| You should be able to find several | | | | auction. If you set that opening bid too |
| indispensable facts about eBay in the | | | | high, most people won?t even click the link |
| following paragraphs. If there's at least one | | | | to read the description for your item. |
| fact you didn't know before, imagine the | | | | Another pricing problem is lack of research. |
| difference it might make. | | | | Before you set your reserve price, you must |
| | | | determine what your item is really worth, and |
| The information about eBay auctions presented | | | | the price of similar items that have sold in |
| here will do one of two things: either it | | | | past eBay auctions. |
| will reinforce what you know about eBay or it | | | | |
| will teach you something new. Both are good | | | | Poorly written descriptions are another cause |
| outcomes. | | | | of failed eBay auctions. Poor grammar and |
| | | | misspelled words drive people away. Failing |
| Many first time eBay sellers have one thing | | | | to post a picture of the item will also keep |
| in common ? their eBay auctions flop. Many of | | | | people from visiting your auction page. |
| them flop time and time again, with the | | | | Pictures show the buyer exactly what he or |
| seller never understanding what is going | | | | she will be getting and give them an idea of |
| wrong. The seller ends up doing hours of | | | | the true condition of the item. Make sure |
| research looking for the perfect item to | | | | that your item description is well written. A |
| sell, gets the auction set up, and waits for | | | | well written description with enough detail |
| the bidding to begin. Hours go by and no bids | | | | about your item is essentially your sales |
| are placed. Days go by, and there are still | | | | copy. |
| no bids ? or there are very low bids. Finally | | | | |
| the auction ends, and it turns out to be a | | | | Exhorbitantly high shipping prices scare |
| total failure. Considering the huge number of | | | | people away from eBay auctions too. Find the |
| sellers who run eBay auctions, there are | | | | lowest shipping prices that you can find, and |
| specific things you must do, and specific | | | | consider paying for the shipping yourself if |
| things you must not do if you are to be | | | | it won?t cut into your profits too much. Do |
| successful. | | | | not charge handling fees. |
| | | | |
| There are many reasons why eBay auctions fail | | | | Offer great customer service for all of your |
| to produce. The most common reason is that | | | | eBay auctions, and ask your buyers to give |
| the item is not in high demand. This problem | | | | you feedback. If the items that you sell are |
| can be avoided by doing the necessary | | | | everything that you said they would be, and |
| research to determine which items sell well, | | | | you offer great customer service, you can |
| and which items should be avoided. This | | | | expect wonderful feedback ? and this feedback |
| research takes a great deal of time ? but in | | | | will help a great deal in your future |
| the end, you will find that it is time well | | | | auctions. |
| spent. | | | | |
| | | | Those who only know one or two facts about |
| Another reason for eBay auction failure is | | | | eBay auctions can be confused by misleading |
| pricing. No matter what your reserve price | | | | information. The best way to help those who |
| is, your opening bid price should never be | | | | are misled is to gently correct them with the |
| more than $50. A low starting price is how | | | | truths you're learning here. |
| you will attract potential bidders to your | | | | |