bay as well as bottles, baseball cards, |
| your website. Articles can be used to keep the | | | | clothing, computers, software, training, video and |
| material fresh on the site so that your customers | | | | much more. So can you. |
| keep coming back, they can also be used to | | | | Let's take my Weekend Chef's guides and see how I |
| 'advertise' your site on web sites owned by others. | | | | can sell them on E-Bay, Yahoo Auctions, or MSN |
| Placing your article on article submission sites allows | | | | Auctions. First I need an account. This is simple, but |
| others to download it and use your article in their | | | | does vary based on which you are signing up with. |
| newsletters and on their web sites. Of course there | | | | Follow the instructions (at the end of this page is an |
| are links in the article that point to your site for more | | | | excellent course on how to really make money on |
| information or other reviews etc. These links are | | | | auctions, but this will get you started). Once you |
| great as they help increase your standings in the | | | | have an account, we now need to place something |
| search engines. | | | | for sale. Think of the auction site as your web site |
| The articles can be about any topic and you will find | | | | As such we need to create a web page that offers |
| there are hundreds of article submission sites available | | | | you product/service for sale. I use a software |
| to place your articles on. Most are free as they need | | | | package call Auction Wizard 2000. They have an |
| fresh information so that their customers keep | | | | excellent program that allows you to try it for 60 |
| coming back as well. | | | | days before you have to register. It is so easy to |
| Using Affiliates to market your web site | | | | use as well. Using Auction Wizard, I can create an |
| Affiliate programs can add thousands of independent | | | | auction page and automatically post it and re-post as |
| sales people to help market your products and | | | | needed to any of the supported auctions. No special |
| services. | | | | knowledge of html is required. Simple fill-in the blanks |
| Over the years I have been involved with many | | | | and add any pictures or graphics and I'm done. It also |
| businesses, and one of the things I remember from | | | | will track the sales, send emails to successful bidders, |
| my Amway days was that as an individual, I could | | | | track inventory and so much more. If you are |
| only do so much. I have 24 hours a day, 7 days a | | | | thinking of doing auctions, this is one piece of |
| week, 52 weeks a year in which I can work. I will hit | | | | software to take a hard look at. |
| a maximum point of sales that I can handle by | | | | Back to selling my guides and building my business. |
| myself. After that I'm done. The only way to do | | | | Within the auction listing, I can place a link to my site, |
| more is to automate and have others duplicate what | | | | offer a free download of some chapters of the |
| I do. The same is true on the web. We need to | | | | book, of course, I will need your email before you |
| automate and duplicate what we do so we can have | | | | can download. Remember that I need to keep you |
| others expand our sales for us. The first part of this | | | | coming back. Be careful here, E-Bay does not like you |
| equation is duplication. We can have others follow | | | | selling outside of their auction so make sure the |
| what we do and sell our products and services for us | | | | visitor is not allowed to buy from your site at that |
| and pay them a portion of the profits. This is | | | | link. Well, now we have given something away for |
| different than having employees. Employees have no | | | | free (a chapter of the book), we have the visitors |
| requirement to sell. They are overhead that must be | | | | email address, and we hopefully will get a bid on the |
| paid regardless of sales. That is NOT what you want | | | | product/service. If not, we have the email to follow |
| for a new business. Keep your hard-earned cash for | | | | up. What has it cost us? Each item up for auction on |
| other things. What we need is someone that is willing | | | | E-Bay cost, are you ready for this, 30 cents to list it |
| to do the work for part of the profits. This is where | | | | plus a small percentage of the selling cost. If I list my |
| affiliate programs come in to our formula for success. | | | | Weekend Chef's Guide to Sushi on E-Bay with a |
| Affiliates are basically a partnership between web | | | | starting price of say $1 it will cost me a total of |
| sites to advertise and promote products, services, or | | | | about 30 cents for the week. 30 cents to reach |
| information for a share of the profits. When | | | | millions of potential customers a day. If I sell the |
| someone they refer to you buys, you pay them a | | | | book, I will have recovered my 30 cents and started |
| percentage of the sales. Result? More traffic, more | | | | building my customer email list as well. |
| sales and less time required by you to find the | | | | Now I could write a series on using auctions, but this |
| customers as someone else does it for you. | | | | page is just how to use auctions to market your |
