| Your web site is just like your business,
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| | course when we talked about business
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| in fact it is an extension of your
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| | planning? I need to have 4200 visitors a
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| business in some cases and it IS your
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| | month come to my web site in order to
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| business in others. Your advertising
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| | sell 420 copies according to my business
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| campaign must address each of these
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| | plan. Well E-Bay gets 3 million visitors
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| methods to the best and fullest extent
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| | a day! Do you think that might be a place
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| possible given your advertising budget.
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| | that I would want to advertise my books
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| Let's take a look at how you can use
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| | or my web site? You bet! In fact I have
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| these different advertising methods to
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| | sold quite a few of my other books on
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| your best advantage:
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| | E-Bay as well as bottles, baseball cards,
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| Using Articles to market your web site
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| | clothing, computers, software, training,
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| Short articles are a great way to
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| | video and much more. So can you.
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| generate traffic to your website.
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| | Let's take my Weekend Chef's guides and
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| Articles can be used to keep the material
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| | see how I can sell them on E-Bay, Yahoo
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| fresh on the site so that your customers
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| | Auctions, or MSN Auctions. First I need
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| keep coming back, they can also be used
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| | an account. This is simple, but does vary
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| to 'advertise' your site on web sites
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| | based on which you are signing up with.
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| owned by others. Placing your article on
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| | Follow the instructions (at the end of
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| article submission sites allows others to
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| | this page is an excellent course on how
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| download it and use your article in their
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| | to really make money on auctions, but
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| newsletters and on their web sites. Of
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| | this will get you started). Once you have
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| course there are links in the article
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| | an account, we now need to place
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| that point to your site for more
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| | something for sale. Think of the auction
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| information or other reviews etc. These
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| | site as your web site As such we need to
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| links are great as they help increase
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| | create a web page that offers you product
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| your standings in the search engines.
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| | service for sale. I use a software
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| The articles can be about any topic and
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| | package call Auction Wizard 2000. They
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| you will find there are hundreds of
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| | have an excellent program that allows you
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| article submission sites available to
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| | to try it for 60 days before you have to
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| place your articles on. Most are free as
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| | register. It is so easy to use as well.
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| they need fresh information so that their
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| | Using Auction Wizard, I can create an
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| customers keep coming back as well.
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| | auction page and automatically post it
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| Using Affiliates to market your web site
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| | and re-post as needed to any of the
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| Affiliate programs can add thousands of
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| | supported auctions. No special knowledge
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| independent sales people to help market
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| | of html is required. Simple fill-in the
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| your products and services.
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| | blanks and add any pictures or graphics
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| Over the years I have been involved with
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| | and I'm done. It also will track the
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| many businesses, and one of the things I
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| | sales, send emails to successful bidders,
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| remember from my Amway days was that as
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| | track inventory and so much more. If you
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| an individual, I could only do so much. I
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| | are thinking of doing auctions, this is
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| have 24 hours a day, 7 days a week, 52
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| | one piece of software to take a hard look
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| weeks a year in which I can work. I will
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| | at.
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| hit a maximum point of sales that I can
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| | Back to selling my guides and building my
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| handle by myself. After that I'm done.
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| | business. Within the auction listing, I
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| The only way to do more is to automate
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| | can place a link to my site, offer a free
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| and have others duplicate what I do. The
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| | download of some chapters of the book, of
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| same is true on the web. We need to
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| | course, I will need your email before you
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| automate and duplicate what we do so we
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| | can download. Remember that I need to
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| can have others expand our sales for us.
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| | keep you coming back. Be careful here,
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| The first part of this equation is
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| | E-Bay does not like you selling outside
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| duplication. We can have others follow
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| | of their auction so make sure the visitor
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| what we do and sell our products and
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| | is not allowed to buy from your site at
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| services for us and pay them a portion of
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| | that link. Well, now we have given
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| the profits. This is different than
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| | something away for free (a chapter of the
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| having employees. Employees have no
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| | book), we have the visitors email
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| requirement to sell. They are overhead
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| | address, and we hopefully will get a bid
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| that must be paid regardless of sales.
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| | on the product/service. If not, we have
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| That is NOT what you want for a new
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| | the email to follow up. What has it cost
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| business. Keep your hard-earned cash for
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| | us? Each item up for auction on E-Bay
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| other things. What we need is someone
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| | cost, are you ready for this, 30 cents to
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| that is willing to do the work for part
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| | list it plus a small percentage of the
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| of the profits. This is where affiliate
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| | selling cost. If I list my Weekend Chef's
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| programs come in to our formula for
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| | Guide to Sushi on E-Bay with a starting
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| success. Affiliates are basically a
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| | price of say $1 it will cost me a total
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| partnership between web sites to
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| | of about 30 cents for the week. 30 cents
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| advertise and promote products, services,
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| | to reach millions of potential customers
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| or information for a share of the
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| | a day. If I sell the book, I will have
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| profits. When someone they refer to you
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| | recovered my 30 cents and started
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| buys, you pay them a percentage of the
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| | building my customer email list as well.
