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Get Leverage & Increase Your Sales Results Immediately!

Have you ever started something and not base. I used to bring on new clients
completed it? Or quite regularly but I can't
maybe there's something that you know remember the last time that I brought on
that you should do but a really new client. My
you just don't seem to get around to it? team don't really see me as a new
Or perhaps there's business winner and I know
something that you know would benefit that the boss thinks that I only
from more attention / "cherry-pick" easy business.
more focus but you just don't give it his makes me feel annoyed as I know that
the attention that it I can be better than
deserves?For a lot of business people this. What's more I think that I am less
this sums up the selling experience!Most confident in my dealings with existing
people that I speak to who are involved clients and this is impacting my
in sales freely potential revenues."I don't have enough
admit that they don't focus on new time. "Because I don't make the time to
business enough or that they generate new business I am sabotaging my
frequently put off new business own chances of
generation to do success. When the others are doing
something else instead. This seems business generation I am
surprising when every usually doing administration. I'm not
business person knows that new business really part of the team
generation is essential because of this and it upsets me."What
to helping them to hit target, push them Future Consequences Will Your Problem
over target or build the business that Bring?Quite often when we don't do
they desire.Given this - why is it that something right now it doesn't
we so often don't take action?A large really matter. Doing exercise today or
percentage of people that I speak to not doing exercise today
complain that sales will do little (or nothing) for your
isn't seen as professional and that they fitness levels, your physique or your
don't consider health. When considered over a larger
themselves as doing a professional job. period of time however daily actions such
When I ask them when as exercise will determine massive
they last read a book or attended a differences in the results that you
seminar on selling, get.When considering your actions and
communications or motivation they look their consequences you
at me like I'm stupid.90% plus haven't need to look at the long-term. It's
read a book in the last year and ...well important that you take time
over to really think through and picture
80% have never read a book on selling!Is these consequences. The
it any surprise then that they feel more real they are for you, the more
unprofessional?Question.Would you leverage for change will be
consider a brain surgeon with no training created.Questions to ask yourself...* If
and who nothing changes in your current situation
had never read a book or attended a what will the
seminar? I don't think so!So why is this consequences be?* What's the likely
the case?I believe that it simply comes outcome of your continued action (or
down to leverage. We often know inaction)?* What consequences will this
what we need to do but it's just easier have on your sales career,
not to do it. Think about it for a finances, business, promotional
second. Have you ever thought that you prospects and self-esteem?* What's at
really needed to so some cold calling? stake for you?* How will others such as
You maybe got the client list together, your family, friends and
got yourself a coffee and sat down to do acquaintances be affected?* How do you
it. All ready to go but then you ended up feel about this course of events?Fear of
going through your email inbox! I think rejection. "Ultimately, I will not have
every business person has done that enough business
because sometimes it's easier just not to coming in and I will probably be sacked
do it!As we're still at the start of 2005 or go bust. No business
I decided today that we should focus on can survive without new sales. I have
what you want and on how to get leverage been quite ambitious in
so that you feel compelled to take action the past and have taken on loans for
right now. Record the results of your cars and a new house. If I
findings in your sales success log and don't make the sales then I could easily
remember ... the more detail you go into, lose these. My industry
the greater the leverage ... the greater is quite small and it would not be good
the leverage, the more the call to for my reputation or
action.But before we do this... consider future employability if I were sacked or
the fact that according to all of the made redundant. I
statistics - you are about to catapult would hate the thought that I had failed
yourself into the elite group of sales to do my job. If I lost
winners!Why?* 90% of sales people don't my house it would put an incredible
buy books or listen to audios* 90% of amount of pressure on my
books / audios won't be read / heard past family life too as we are hoping to have
the first a baby next year."I don't have enough
chapter* 80% of readers / listeners time. "If I don't create the time to
won't take any actionThat means that if generate new business I won't make any
you read AND take action you will be part sales and I will lose my
of job. This will make me unemployable as
an incredibly elite group! my reference would be
Interested?Where are you now?No poor. I wouldn't be able to keep up the
seriously! Where are you now? When I work car payments or my
with mortgage. This would create massive
individuals and teams I have discovered family tensions and
that it takes an personal stress."Take Personal
incredible amount of courage and honesty ResponsibilityPeople often ask me what
to really investigate the differences are between great
where we are currently. In life we all salespeople and sales superstars. This
live in our own is a truly great question
perceptions of the world - prejudiced by which, I believe, has several answers.
