| It's usually when auctions are about to end that they | | | | again). |
| get half their bids ' sometimes that's when they get | | | | You could draw up a little timetable of when you |
| their only bids. If you want your item to sell for a | | | | should and shouldn't be listing depending on the days |
| good price, then, it makes no sense to let it finish on | | | | of the week ' make it red, amber and green, traffic |
| a day and time when no-one's going to be around to | | | | light style, and stick it on your wall. You'll want to |
| place bids or buy. | | | | experiment to find what day is the best day to end |
| Selling to Business consumers. | | | | an auction, or you can use a variety of web-based |
| If you're selling business equipment and have mostly | | | | research tools to determine what day and what |
| business customers, you should really aim to have | | | | auction duration is best for you product. |
| your auctions finishing between 9am and 5pm on | | | | Scheduled Listings. |
| weekdays. It is worth, however, trying to avoid | | | | Of course, if that all sounds like too much trouble |
| mornings and avoiding the 'lead-in' and 'lead-out' that | | | | then there is an easier ' if slightly more expensive ' |
| takes place on Monday and Friday themselves. | | | | way of doing things. Simply use any of the many |
| Selling to Home consumers. | | | | tools that let you schedule listings (almost all listing |
| If most of your sales are to private customers | | | | programs and sites do) ' you can set the start date |
| having it shipped to their own home, then you want | | | | for any day and time you feel like. |
| your auctions to finish when these kind of customers | | | | Be aware that you will have to pay a few cents per |
| will be around. Unfortunately, these times are the | | | | listing for this if you do it through eBay. With some |
| opposite of what they are for the business | | | | software, you may also need to leave your |
| customers. The ideal time to catch a home customer | | | | computer on all the time, so the software can start |
| is on a Sunday evening. | | | | the auctions when it's supposed to. The advantage |
| Listing Durations. | | | | of this method, however, is that there will be no |
| In order to get your listings to end on a particular | | | | per-listing fee, since the auctions were scheduled |
| day, you can simply change the duration of your | | | | through your computer and not through eBay. Check |
| auctions depending on what day it is. For example, if | | | | out Turbolister 2.0. It is free from eBay. You can |
| you mostly sell to home consumers and the day | | | | create as many auctions as you want and Turbolister |
| today is Thursday, then your auction needs to run | | | | will calculate listing fees and upload all the auctions |
| for either 3 or 10 days to hit a Sunday. If you sell | | | | you want all at the same time. |
| more to business and the day today is Friday, then:a | | | | Also consider that listing durations can be used to |
| 1 day auction would not be good (finishing on | | | | generate a sense of urgency, especially with sought |
| Saturday and no-one will be around to buy or bid), 3 | | | | after items. This can appeal to the impulse buyer and |
| days would be alright (Monday), 5 days would be | | | | urge then to bid now rather than wait. Sometimes a |
| good (Wednesday), 7 days would be good (another | | | | 1 or 3 day auction works best. |
| Friday), and 10 days would be good as well (Monday | | | | |