| EBay has evolved over the past 10 years and | | | | Price, eBay Stores subscribers get access to |
| now it is more than just an auction site. In | | | | inventory insertion format which has a longer |
| fact, billions of dollars in fixed-priced | | | | duration and lower Insertion Fees. |
| items sell through eBay stores there every | | | | |
| year. What started as a virtual flea market | | | | 5.You get your very own URL so you can drive |
| is now a thriving online marketplace that | | | | all online buyers directly to your Store. |
| accounts for almost 10% of the entire world's | | | | |
| ecommerce sales, year after year. | | | | 6.Stores logo appears next to your Store name |
| | | | in listings. |
| From a branding perspective, serious web | | | | |
| marketers can't afford to forget about eBay | | | | 7.All listings include an additional "See All |
| stores, and most successful marketers utilize | | | | Items Listed in Your Store" link. |
| eBay stores as a place not only to liquidate | | | | |
| merchandise and generate brand awareness, but | | | | 8.Listings show up in eBay Stores gateway |
| also to acquire new customers. | | | | search and browse results. |
| | | | |
| There is currently a lot of controversy | | | | 9.Customized e-newsletters and promotional |
| regarding the eBay stores. With approx | | | | emails. |
| 500,000 online stores, which are set up more | | | | |
| like a retail sites then traditional eBay | | | | 10.Analytics of your Store traffic to improve |
| auction listings and representing 83% of all | | | | you're merchandising strategies. |
| listing, stores only generate 9% revenue for | | | | |
| the auction giant. In order to increase the | | | | 11.Integrated bookkeeping-great for |
| low revenue generated from stores, eBay | | | | QuickBooks users. |
| recently introduced new fee structure where | | | | |
| stores will see their selling fees go from | | | | Because of eBay's very strict rules against |
| approx 7% to 10 % of the final selling price. | | | | advertising your website on regular eBay |
| | | | auction listings, an indirect feature offered |
| So while the increases may appear small many | | | | by the stores include, the ability to |
| store owners are complaining it's going to | | | | advertise your web site and link to it. So |
| drive some of them out of business, because | | | | directing traffic through an eBay Store is |
| on top of eBay fees you have store fees, | | | | the only way that you can cost-effectively |
| picture storage fees, listing fees, | | | | advertise your brand and product line on |
| promotional fees, and when it sells, they get | | | | eBay. You can post and advertise your |
| hit with selling fees, and then Pay Pal fees. | | | | products on an eBay Store for as little as |
| With all the fees many less sellers operating | | | | $0.05 per item per month, and store items get |
| on a tighter margin are seeing themselves | | | | cross-linked from any of your featured eBay |
| being squeezed out of the stores. Regardless | | | | Auction listings bringing you tremendous |
| of the recent price increases many would | | | | targeted traffic. |
| argue that eBay stores still offer great | | | | |
| value for the money, at a base price of only | | | | With so many sites fighting to get up in |
| 16$ per month the eBay stores offers many | | | | search engines result pages (SERP) like |
| great features including; | | | | Google and Yahoo, and with eBay getting most |
| | | | of the auction traffic an eBay Stores |
| 1.A single, branded place on the web to boost | | | | constitute an essential factor in any eBay or |
| your brand awareness. | | | | ecommerce strategy. For a very low investment |
| | | | you get high visibility, analytics monitoring |
| 2.An HTML site editor to personalize your | | | | tools, and increase your other site's |
| store. | | | | visibility and you get to move products as |
| | | | well. So as some less profitable |
| 3.Store Home Page and Unlimited Product | | | | entrepreneurs may get squeezed out of eBay |
| Pages. | | | | stores many shrewd ones will be looking to |
| | | | get in. |
| 4.In addition to Auction-style and Fixed | | | | |