| Do you like to sell on eBay? It's easy and fun, isn't it? | | | | "Das Auge isst mit". The translation is something like: |
| In fact, it's one of the easiest online businesses you | | | | "If it looks nice it has to taste better". Well, as we |
| can start almost overnight, without any major | | | | know this is not always true though, but that's the |
| investments. That's the best thing about it. But do | | | | psychology of our human brain. If the overall |
| you also know that only the minority of the people | | | | impression of the food is good, an impulse is sent to |
| selling on eBay are really successful and that most of | | | | the brain: This has to taste good - I want to try that. |
| them quit after a little while or run it only as a hobby. | | | | It's the same thing with buying in a shop or on eBay. |
| Yes, that's true. Hard facts, but the truth. So, what | | | | If the auction website of the item you are looking at |
| are the secrets of those successful eBay sellers? | | | | looks nice, the product has to be good and it's more |
| Well, the most important thing to become successful | | | | likely that you click on the "Bid now" button. We |
| is a unique product. That's the first thing. In case you | | | | have seen that many times and especially with our |
| don't have a unique product, you can sell products | | | | little experiment. |
| which are in high demand, e.g. children clothing, | | | | So, if you use professional looking eBay auction |
| designer clothing, digital cameras, etc. But you have | | | | templates for your listings, you will be surprised how |
| to keep in mind that your item has to compete with | | | | this may boost your eBay business. Try to modify |
| 100 similar products - maybe even to a better price. | | | | your templates and see which perform better. You |
| So if you are selling products which are highly | | | | will notice that a tiny change can make a huge |
| competitive, then your sales letter has to be | | | | difference. Keep track which templates has |
| DIFFERENT. No, not only different, it has to be | | | | generated what prices and compare after a month. |
| UNIQUE. And not only unique!! Your listing has to be | | | | You'll see that some templates do really well and |
| PROFESSIONAL. | | | | some don't. Be creative and modify your templates. |
| Let me tell you about our experiment. We have tried | | | | But be careful! Don't overdo it though with bright |
| various listings for the same item. And what do you | | | | colors a dozen animated gifs. No, that's not what the |
| think which listing got the most bids? Right, listings | | | | buyer wants to see. They want to have a clear and |
| with a professional UNIQUE design end up with 30-40 | | | | honest description and a good picture. If the overall |
| ore bids. Can you imagine that? It was exactly the | | | | design is professional, believe me - it's more likely |
| same item. Just the design of the sales letter can | | | | that they place a bid. And at the end of the day - |
| make a massive difference in the end price you may | | | | that's all it counts, doesn't it? |
| get. It's just amazing. We have saying in German: | | | | |