| A well written sales letter is used by Internet | | | | Forums are a good place to gather feedback on an |
| Marketers to sell you a product or service. Since | | | | internet product. However, take everything you read |
| there are always two sides to a coin, sales resistance | | | | with a pinch of salt. Read these 2 statements, |
| needs to be part of your defense. | | | | "Perhaps this product's worth trying" as compared to |
| If you've been online for a while now, you will realize | | | | "this product's worth trying". Feel the difference the |
| that internet marketers can sell very well. To make | | | | lack of one word makes? The earlier is an unsure |
| money on the internet, we need to prevent our | | | | way of saying a product is good while the latter |
| buying impulse from overtaking our rational behavior, | | | | confirms that it is good. Assumptions become reality |
| especially if purchasing a product you don't really | | | | when communication is not passed on concisely. |
| need could put you in credit card debt. Another | | | | Secondly, forum feedbacks can sometimes provide a |
| important skill is to be able to read between the lines | | | | biased perception, especially when the early forum |
| and piece information together until a true overview | | | | contributors support a particular brand, say for |
| of the picture is formed. | | | | example, a certain brand of auto responder. Other |
| Cultivate a questioning mindset. If an Article | | | | forum contributors may not want to go against the |
| Submitter claims it can submit your documents, build | | | | momentum and give a different opinion in case it |
| your links virally and create thousands of back links | | | | starts a riot. Thirdly, while comments provided by a |
| to your site, ascertain this fact for yourself. "Google" | | | | varied group of forum contributors does have value, |
| the product and cross reference information others | | | | not everyone would have actually used multiple auto |
| are saying about the program to get a true | | | | responders, and be in a position to give a true |
| overview. During your research, be aware that you | | | | review. A true review of a product must tell the |
| may come across reviews written by affiliates who | | | | story on both sides of the coin. When it comes to |
| have never personally used the product and are | | | | 1st and 2nd place for the best auto responder, each |
| simply following the sales letter as outlined by the | | | | will have its own pros and cons, and your choice will |
| Seller to promote it. | | | | hinge on what your needs are. |
| Be resistant to Sellers who offer money back | | | | It's good to follow the recommendations of an |
| guarantees. Although it is a good gesture, note that | | | | expert, however when possible, check to see if the |
| once your money has parted from you, you will at | | | | expert is still using the product before making a |
| the mercy of the Seller. Sellers unwilling to issue a | | | | purchase. For example, if an expert had promoted a |
| refund can make it difficult for you by responding | | | | certain ad tracker in the past using his testimonial, go |
| slow, or require you to go through time consuming | | | | to the expert's homepage and check if his URLs are |
| procedures. Slow responses only mean one thing. | | | | being managed by this adtracker. Better tools are |
| Unprofessionalism. Do pass your experience along by | | | | evolving all the time, and there is a chance the |
| posting it in a relevant forum. This will help the next | | | | expert could have gone on to use a newer and |
| customer who sees your thread make an informed | | | | better ad tracking product. You would want to spend |
| decision, plus you'll get a link pointing back to your | | | | your dollar on tomorrow's technology. |
| website for your efforts. A genuine review by you | | | | Always rely on yourself to find out the truth. Make a |
| also establishes your credibility and trust on the | | | | purchase only after research and careful thought on |
| Internet, as you protect others from falling foul to | | | | how a program/software/service can help you |
| your unfortunate experience. | | | | achieve your final objective. |