| I firmly believe that to be a success when selling | | | | 6) Store Cross Promotion:- With an eBay store you |
| ebooks on eBay you need to have an eBay store. | | | | can cross-promote your items. This involves a small |
| They more than pay for the 6 monthly fee with the | | | | box appearing at the bottom of your listings |
| benefits they provide. These include cheaper fees, | | | | promoting some of your other listings. You can do |
| longer listing duration, and much more. Find out about | | | | this manually, automatically, or via store category. I |
| all the benefits below: | | | | prefer to do it by category as then the most |
| 1) Cheaper Fees:- The insertion fee for an auction | | | | relevant listings appear and so there is more chance |
| listing on eBay is 15p. The insertion fee for a buy it | | | | of a customer making a repeat purchase. For |
| now listing on eBay is 20p. However, the insertion fee | | | | example, if a customer buys a Chilli Recipe ebook and |
| for a store listing is only 3p. On top of this the gallery | | | | at the bottom of the listing you are promoting 4 |
| fee for auction and buy it now listings is 15p whilst | | | | more recipe ebooks, it is likely that this is something |
| the gallery fee for a store listing is only 5p. These are | | | | the buyer will be interested in, and so may make |
| the only two listing features I use for my eBay | | | | another purchase from you. If however, 4 gambling |
| ebook listings which gives me a total saving of | | | | guides appear, the customer is unlikely to be |
| between 12p-17p per ebook I list in my eBay store. | | | | interested in this, and so is less likely to make a |
| Now this doesn't seem like much of a saving, but | | | | repeat purchase. Repeat business will not only |
| since I list all my ebooks as store listings and only a | | | | increase your profits but also increase your long-term |
| small proportion as auction listings this actually | | | | growth. |
| equates to a significant saving. I would advise any | | | | Recently eBay has also added the ability to |
| other ebook sellers on eBay to also list their ebooks | | | | cross-promote with other sellers. This is very easy to |
| in this way as it will lead to huge cost savings for | | | | set up and eBay manages the whole process for |
| you. If you list your full inventory as eBay store | | | | you. All you have to do is go to the |
| listings, and then your most popular items on the | | | | "Cross-Promotion Connections" area of My eBay and |
| main eBay site as either buy it now or auction style | | | | then use the request cross-promotions link in order |
| listings you can save money and promote your eBay | | | | to set them up. If the other seller agrees then a box |
| store (I will discuss this promotion aspect further in | | | | promoting their products will appear on your listings |
| the next edition of the newsletter). | | | | and vice versa. This is again a valuable opportunity to |
| 2) Longer Listing Duration:- The maximum listing | | | | increase sales. |
| duration of a buy it now or auction style listing is ten | | | | 7) Store Tools:- With an eBay store you get tools |
| days. With a store inventory listing you can list for 30 | | | | such as sales reports, traffic reports, and a basic |
| days, 90 days, or Good till Cancelled (the listing | | | | newsletter tool. The first two tools are very useful |
| renews every 30 days till you cancel it). Not only | | | | for monitoring how your business is growing. The |
| does this provide the benefit of added value for | | | | traffic reports show you your daily traffic for all of |
| money, but it also saves you a lot of time. Instead | | | | your eBay pages, and compare it to the traffic on |
| of relisting an ebook every ten days you can simply | | | | those pages both 4 weeks prior and 1 year prior. |
| list it in your store as Good till Cancelled and not | | | | This allows you to monitor both your short term and |
| worry about it again. | | | | long-term growth. |
| 3) Unlimited Inventory:- When you list an ebook as an | | | | The sales reports are particularly useful because they |
| auction or buy it now the insertion fee goes up | | | | incorporate eBay fees and PayPal fees. This means |
| depending how many items you want to list. When | | | | you can see how much actual profit you are making |
| you list in your eBay store the insertion fee remains | | | | after all fees have been accounted for. They also |
| at 3p whether you list 1 item or 1000 items. This is a | | | | show sales growth so you can monitor this also. |
| huge benefit to ebook sellers because as you already | | | | The newsletter tool whilst basic is also useful. If |
| know, you can sell infinite copies of the same ebook, | | | | people opt-in to recieve your newsletter then it can |
| since it is digital. Therefore, if you list 1000 copies of | | | | automatically be set to send out monthly updates of |
| your ebook (or even more if you wish) as a Good till | | | | new items that have been added to your eBay |
| Cancelled listing you will hardly every have to maintain | | | | store. This again increases the chance of repeat |
| it. This will not only save you time but also money. | | | | business. It is particularly useful for ebook sellers who |
| 4) Custom Store Pages:- With a basic eBay store | | | | are likely to be adding new products on a regular |
| you get 5 custom pages (and even more with | | | | basis. |
| anchor and featured stores). These custom pages | | | | 8) Store Customisation:- With an eBay store you can |
| are useful ways of conveying extra information to | | | | customise the look and feel of the store, making it |
| your customers. I use my custom pages for; a | | | | unique. The ways you can do this include adding a |
| Disclaimer page, a Privacy Policy page, a SPAM Policy | | | | store logo, adding a custom header to all your logos, |
| page, a Terms and Conditions page, and a Frequently | | | | choosing the layout of your categories and listings, |
| Asked Questions (FAQ) page. However, they can | | | | changing the colours, using promotion boxes, and |
| also be used to convey other important information | | | | much more. The benefit that this provides is that |
| to your customers or to promote one of your | | | | when customers visit your store it is different and |
| products or websites. Having these custom pages | | | | stands out from the rest. This will make them pay |
| available in your eBay store makes you look more | | | | more attention to your store, spend more time |
| professional which in turn generates increased | | | | browsing, and hopefully lead to increased sales and |
| customer trust. | | | | long-term business. |
| 5) Store Categories:- With an eBay store you get 20 | | | | 9) Store URL:- When you get an eBay store you get |
| custom categories which you can assign your listings | | | | an actual URL ( which you can promote. Not only |
| to. This is extremely useful because customers who | | | | does this link look much more attractive and |
| are looking for a certain type of ebook will be able to | | | | professional than the long and clunky View the Sellers |
| browse by category. Some of the categories I use | | | | Items link, but it also gets listed in the search engines |
| include; "Gambling Guides and Systems," "Email and | | | | and the eBay stores directory. This means that you |
| Autoresponder" and "Wholesale and Dropshipping." If | | | | will have traffic coming in from outside of eBay also, |
| a customer visits my eBay store and only has a | | | | which is a benefit you do not get without eBay |
| general idea of the ebook that they want, these | | | | stores. |
| categories should guide them in the right direction, | | | | Hopefully this article has shown you that for the low |
| and then hopefully lead to a sale. Since many people | | | | monthly fee of 6 you can save time and money, |
| who buy ebooks will be merely browsing, these | | | | look like a more professional business, and increase |
| categories should increase sales and also make your | | | | your traffic and sales. You even get your first month |
| store easier to navigate, meaning customers are | | | | of having an eBay store free so there really is |
| more likely to return. | | | | nothing to lose and a whole lot to gain. |