How To Use Articles, Affiliates, Auctions And Auto Responders

Your web site is just like your business, in fact it isthe dollar signs light up in their eyes... both in terms of
an extension of your business in some cases and itcost and sales potential. Remember my goal from
IS your business in others. Your advertising campaignearlier in the course when we talked about business
must address each of these methods to the bestplanning? I need to have 4200 visitors a month come
and fullest extent possible given your advertisingto my web site in order to sell 420 copies according
budget.to my business plan. Well E-Bay gets 3 million visitors
Let's take a look at how you can use these differenta day! Do you think that might be a place that I
advertising methods to your best advantage:would want to advertise my books or my web site?
Using Articles to market your web siteYou bet! In fact I have sold quite a few of my other
Short articles are a great way to generate traffic tobooks on E-Bay as well as bottles, baseball cards,
your website. Articles can be used to keep theclothing, computers, software, training, video and
material fresh on the site so that your customersmuch more. So can you.
keep coming back, they can also be used toLet's take my Weekend Chef's guides and see how I
'advertise' your site on web sites owned by others.can sell them on E-Bay, Yahoo Auctions, or MSN
Placing your article on article submission sites allowsAuctions. First I need an account. This is simple, but
others to download it and use your article in theirdoes vary based on which you are signing up with.
newsletters and on their web sites. Of course thereFollow the instructions (at the end of this page is an
are links in the article that point to your site for moreexcellent course on how to really make money on
information or other reviews etc. These links areauctions, but this will get you started). Once you
great as they help increase your standings in thehave an account, we now need to place something
search engines.for sale. Think of the auction site as your web site
The articles can be about any topic and you will findAs such we need to create a web page that offers
there are hundreds of article submission sites availableyou product/service for sale. I use a software
to place your articles on. Most are free as they needpackage call Auction Wizard 2000. They have an
fresh information so that their customers keepexcellent program that allows you to try it for 60
coming back as well.days before you have to register. It is so easy to
Using Affiliates to market your web siteuse as well. Using Auction Wizard, I can create an
Affiliate programs can add thousands of independentauction page and automatically post it and re-post as
sales people to help market your products andneeded to any of the supported auctions. No special
services.knowledge of html is required. Simple fill-in the blanks
Over the years I have been involved with manyand add any pictures or graphics and I'm done. It also
businesses, and one of the things I remember fromwill track the sales, send emails to successful bidders,
my Amway days was that as an individual, I couldtrack inventory and so much more. If you are
only do so much. I have 24 hours a day, 7 days athinking of doing auctions, this is one piece of
week, 52 weeks a year in which I can work. I will hitsoftware to take a hard look at.
a maximum point of sales that I can handle byBack to selling my guides and building my business.
myself. After that I'm done. The only way to doWithin the auction listing, I can place a link to my site,
more is to automate and have others duplicate whatoffer a free download of some chapters of the
I do. The same is true on the web. We need tobook, of course, I will need your email before you
automate and duplicate what we do so we can havecan download. Remember that I need to keep you
others expand our sales for us. The first part of thiscoming back. Be careful here, E-Bay does not like you
equation is duplication. We can have others followselling outside of their auction so make sure the
what we do and sell our products and services for usvisitor is not allowed to buy from your site at that
and pay them a portion of the profits. This islink. Well, now we have given something away for
different than having employees. Employees have nofree (a chapter of the book), we have the visitors
requirement to sell. They are overhead that must beemail address, and we hopefully will get a bid on the
paid regardless of sales. That is NOT what you wantproduct/service. If not, we have the email to follow
for a new business. Keep your hard-earned cash forup. What has it cost us? Each item up for auction on
other things. What we need is someone that is willingE-Bay cost, are you ready for this, 30 cents to list it
to do the work for part of the profits. This is whereplus a small percentage of the selling cost. If I list my
affiliate programs come in to our formula for success.Weekend Chef's Guide to Sushi on E-Bay with a
Affiliates are basically a partnership between webstarting price of say $1 it will cost me a total of
sites to advertise and promote products, services, orabout 30 cents for the week. 30 cents to reach
information for a share of the profits. Whenmillions of potential customers a day. If I sell the
someone they refer to you buys, you pay them abook, I will have recovered my 30 cents and started
percentage of the sales. Result? More traffic, morebuilding my customer email list as well.
