| Right now there are probably millions of people | | | | sell a product created by another. |
| around the world trying to make a living online; their | | | | Online these are currently offered on a huge variety |
| numbers are increasing by the day, and with good | | | | of products, typically e-books and software |
| reason. When you consider all its advantages there's | | | | programs. Creators will usually offer resell rights when |
| no doubt that selling online is just about the perfect | | | | they do not have the time, money, or expertise |
| start-up business opportunity. You can get going with | | | | needed to sell their finished product. Some people are |
| little or no start-up capital; specialize in electronically | | | | just much more interested in researching and creating |
| delivered information products, you need not tie up | | | | new products than in marketing them (Sir Clive |
| any money in physical stocks of product and e-mail | | | | Sinclair being an excellent example!). |
| and website marketing is practically free when | | | | So this can be a really great symbiotic, or win/win |
| compared with traditional print and broadcast media. | | | | relationship. The product creator is earning an income |
| Most importantly of all, perhaps, your online store can | | | | from the sale of the rights in addition to anything he |
| be open 24/7, the year round, taking automated | | | | may make from selling the product itself. Moreover, |
| orders from millions of potential customers worldwide. | | | | he will benefit from the "brand recognition" he will |
| Doesn't it sound as though it should be a cinch to set | | | | achieve by having his product sold in far greater |
| up a little online business and wait for the money to | | | | quantities through his resellers than he would be able |
| roll in while you head for the beach or the golf | | | | to obtain on his own. |
| course? Truth be told, that's not a lazy man's | | | | You as reseller will benefit from having a ready made |
| fantasy, but a way of life that's real and attainable. | | | | quality product you can sell in unlimited quantities to |
| And there are many living it right now. Sadly though, | | | | visitors to your site. And once you have recouped |
| there are also many hopeful newbies who not only | | | | the cost of your reseller's license, which will seldom |
| are not making any money, or making very little, but | | | | take more than a handful of sales, you are into the |
| are actually losing it. There can be many reasons for | | | | zone of pure profit, retaining all further income for |
| this, ranging from purely technical problems to weak | | | | your own. |
| sales copy and the good news is that these are | | | | If this sounds attractive, it is! The profit potential of |
| usually easily soluble either with a little work and | | | | this kind of business is truly astronomical, and |
| research on your own part, or with the help of the | | | | increasing all the time as more and more customers |
| many professionals who offer these services. | | | | come online around the world. |
| But there's one mistake that's always and invariably | | | | But there is a catch, however. None of the above |
| fatal to your business; no exceptions. That's when | | | | significant advantages of using resell rights remove |
| you bring to the market a product which the market | | | | the need to research your market. Before buying |
| doesn't want. Now let's be very clear here. It doesn't | | | | your license you still need to pick a product that sells, |
| matter how good you think your product is; or how | | | | and you can't do this by guesswork, by selecting a |
| much your partner or best friends like it. The market | | | | product that you happen to like, or a niche in which |
| rules. And if the market says it sucks, it sucks. And | | | | you have an existing interest (although it does help |
| neither the sum of advertising expertise on Madison | | | | to have a passion for the one you eventually |
| Avenue nor the hottest direct marketing copywriter | | | | choose). To make money you must research the |
| in the world will save it for you. | | | | market and learn what customers want and need to |
| In case you still doubt this key point, let me give you | | | | buy. Doing so will allow you to obtain the resell rights |
| an example from British industry. Back in the 1980s | | | | to a product that will be in high demand, and which |
| one of our best known inventor entrepreneurs was | | | | will bring you correspondingly high sales and profits.lt |
| Sir Clive Sinclair. In the days before PCs he had made | | | | do, although you will need to set aside a little time. If |
| his name and a great deal of money as the | | | | you balk at this, just remember that once you have |
| developer of one of the first pocket calculators and | | | | your hot-selling product online you're well on the way |
| other devices. Then for reasons perhaps known only | | | | to a lifestyle that the vast majority of people will |
| to himself, Sir Clive decided to move into the field of | | | | only ever dream of. |
| personal transport and came up with the supposedly | | | | Now unsurprisingly perhaps, the best way to learn |
| revolutionary electric car, the C5. | | | | about the products, topics, or issues that are |
| With Sinclair's reputation he was able to secure | | | | currently popular on the internet is to use the |
| massive publicity for the launch and indeed he could | | | | internet. For example there is a great 2 hour audio |
| point to plausible advantages for the vehicle. It was | | | | program on the subject of resale rights at And the |
| economical, non-polluting, maneuverable in city traffic | | | | really good news is that it's absolutely free! |
| and easy to park. On the downside, though, the car | | | | You can use the search engines to tell you what |
| was slow, of restricted range and looked downright | | | | niches are attracting heavy traffic and should have a |
| dangerous alongside thundering conventional traffic. | | | | look at for another great free tool. You can also |
| Worst of all perhaps, it exposed the user not just to | | | | check out what's selling on eBay and the non-fiction |
| the elements and apparent danger, but to | | | | best sellers on Amazon to give you ideas. |
| widespread and immediate ridicule. The public took | | | | You may also want to participate in online discussions. |
| one look; said thanks but no thanks, and the project | | | | You can easily do this by joining a number of |
| was dead. | | | | different message boards in the possible areas of |
| For all his undoubted inventive genius, you see, | | | | interest you've identified. With online message |
| Sinclair had neglected one of the fundamental rules of | | | | boards, many internet users post questions and |
| all business success: - research your market! | | | | product requests. If you are able to find a product, |
| Problem is, though, that this inviolable rule can be | | | | such as a specific software program or e-book, that |
| tough in the observance for the eager new starter | | | | is being requested on a large scale, that product may |
| who's just bursting with enthusiasm to get a product | | | | well be able to turn you a profit. |
| online and earning some money. Do you want to | | | | This research may seem like it would be very time |
| start in business by carefully researching a number of | | | | consuming, but it needn't be. The joy of the internet |
| different niche markets before going to all the | | | | is that it's just so vast that there's bound to be an |
| trouble and expense of producing a precisely tailored | | | | area of human interest - probably as yet largely |
| e-book or piece of software to meet its needs? | | | | untapped - that you can find and develop into a |
| Thought not; although you'll make a lot of money if | | | | successful product very quickly. It helps of course, if |
| you do! But best leave that until later in the day | | | | you have an existing interest in that subject, but it's |
| when you have your business established and making | | | | by no means essential. What is vital, however, is that |
| you a comfortable living. | | | | it's a subject in which a significant number of other |
| And that day need not be very far away, because | | | | people are interested, because they're your potential |
| there is an alternative and much quicker way of | | | | customers and your potential profits. |
| getting started, through what are known as resell | | | | The resources above, coupled with your own |
| rights. Put simply this involves purchasing a license to | | | | imagination, will give you all you need to go find them. |