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| sales. Result? More traffic, more sales
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| | Now I could write a series on using
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| and less time required by you to find the
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| | auctions, but this page is just how to
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| customers as someone else does it for
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| | use auctions to market your business. You
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| you.
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| | can sell items and make a profit or you
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| What else can a good affiliate program do
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| | can just list items and build a customer
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| for you?
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| | database to market too later. Either way
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| · How about driving more traffic to your
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| | Auctions make a great way to market your
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| site!
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| | business.
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| · Build brand awareness as more people
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| | I have on my website a couple more tips
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| visit your site from the hundreds or
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| | on using auctions as well at or visit my
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| thousands of affiliates that are
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| | eBay store for other e-books that are
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| advertising for you.
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| | available from time to time.
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| · Obtaining qualified leads that you can
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| | Using Auto responders to market your web
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| follow-up on to increase or up sell to.
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| | site
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| · Increasing the links to your site,
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| | Depending on the products, services or
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| which will increase the ranking of your
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| | information you are selling auto
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| site on the search engines resulting in
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| | responders may be able to automate a good
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| more traffic and more sales.
| |
| | portion of your web site business. An
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| There are all kinds of affiliate
| |
| | auto responder is a piece of software
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| programs. Some programs charge to be a
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| | that checks email for certain words or
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| member and some do not. Some are web
| |
| | phrases and responds according to your
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| based and some are software programs that
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| | wishes. For example, you may have
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| you load on your computer to set up and
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| | received a newsletter by sending an email
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| track the sales and affiliate yourself.
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| | to me with Subscribe as the subject. My
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| Which one you use is up to you. Here are
| |
| | auto responder sees that email come in
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| a few that I have found.
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| | and has a set of actions defined that
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| Affiliate Net - This is one of the more
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| | when the subject has subscribe in it that
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| affordable server side affiliate
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| | it will email back to you our newsletter.
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| programs. With this software there are no
| |
| | Another thing that the auto responders
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| monthly fees only a one-time software
| |
| | can do is following up with your
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| charge. At the time of this writing this
| |
| | customers at predetermined times with a
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| package sold from $49.95 to $99.95.
| |
| | predetermined letter. This is good for
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| Referral Software - This package is also
| |
| | driving traffic to your site after they
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| server side although more expensive, it
| |
| | have visited and left their email address
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| has many more features and is worth while
| |
| | such as to subscribe to a newsletter or
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| to consider if you are serious about
| |
| | download a free chapter of an e-book or
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| earning a lot of money with your Internet
| |
| | other information you have made
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| business. At the time of this writing
| |
| | available. For my training business I
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| this package sold for $299.00.
| |
| | send up to 4 different emails to each
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| Click Bank - This is a web based
| |
| | person that request my guide to increase
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| affiliate program. By signing up on their
| |
| | their income. Each email introduces them
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| web site you have access to over 100,000
| |
| | to other benefits and services that are
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| affiliates. ClickBank is free to be an
| |
| | available. Some of the emails will offer
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| affiliate and has a charge if you want to
| |
| | a discount or free training class as an
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| run an affiliate program for your
| |
| | incentive to sign up for a class. All of
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| products.clixGalore Affiliate Networks -
| |
| | it done without me having to get
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| This is a web based affiliate program.
| |
| | involved.
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| There are monthly and set up fees.
| |
| | Auto responders can be installed on your
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| I highly recommend affiliate programs.
| |
| | computer or used via the Internet. Some
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| For the reasons listed above. Remember
| |
| | are free and others you have to pay
|
| they will help drive traffic to your
| |
| | either by the email address or based on
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| site, which means more sales and you can
| |
| | the number of responses you want to
|
| use the affiliate programs to offer
| |
| | program it to respond to. Here are some
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| others services and make the commission
| |
| | links to auto responders on the web as
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| once you are done with the client. This
| |
| | well as a software package with a trial
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| could be a good business all by its self.
| |
| | version you can use yourself.
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| Using Auctions to market your web site
| |
| | Promasoft: This is the one we use with
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| Ok, you have a product or service you
| |
| | our servers. I highly recommend. They
|
| want to sell; you need to let people know
| |
| | have a trial version that is a full
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| about that product or service and you
| |
| | version. It places a header in the
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| don't have much money to spend. Imagine a
| |
| | outgoing email, so you will want to
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| place that gets over 3 million customers
| |
| | register once you have it up and running.
|
| that are ready, able, willing and looking
| |
| | I think it is a great program.
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| to buy everyday. It is a Super Mall!
| |
| | GetResponse: This is also a great
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| Ask any businessperson what they would
| |
| | program, although, this one is a
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| pay to be in a mall that got 3 million
| |
| | subscription service. It can be a less
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| visitors a day. You can see the dollar
| |
| | expensive way to try out an auto
|
| signs light up in their eyes... both in
| |
| | responder. They do offer a free account
|
| terms of cost and sales potential.
| |
| | as well.
|
| Remember my goal from earlier in the
| |
| |
|
