| I firmly believe that to be a success when | | | | |
| selling ebooks on eBay you need to have an | | | | 6) Store Cross Promotion:- With an eBay store |
| eBay store. They more than pay for the 6 | | | | you can cross-promote your items. This |
| monthly fee with the benefits they provide. | | | | involves a small box appearing at the bottom |
| These include cheaper fees, longer listing | | | | of your listings promoting some of your other |
| duration, and much more. Find out about all | | | | listings. You can do this manually, |
| the benefits below: | | | | automatically, or via store category. I |
| | | | prefer to do it by category as then the most |
| 1) Cheaper Fees:- The insertion fee for an | | | | relevant listings appear and so there is more |
| auction listing on eBay is 15p. The | | | | chance of a customer making a repeat |
| insertion fee for a buy it now listing on | | | | purchase. For example, if a customer buys a |
| eBay is 20p. However, the insertion fee for | | | | Chilli Recipe ebook and at the bottom of the |
| a store listing is only 3p. On top of this | | | | listing you are promoting 4 more recipe |
| the gallery fee for auction and buy it now | | | | ebooks, it is likely that this is something |
| listings is 15p whilst the gallery fee for a | | | | the buyer will be interested in, and so may |
| store listing is only 5p. These are the only | | | | make another purchase from you. If however, |
| two listing features I use for my eBay ebook | | | | 4 gambling guides appear, the customer is |
| listings which gives me a total saving of | | | | unlikely to be interested in this, and so is |
| between 12p-17p per ebook I list in my eBay | | | | less likely to make a repeat purchase. |
| store. Now this doesn't seem like much of a | | | | Repeat business will not only increase your |
| saving, but since I list all my ebooks as | | | | profits but also increase your long-term |
| store listings and only a small proportion as | | | | growth. |
| auction listings this actually equates to a | | | | |
| significant saving. I would advise any other | | | | Recently eBay has also added the ability to |
| ebook sellers on eBay to also list their | | | | cross-promote with other sellers. This is |
| ebooks in this way as it will lead to huge | | | | very easy to set up and eBay manages the |
| cost savings for you. If you list your full | | | | whole process for you. All you have to do is |
| inventory as eBay store listings, and then | | | | go to the "Cross-Promotion Connections" area |
| your most popular items on the main eBay site | | | | of My eBay and then use the request |
| as either buy it now or auction style | | | | cross-promotions link in order to set them |
| listings you can save money and promote your | | | | up. If the other seller agrees then a box |
| eBay store (I will discuss this promotion | | | | promoting their products will appear on your |
| aspect further in the next edition of the | | | | listings and vice versa. This is again a |
| newsletter). | | | | valuable opportunity to increase sales. |
| | | | |
| 2) Longer Listing Duration:- The maximum | | | | 7) Store Tools:- With an eBay store you get |
| listing duration of a buy it now or auction | | | | tools such as sales reports, traffic reports, |
| style listing is ten days. With a store | | | | and a basic newsletter tool. The first two |
| inventory listing you can list for 30 days, | | | | tools are very useful for monitoring how your |
| 90 days, or Good till Cancelled (the listing | | | | business is growing. The traffic reports |
| renews every 30 days till you cancel it). | | | | show you your daily traffic for all of your |
| Not only does this provide the benefit of | | | | eBay pages, and compare it to the traffic on |
| added value for money, but it also saves you | | | | those pages both 4 weeks prior and 1 year |
| a lot of time. Instead of relisting an ebook | | | | prior. This allows you to monitor both your |
| every ten days you can simply list it in your | | | | short term and long-term growth. |
| store as Good till Cancelled and not worry | | | | |
| about it again. | | | | The sales reports are particularly useful |
| | | | because they incorporate eBay fees and PayPal |
| 3) Unlimited Inventory:- When you list an | | | | fees. This means you can see how much actual |
| ebook as an auction or buy it now the | | | | profit you are making after all fees have |
| insertion fee goes up depending how many | | | | been accounted for. They also show sales |
| items you want to list. When you list in | | | | growth so you can monitor this also. |
| your eBay store the insertion fee remains at | | | | |
| 3p whether you list 1 item or 1000 items. | | | | The newsletter tool whilst basic is also |
| This is a huge benefit to ebook sellers | | | | useful. If people opt-in to recieve your |
| because as you already know, you can sell | | | | newsletter then it can automatically be set |
| infinite copies of the same ebook, since it | | | | to send out monthly updates of new items that |
| is digital. Therefore, if you list 1000 | | | | have been added to your eBay store. This |
| copies of your ebook (or even more if you | | | | again increases the chance of repeat |
| wish) as a Good till Cancelled listing you | | | | business. It is particularly useful for |
| will hardly every have to maintain it. This | | | | ebook sellers who are likely to be adding new |
| will not only save you time but also money. | | | | products on a regular basis. |
| | | | |
| 4) Custom Store Pages:- With a basic eBay | | | | 8) Store Customisation:- With an eBay store |
| store you get 5 custom pages (and even more | | | | you can customise the look and feel of the |
| with anchor and featured stores). These | | | | store, making it unique. The ways you can do |
| custom pages are useful ways of conveying | | | | this include adding a store logo, adding a |
| extra information to your customers. I use | | | | custom header to all your logos, choosing the |
| my custom pages for; a Disclaimer page, a | | | | layout of your categories and listings, |
| Privacy Policy page, a SPAM Policy page, a | | | | changing the colours, using promotion boxes, |
| Terms and Conditions page, and a Frequently | | | | and much more. The benefit that this |
| Asked Questions (FAQ) page. However, they | | | | provides is that when customers visit your |
| can also be used to convey other important | | | | store it is different and stands out from the |
| information to your customers or to promote | | | | rest. This will make them pay more attention |
| one of your products or websites. Having | | | | to your store, spend more time browsing, and |
| these custom pages available in your eBay | | | | hopefully lead to increased sales and |
| store makes you look more professional which | | | | long-term business. |
| in turn generates increased customer trust. | | | | |
| | | | 9) Store URL:- When you get an eBay store you |
| 5) Store Categories:- With an eBay store you | | | | get an actual URL ( which you can promote. |
| get 20 custom categories which you can assign | | | | Not only does this link look much more |
| your listings to. This is extremely useful | | | | attractive and professional than the long and |
| because customers who are looking for a | | | | clunky View the Sellers Items link, but it |
| certain type of ebook will be able to browse | | | | also gets listed in the search engines and |
| by category. Some of the categories I use | | | | the eBay stores directory. This means that |
| include; "Gambling Guides and Systems," | | | | you will have traffic coming in from outside |
| "Email and Autoresponder" and "Wholesale and | | | | of eBay also, which is a benefit you do not |
| Dropshipping." If a customer visits my eBay | | | | get without eBay stores. |
| store and only has a general idea of the | | | | |
| ebook that they want, these categories should | | | | Hopefully this article has shown you that for |
| guide them in the right direction, and then | | | | the low monthly fee of 6 you can save time |
| hopefully lead to a sale. Since many people | | | | and money, look like a more professional |
| who buy ebooks will be merely browsing, these | | | | business, and increase your traffic and |
| categories should increase sales and also | | | | sales. You even get your first month of |
| make your store easier to navigate, meaning | | | | having an eBay store free so there really is |
| customers are more likely to return. | | | | nothing to lose and a whole lot to gain. |