| EBay has evolved over the past 10 years and now it | | | | 4.In addition to Auction-style and Fixed Price, eBay |
| is more than just an auction site. In fact, billions of | | | | Stores subscribers get access to inventory insertion |
| dollars in fixed-priced items sell through eBay stores | | | | format which has a longer duration and lower |
| there every year. What started as a virtual flea | | | | Insertion Fees. |
| market is now a thriving online marketplace that | | | | 5.You get your very own URL so you can drive all |
| accounts for almost 10% of the entire world's | | | | online buyers directly to your Store. |
| ecommerce sales, year after year. | | | | 6.Stores logo appears next to your Store name in |
| From a branding perspective, serious web marketers | | | | listings. |
| can't afford to forget about eBay stores, and most | | | | 7.All listings include an additional "See All Items Listed |
| successful marketers utilize eBay stores as a place | | | | in Your Store" link. |
| not only to liquidate merchandise and generate brand | | | | 8.Listings show up in eBay Stores gateway search |
| awareness, but also to acquire new customers. | | | | and browse results. |
| There is currently a lot of controversy regarding the | | | | 9.Customized e-newsletters and promotional emails. |
| eBay stores. With approx 500,000 online stores, | | | | 10.Analytics of your Store traffic to improve you're |
| which are set up more like a retail sites then | | | | merchandising strategies. |
| traditional eBay auction listings and representing 83% | | | | 11.Integrated bookkeeping-great for QuickBooks |
| of all listing, stores only generate 9% revenue for | | | | users. |
| the auction giant. In order to increase the low | | | | Because of eBay's very strict rules against advertising |
| revenue generated from stores, eBay recently | | | | your website on regular eBay auction listings, an |
| introduced new fee structure where stores will see | | | | indirect feature offered by the stores include, the |
| their selling fees go from approx 7% to 10 % of the | | | | ability to advertise your web site and link to it. So |
| final selling price. | | | | directing traffic through an eBay Store is the only |
| So while the increases may appear small many store | | | | way that you can cost-effectively advertise your |
| owners are complaining it's going to drive some of | | | | brand and product line on eBay. You can post and |
| them out of business, because on top of eBay fees | | | | advertise your products on an eBay Store for as little |
| you have store fees, picture storage fees, listing | | | | as $0.05 per item per month, and store items get |
| fees, promotional fees, and when it sells, they get hit | | | | cross-linked from any of your featured eBay Auction |
| with selling fees, and then Pay Pal fees. With all the | | | | listings bringing you tremendous targeted traffic. |
| fees many less sellers operating on a tighter margin | | | | With so many sites fighting to get up in search |
| are seeing themselves being squeezed out of the | | | | engines result pages (SERP) like Google and Yahoo, |
| stores. Regardless of the recent price increases | | | | and with eBay getting most of the auction traffic an |
| many would argue that eBay stores still offer great | | | | eBay Stores constitute an essential factor in any |
| value for the money, at a base price of only 16$ per | | | | eBay or ecommerce strategy. For a very low |
| month the eBay stores offers many great features | | | | investment you get high visibility, analytics monitoring |
| including; | | | | tools, and increase your other site's visibility and you |
| 1.A single, branded place on the web to boost your | | | | get to move products as well. So as some less |
| brand awareness. | | | | profitable entrepreneurs may get squeezed out of |
| 2.An HTML site editor to personalize your store. | | | | eBay stores many shrewd ones will be looking to get |
| 3.Store Home Page and Unlimited Product Pages. | | | | in. |