How to Market with Niche Auction Sites

Online auctions are big business. But they can be bigparagraphs of rambling information. But do provide
headaches.exact measurements, colors, condition, etc. Be
During the past year, trading in online commerce wasprecise.
valued at $60 billion, according to *Business Standard."- Exceed Expectations - You want every customer
Online trade among small businesses makes up 1 perto be happy. So do a little more research on shipping,
cent of USA*s GDP (Gross Domestic Product) and isor negotiate on price. But remember that the
expected to reach 10 per cent or $400 billion ofcustomer is the reason you will have success. Be
USA*s GDP by 2010.prepared to go the extra mile and provide superior
"But setting up and maintaining operations on hugeservice every time.
auction sites like Ebay is not always easy," said Rich- Digital Images - While auctions without photographs
Moc, owner of Performance Cars at Pcars.com, acan and do sell, auctions with photographs sell much
niche automotive auction site. "People can spend a lotbetter. People like visualizations and want to see
of time sifting through cluttered pages of auctions,what they will get with their money. Make sure your
bidding, setting up accounts and managing multiple,photograph is clear, focused and offers more than
confusing and expensive fees that can take anjust a straight view.
accountant to figure out. And trying to figure outWith Pcars.com, sellers can instantly create their own
how to submit a simple email or place a quick call foraccount and setup their own homepage. Next they
help can be a pain in the neck."add their product information and links. Then upload
The solution or pain relief for big auction headaches?images, up to eight photos included with the no-cost
Smaller, niche sites with personalized service. Formembership. That*s it.
example, Performance Cars offers easier"It is THE BEST site to host photos and one of the
management, one-on-one help and plenty of optionsbest to sell and buy things for your car!" shared
to help with automotive solutions and aftermarketLefteris from Greece who sells Jewels for Porsches
selling. Some of their auction tips are:regularly on Ebay and now on Pcars.com, too. "And
- Customer Service - When you have an item listedthe site is very easy to use."
and a potential buyer contacts you with a question,The site is developing to meet needs of the buyers
respond quickly. It is important and actually critical toand sellers. In the works are Photo Gallery for hosting
your success to check your email account severalpictures, AV Center for racing videos, and a Forum
times a day. Answering a question could be thefor comments and sharing automotive tips.
difference between you getting the sale or the"As a seller I find the PCARS site very easy to list
buyer going someplace else.and I like that I can have large photos for my items,"
- Description - When you list your item(s), write anLefteris explained. "I use Ebay also, but I find the
accurate description. No need to write longPCARS site much, much better. I*m here to stay.