| This month I have encountered two small problems | | | | and About Me link in all your listings. Choosing a User |
| which have affected my eBay business. If I had | | | | ID which is within eBay policy will save you a lot of |
| spent a little more time thinking about the design of | | | | time in the future.2) About Me Page:- Do you have |
| my auction listings, these problems could have easily | | | | an About Me page? If not you should get one as it is |
| been avoided and I would have had more time to | | | | one of the best promotion tools you have on eBay. |
| spend on other things instead of editing tiny mistakes | | | | If you do have one you really should link to it in your |
| in nearly 100 listings. There have been many similar | | | | auctions as from the About Me page has much |
| occasions in the past where a little more forward | | | | fewer restrictions than your other eBay pages (for |
| planning would have avoided me redesigning all my | | | | example you can link to your own website). If you |
| eBay auction listings. Therefore, my advice to you in | | | | want to promote yourself on eBay the About Me |
| this issue is to think carefully about the design of | | | | page is the best way to do it and the best way to |
| your auction listings. More time spent on your listing | | | | increase traffic to your About Me page is promote it |
| now can mean MUCH less time spent redesigning | | | | fully.3) Ebay Store:- If you have an eBay store then |
| them in the future.Now the two actual problems I | | | | it is essential that you provide a link to it within your |
| encountered this month were the down to my | | | | auction listings. Many customers who view your |
| PayPal address and my eBay ID. The first problem | | | | auctions will not know that you have an eBay store |
| was that for some reason the Pay Now button in | | | | or if they do they may not know exactly what one |
| eBay was not working for all customers. This led to | | | | is. If you want to maximise your sales potential you |
| me getting many emails from buyers saying the Pay | | | | need to make as many customers aware of your |
| Now button is not working, or worse many people | | | | eBay store as possible. Putting a simple sentence at |
| sending payments to one of my email addresses that | | | | the top of your auction listings such as "Can't wait |
| was not registered with PayPal. The end result was | | | | for this auction to end? Then Click Here to purchase |
| me having to explain and solve the problem via | | | | it right now from my eBay store" will give your eBay |
| multiple emails to multiple customers. So how could I | | | | store maximum exposure in your eBay auctions.4) |
| have avoided this problem? Well in my actual eBay | | | | Email Addresses:- Make sure that all relevant email |
| listing and Payment Policy I made no reference to | | | | addresses are included in your auction listing. Your |
| my PayPal email address but included all my other | | | | PayPal email address must be in here to avoid similar |
| email addresses. I overlooked including my PayPal | | | | problems to the ones I experienced. All the email |
| email address in the listings simply because I assumed | | | | addresses you wish to be contacted on should also |
| that the Pay Now button would work at all times. | | | | be included as well. For example I include my PayPal |
| Obviously not. I have now amended all listings to | | | | email , my delivery enquiries email, and my general |
| include my PayPal email address and thankfully since | | | | enquiries email. Even if you only have one email |
| then I have had no PayPal payments sent to the | | | | address which is the same as the one associated |
| wrong email address.So now all seems fine and dandy | | | | with your "Contact the Seller" you should still include |
| with my eBay listings when 2 days ago I received an | | | | an email link in your auction description simply |
| email stating that I needed to change my User ID | | | | because it makes it easier for the customer.5) Ebay |
| because the previous one made reference to this | | | | Store Custom Pages:- If you have an eBay store |
| website. Now on eBay you can get away with this | | | | you are allowed to design custom pages for |
| type of User ID for a while but sooner or later eBay | | | | whatever purpose you see fit. If these custom |
| will catch you out and make you change it. I knew | | | | pages are in any way relevant to the auction then |
| this so really I should have chose a more sensible | | | | you should include a link to them too.6) Images:- |
| User ID instead of trying to get a little extra traffic | | | | Have you put in all the images you want to use to |
| to my website. So how does this affect my listings? | | | | promote your auction. If not make sure they are all |
| Well in every listing I include a link to my eBay | | | | included. What about your eBay store? If you have |
| feedback and eBay About Me page which now | | | | one then a store logo is a great way to promote |
| needs to be changed. So that means more fun for | | | | your store, make you look more professional, and |
| me as I will have edit all my eBay listings yet again.So | | | | hopefully increase traffic and sales.These are just a |
| you may be wandering OK but what's the point of | | | | few of the many things you should consider before |
| this story. Well you (and hopefully me as well) can | | | | listing an item on eBay. I am sure you can think of |
| learn from my mistakes. These two examples | | | | many more. These rules are especially applicable to |
| illustrate how just a LITTLE forward planning would | | | | ebook sellers on eBay because you will be constantly |
| have saved a LOT of time for me and can do for | | | | re-using the same auction listing to sell an ebook |
| you too. I will give you a few things to think about | | | | because you have an infinite supply. Getting the listing |
| when designing your auction listings but you may | | | | as close to perfect now will save you a LOT of time |
| think of more.1) Ebay ID:- When choosing an eBay ID | | | | in the future. Good luck!!!Tom Parker (Owner and |
| you need to think about using one that both reflects | | | | Creator of The Ebook Cavern) |
| your line of business and also sticks to eBay policy. I | | | | |
| know that it may be tempting to use | | | | |
| **yourwebsitename** as a User ID but that is a | | | | free to use any of my articles on this website but if |
| violation of eBay policy and they will make you | | | | you do please include my signature (name and |
| change it eventually. If you have to change your | | | | website) from above. |
| User ID then you have to change every Feedback | | | | |