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Ebay Ebook Success: The Benefits of Having an eBay Store

I firmly believe that to be a success customers are more likely to return.
when selling ebooks on eBay you need to 6) Store Cross Promotion:- With an eBay
have an eBay store. They more than pay store you can cross-promote your items.
for the 6 monthly fee with the benefits This involves a small box appearing at
they provide. These include cheaper the bottom of your listings promoting
fees, longer listing duration, and much some of your other listings. You can do
more. Find out about all the benefits this manually, automatically, or via
below: store category. I prefer to do it by
1) Cheaper Fees:- The insertion fee for category as then the most relevant
an auction listing on eBay is 15p. The listings appear and so there is more
insertion fee for a buy it now listing on chance of a customer making a repeat
eBay is 20p. However, the insertion fee purchase. For example, if a customer
for a store listing is only 3p. On top buys a Chilli Recipe ebook and at the
of this the gallery fee for auction and bottom of the listing you are promoting 4
buy it now listings is 15p whilst the more recipe ebooks, it is likely that
gallery fee for a store listing is only this is something the buyer will be
5p. These are the only two listing interested in, and so may make another
features I use for my eBay ebook listings purchase from you. If however, 4
which gives me a total saving of between gambling guides appear, the customer is
12p-17p per ebook I list in my eBay unlikely to be interested in this, and so
store. Now this doesn't seem like much is less likely to make a repeat purchase.
of a saving, but since I list all my Repeat business will not only increase
ebooks as store listings and only a small your profits but also increase your
proportion as auction listings this long-term growth.
actually equates to a significant saving. Recently eBay has also added the ability
I would advise any other ebook sellers to cross-promote with other sellers.
on eBay to also list their ebooks in this This is very easy to set up and eBay
way as it will lead to huge cost savings manages the whole process for you. All
for you. If you list your full inventory you have to do is go to the
as eBay store listings, and then your "Cross-Promotion Connections" area of My
most popular items on the main eBay site eBay and then use the request
as either buy it now or auction style cross-promotions link in order to set
listings you can save money and promote them up. If the other seller agrees then
your eBay store (I will discuss this a box promoting their products will
promotion aspect further in the next appear on your listings and vice versa.
edition of the newsletter). This is again a valuable opportunity to
2) Longer Listing Duration:- The maximum increase sales.
listing duration of a buy it now or 7) Store Tools:- With an eBay store you
auction style listing is ten days. With get tools such as sales reports, traffic
a store inventory listing you can list reports, and a basic newsletter tool.
for 30 days, 90 days, or Good till The first two tools are very useful for
Cancelled (the listing renews every 30 monitoring how your business is growing.
days till you cancel it). Not only does The traffic reports show you your daily
this provide the benefit of added value traffic for all of your eBay pages, and
for money, but it also saves you a lot of compare it to the traffic on those pages
time. Instead of relisting an ebook both 4 weeks prior and 1 year prior.
every ten days you can simply list it in This allows you to monitor both your
your store as Good till Cancelled and not short term and long-term growth.
worry about it again. The sales reports are particularly useful
3) Unlimited Inventory:- When you list an because they incorporate eBay fees and
ebook as an auction or buy it now the PayPal fees. This means you can see how
insertion fee goes up depending how many much actual profit you are making after
items you want to list. When you list in all fees have been accounted for. They
your eBay store the insertion fee remains also show sales growth so you can monitor
at 3p whether you list 1 item or 1000 this also.
items. This is a huge benefit to ebook The newsletter tool whilst basic is also
sellers because as you already know, you useful. If people opt-in to recieve your
can sell infinite copies of the same newsletter then it can automatically be
ebook, since it is digital. Therefore, set to send out monthly updates of new
if you list 1000 copies of your ebook (or items that have been added to your eBay
even more if you wish) as a Good till store. This again increases the chance
Cancelled listing you will hardly every of repeat business. It is particularly
have to maintain it. This will not only useful for ebook sellers who are likely
save you time but also money. to be adding new products on a regular
4) Custom Store Pages:- With a basic eBay basis.
store you get 5 custom pages (and even 8) Store Customisation:- With an eBay
more with anchor and featured stores). store you can customise the look and feel
These custom pages are useful ways of of the store, making it unique. The ways
conveying extra information to your you can do this include adding a store
customers. I use my custom pages for; a logo, adding a custom header to all your
Disclaimer page, a Privacy Policy page, a logos, choosing the layout of your
SPAM Policy page, a Terms and Conditions categories and listings, changing the
page, and a Frequently Asked Questions colours, using promotion boxes, and much
(FAQ) page. However, they can also be more. The benefit that this provides is
used to convey other important that when customers visit your store it
information to your customers or to is different and stands out from the
promote one of your products or websites. rest. This will make them pay more
Having these custom pages available in attention to your store, spend more time
your eBay store makes you look more browsing, and hopefully lead to increased
professional which in turn generates sales and long-term business.
increased customer trust. 9) Store URL:- When you get an eBay store
5) Store Categories:- With an eBay store you get an actual URL ( which you can
you get 20 custom categories which you promote. Not only does this link look
can assign your listings to. This is much more attractive and professional
extremely useful because customers who than the long and clunky View the Sellers
are looking for a certain type of ebook Items link, but it also gets listed in
will be able to browse by category. Some the search engines and the eBay stores
of the categories I use include; directory. This means that you will have
"Gambling Guides and Systems," "Email and traffic coming in from outside of eBay
Autoresponder" and "Wholesale and also, which is a benefit you do not get
Dropshipping." If a customer visits my without eBay stores.
eBay store and only has a general idea of Hopefully this article has shown you that
the ebook that they want, these for the low monthly fee of 6 you can save
categories should guide them in the right time and money, look like a more
direction, and then hopefully lead to a professional business, and increase your
sale. Since many people who buy ebooks traffic and sales. You even get your
will be merely browsing, these categories first month of having an eBay store free
should increase sales and also make your so there really is nothing to lose and a
store easier to navigate, meaning whole lot to gain.




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