| How to Market with Niche Auction Sites | | | | accurate description. No need to write long |
| | | | paragraphs of rambling information. But do provide |
| Online auctions are big business. But they can be big | | | | exact measurements, colors, condition, etc. Be |
| headaches. | | | | precise. |
| During the past year, trading in online commerce was | | | | - Exceed Expectations - You want every customer |
| valued at $60 billion, according to *Business Standard." | | | | to be happy. So do a little more research on shipping, |
| Online trade among small businesses makes up 1 per | | | | or negotiate on price. But remember that the |
| cent of USA*s GDP (Gross Domestic Product) and is | | | | customer is the reason you will have success. Be |
| expected to reach 10 per cent or $400 billion of | | | | prepared to go the extra mile and provide superior |
| USA*s GDP by 2010. | | | | service every time. |
| "But setting up and maintaining operations on huge | | | | - Digital Images - While auctions without photographs |
| auction sites like Ebay is not always easy," said Rich | | | | can and do sell, auctions with photographs sell much |
| Moc, owner of Performance Cars at Pcars.com, a | | | | better. People like visualizations and want to see |
| niche automotive auction site. "People can spend a lot | | | | what they will get with their money. Make sure your |
| of time sifting through cluttered pages of auctions, | | | | photograph is clear, focused and offers more than |
| bidding, setting up accounts and managing multiple, | | | | just a straight view. |
| confusing and expensive fees that can take an | | | | With Pcars.com, sellers can instantly create their own |
| accountant to figure out. And trying to figure out | | | | account and setup their own homepage. Next they |
| how to submit a simple email or place a quick call for | | | | add their product information and links. Then upload |
| help can be a pain in the neck." | | | | images, up to eight photos included with the no-cost |
| The solution or pain relief for big auction headaches? | | | | membership. That*s it. |
| Smaller, niche sites with personalized service. For | | | | "It is THE BEST site to host photos and one of the |
| example, Performance Cars offers easier | | | | best to sell and buy things for your car!" shared |
| management, one-on-one help and plenty of options | | | | Lefteris from Greece who sells Jewels for Porsches |
| to help with automotive solutions and aftermarket | | | | regularly on Ebay and now on Pcars.com, too. "And |
| selling. Some of their auction tips are: | | | | the site is very easy to use." |
| - Customer Service - When you have an item listed | | | | The site is developing to meet needs of the buyers |
| and a potential buyer contacts you with a question, | | | | and sellers. In the works are Photo Gallery for hosting |
| respond quickly. It is important and actually critical to | | | | pictures, AV Center for racing videos, and a Forum |
| your success to check your email account several | | | | for comments and sharing automotive tips. |
| times a day. Answering a question could be the | | | | "As a seller I find the PCARS site very easy to list |
| difference between you getting the sale or the | | | | and I like that I can have large photos for my items," |
| buyer going someplace else. | | | | Lefteris explained. "I use Ebay also, but I find the |
| - Description - When you list your item(s), write an | | | | PCARS site much, much better. I*m here to stay. |