| What else can a good affiliate program do for you? | | | | business. You can sell items and make a profit or you |
| · How about driving more traffic to your site! | | | | can just list items and build a customer database to |
| · Build brand awareness as more people visit | | | | market too later. Either way Auctions make a great |
| your site from the hundreds or thousands of | | | | way to market your business. |
| affiliates that are advertising for you. | | | | I have on my website a couple more tips on using |
| · Obtaining qualified leads that you can follow-up | | | | auctions as well at or visit my eBay store for other |
| on to increase or up sell to. | | | | e-books that are available from time to time. |
| · Increasing the links to your site, which will | | | | Using Auto responders to market your web site |
| increase the ranking of your site on the search | | | | Depending on the products, services or information |
| engines resulting in more traffic and more sales. | | | | you are selling auto responders may be able to |
| There are all kinds of affiliate programs. Some | | | | automate a good portion of your web site business. |
| programs charge to be a member and some do not. | | | | An auto responder is a piece of software that |
| Some are web based and some are software | | | | checks email for certain words or phrases and |
| programs that you load on your computer to set up | | | | responds according to your wishes. For example, you |
| and track the sales and affiliate yourself. Which one | | | | may have received a newsletter by sending an email |
| you use is up to you. Here are a few that I have | | | | to me with Subscribe as the subject. My auto |
| found. | | | | responder sees that email come in and has a set of |
| Affiliate Net - This is one of the more affordable | | | | actions defined that when the subject has subscribe |
| server side affiliate programs. With this software | | | | in it that it will email back to you our newsletter. |
| there are no monthly fees only a one-time software | | | | Another thing that the auto responders can do is |
| charge. At the time of this writing this package sold | | | | following up with your customers at predetermined |
| from $49.95 to $99.95. Referral Software - This | | | | times with a predetermined letter. This is good for |
| package is also server side although more expensive, | | | | driving traffic to your site after they have visited and |
| it has many more features and is worth while to | | | | left their email address such as to subscribe to a |
| consider if you are serious about earning a lot of | | | | newsletter or download a free chapter of an e-book |
| money with your Internet business. At the time of | | | | or other information you have made available. For my |
| this writing this package sold for $299.00. | | | | training business I send up to 4 different emails to |
| Click Bank - This is a web based affiliate program. By | | | | each person that request my guide to increase their |
| signing up on their web site you have access to over | | | | income. Each email introduces them to other benefits |
| 100,000 affiliates. ClickBank is free to be an affiliate | | | | and services that are available. Some of the emails |
| and has a charge if you want to run an affiliate | | | | will offer a discount or free training class as an |
| program for your products.clixGalore Affiliate | | | | incentive to sign up for a class. All of it done without |
| Networks - This is a web based affiliate program. | | | | me having to get involved. |
| There are monthly and set up fees. | | | | Auto responders can be installed on your computer |
| I highly recommend affiliate programs. For the | | | | or used via the Internet. Some are free and others |
| reasons listed above. Remember they will help drive | | | | you have to pay either by the email address or |
| traffic to your site, which means more sales and you | | | | based on the number of responses you want to |
| can use the affiliate programs to offer others | | | | program it to respond to. Here are some links to |
| services and make the commission once you are | | | | auto responders on the web as well as a software |
| done with the client. This could be a good business all | | | | package with a trial version you can use yourself. |
| by its self. | | | | Promasoft: This is the one we use with our servers. I |
| Using Auctions to market your web site | | | | highly recommend. They have a trial version that is a |
| Ok, you have a product or service you want to sell; | | | | full version. It places a header in the outgoing email, |
| you need to let people know about that product or | | | | so you will want to register once you have it up and |
| service and you don't have much money to spend. | | | | running. I think it is a great program. |
| Imagine a place that gets over 3 million customers | | | | GetResponse: This is also a great program, although, |
| that are ready, able, willing and looking to buy | | | | this one is a subscription service. It can be a less |
| everyday. It is a Super Mall! | | | | expensive way to try out an auto responder. They |
| Ask any businessperson what they would pay to be | | | | do offer a free account as well. |
| in a mall that got 3 million visitors a day. You can see | | | | |