sales and less time required by you to find theNow I could write a series on using auctions, but this
customers as someone else does it for you.page is just how to use auctions to market your
What else can a good affiliate program do for you?business. You can sell items and make a profit or you
· How about driving more traffic to your site!can just list items and build a customer database to
· Build brand awareness as more people visitmarket too later. Either way Auctions make a great
your site from the hundreds or thousands ofway to market your business.
affiliates that are advertising for you.I have on my website a couple more tips on using
· Obtaining qualified leads that you can follow-upauctions as well at or visit my eBay store for other
on to increase or up sell to.e-books that are available from time to time.
· Increasing the links to your site, which willUsing Auto responders to market your web site
increase the ranking of your site on the searchDepending on the products, services or information
engines resulting in more traffic and more sales.you are selling auto responders may be able to
There are all kinds of affiliate programs. Someautomate a good portion of your web site business.
programs charge to be a member and some do not.An auto responder is a piece of software that
Some are web based and some are softwarechecks email for certain words or phrases and
programs that you load on your computer to set upresponds according to your wishes. For example, you
and track the sales and affiliate yourself. Which onemay have received a newsletter by sending an email
you use is up to you. Here are a few that I haveto me with Subscribe as the subject. My auto
found.responder sees that email come in and has a set of
Affiliate Net - This is one of the more affordableactions defined that when the subject has subscribe
server side affiliate programs. With this softwarein it that it will email back to you our newsletter.
there are no monthly fees only a one-time softwareAnother thing that the auto responders can do is
charge. At the time of this writing this package soldfollowing up with your customers at predetermined
from $49.95 to $99.95. Referral Software - Thistimes with a predetermined letter. This is good for
package is also server side although more expensive,driving traffic to your site after they have visited and
it has many more features and is worth while toleft their email address such as to subscribe to a
consider if you are serious about earning a lot ofnewsletter or download a free chapter of an e-book
money with your Internet business. At the time ofor other information you have made available. For my
this writing this package sold for $299.00.training business I send up to 4 different emails to
Click Bank - This is a web based affiliate program. Byeach person that request my guide to increase their
signing up on their web site you have access to overincome. Each email introduces them to other benefits
100,000 affiliates. ClickBank is free to be an affiliateand services that are available. Some of the emails
and has a charge if you want to run an affiliatewill offer a discount or free training class as an
program for your products.clixGalore Affiliateincentive to sign up for a class. All of it done without
Networks - This is a web based affiliate program.me having to get involved.
There are monthly and set up fees.Auto responders can be installed on your computer
I highly recommend affiliate programs. For theor used via the Internet. Some are free and others
reasons listed above. Remember they will help driveyou have to pay either by the email address or
traffic to your site, which means more sales and youbased on the number of responses you want to
can use the affiliate programs to offer othersprogram it to respond to. Here are some links to
services and make the commission once you areauto responders on the web as well as a software
done with the client. This could be a good business allpackage with a trial version you can use yourself.
by its self.Promasoft: This is the one we use with our servers. I
Using Auctions to market your web sitehighly recommend. They have a trial version that is a
Ok, you have a product or service you want to sell;full version. It places a header in the outgoing email,
you need to let people know about that product orso you will want to register once you have it up and
service and you don't have much money to spend.running. I think it is a great program.
Imagine a place that gets over 3 million customersGetResponse: This is also a great program, although,
that are ready, able, willing and looking to buythis one is a subscription service. It can be a less
everyday. It is a Super Mall!expensive way to try out an auto responder. They
Ask any businessperson what they would pay to bedo offer a free account as well.
in a mall that got 3 million visitors a day. You can see