| Have you ever thought about what you would do | | | | raw dog food and optimal nutrition for your dog. The |
| after your book is published? What will your next | | | | possibilities are endless. What about one on one |
| step be? Will you be happy with the one book and | | | | coaching or an interactive CD Rom? |
| the profits that it generates or will you want to take | | | | Why Build an Information Marketing Empire? |
| it to the next level? | | | | People learn differently. Some learn by watching and |
| If you are an adventurous sort, the kid that is not | | | | others learn by hearing or actually going through the |
| ready to settle and always wants to take it one | | | | motions. When you provide your information in a |
| more step up then consider building an information | | | | variety of mediums, you are respecting these learning |
| marketing empire - an empire with your book as the | | | | styles and you are broadening your customer base |
| foundation. | | | | and you are broadening your audience appeal. |
| Information marketing is the packaging of information | | | | People are more likely to buy from you again and |
| -your information-in a variety of mediums like reports, | | | | again, if they liked their previous purchase and |
| seminars, software, audio, video, and consulting. | | | | received benefit from it. This is why it is important to |
| For example, if you wrote a book on dog training | | | | provide only quality products. |
| you can easily sell it as an audio CD set or in an | | | | As you increase your product line, you can offer a |
| electronic down loadable e-Book format. Instantly | | | | variety of cost levels. For example, if your book |
| you have two more products to add to your | | | | costs $30 that is a great entry level price but some |
| website and product line. | | | | people may be interested in spending more to |
| The physical book may be $19.95 where as the CD | | | | receive more. This is when offering a seminar or |
| version set might be $97.00 The profit margins on | | | | consulting services can meet the needs of the |
| repackaging your information can be very good. In | | | | customers with the larger budget. By offering a |
| fact in the case of your 6 CD set your costs may | | | | variety of price points, you are broadening your |
| only be $10.00 leaving almost $90.00 for pure profit. | | | | target market. |
| You have to sell a lot of books to make the same | | | | More products gives people the perception that you |
| amount of profit as the CD set. | | | | are more than the expert in your field, you are the |
| Another product may be to add a step-by-step | | | | guru. You are the single best person to go to |
| training video of your information. This video set may | | | | because you offer so many products in your niche |
| be priced $197.00 and they are easy to make. The | | | | field. |
| nice thing about this is you can sell the information | | | | Not everyone will want to, or be able to, spend |
| over and over again without doing all the work over | | | | $3000 but if you present a product line, you have |
| again. | | | | presented them with numerous alternatives. |
| If you are a dog trainer you just have to video tape | | | | Lastly, and maybe the most important to you, is that |
| the lessons you would be teaching your students and | | | | if you build an information marketing empire your |
| then you can sell it over and over again. | | | | sales, your profits, your annual income will skyrocket. |
| How about a training seminar or workshop? What | | | | You will be able to make money while you sleep, |
| about a dog training audio or video series? The series | | | | while you enjoy precious time with your family and |
| could include potty training, teaching sit and stay, | | | | friends, while you plan your business and prepare it |
| agility training, and even a tangent series on preparing | | | | for the next step. |