the spectacles that we High up on my list would
habitually wear. If you are going to be that sales superstars' take personal
make a radical difference to any area of responsibility for their
your life it is essential that you break success no matter how hard things around
through this barrier and be honest with them may get. Only
yourself. Only by taking this crucial by taking total personal responsibility
step will you get what you want.Over the can you become totally
course of the next few minutes I am going accountable for the results that you
to ask you get.Keeping this foremost in your mind
some questions. The more time you take consider how you
to really consider these contributed to the current situation or
and think through the answers, the more problem?I totally accept that your
they will help you to initial answer may well be that you
get leverage. I strongly recommend that didn't contribute. For many people this
you record the way of thinking
questions and the answers into your represents a quantum leap in their
Sales Success Log (SSL).Questions to Ask habitual behaviour so it may
YourselfWhat is the most pressing issue not come easily.Keep asking
or challenge that you face with yourself...If I knew, how have I
new business generation at the moment?If contributed to this current situation or
you were to know, what is the biggest problem?Fear of rejection. "I have
issue that you need to allowed myself to fall prey to my
resolve at the moment such that if you own imagination and become fearful of
solved it you would generating new
make a major breakthrough?Sometimes this business. I have focused on the times
question isn't so easy to answer. Keep that I have not succeeded
asking it rather than the times that I have. I
of yourself over and over. Let's face have listened to people
it, if this was dead easy, around me who are not getting results
everyone would do it and then you'd only rather than focusing only
be keeping up not on those who are peak performers."I
getting ahead!Typical answers include:* don't have enough time. "I have allowed
I don't have enough time to generate new myself to make
business excuses and rationalise my own behaviour
* Making excuses because of my fear
* Fear of rejection of rejection. I have listened to and
* Not confident enough adopted the mindsets of other salespeople
* Not enough training, knowledge, who are making excuses rather than taking
support, back-up etc. action."Do You Want to Change Now?Before
* Market depressed we start talking about what you want
* Client rejections instead I think that
* Price it's important to know that you do want
* Existing supplier relationships to change now don't
* No database you. So take a moment and consider...*
* Unqualified leads What you will gain when you resolve this
* And many, many more...Am I sure that I situation?* What results will you begin
understand this issue fully?Sometimes the to get and why will you enjoy
presenting issue is not the real issue at them?*How do you feel about your
all.Before we carry on you need to ensure decision to move towards a
that you have a full satisfactory solution?Fear of rejection.
understanding of the issue at hand.* "When I let go of the fear I will be able
What is really going on here? to
* How long has this issue been going on? generate new business confidently and
professionally. This will
* Have I always considered it a allow me to take control of my own
challenge? destiny whatever sales
* How bad are things really? challenges are thrown into my path. I
* Is this worth working on?For the rest will begin to create new
of this exercise I am going to use fear client relationships, new sales and new
of rejection and not having enough time opportunities. Knowing
as my examples. I will be basing my this makes me feel alive and ready to
answers on typical answers given by get going."I don't have enough time. "I
coachees in sessions that I run.Fear of will gain the ability to choose
rejection. "Before I even make the call I how I spend my time rather than being
am worried dictated to by my
that the client will reject me. I wasn't irrational fear. I can concentrate on
always worried about planning my sales
this. When I first started selling I campaign so that I gain maximum benefits
didn't care at all. I guess that I from my efforts. I
started to feel this way about 3 months feel excited at the possibilities
after I started. I seem to get rejected ahead."You + 100% CommitmentMany times in
much more often now and, if I'm honest I my programmes I ask you to commit
do very little new business generation. yourself to
This is definitely worth working on as my action. In the minds of sales superstars
lack of proactivity is effecting my there is no greater
business."I don't have enough time. "I commitment than to yourself. Grab your
think that this is more wrapped Sales Success Log and
up with the fear of rejection. I am very answer the following questions...1. What
busy but generally I do is the most powerful and congruent step
make excuses when it comes to that you can take right now?2. What's
cold-calling. If I didn't have the going to get in the way of you taking
fear of rejection I am sure that I could it?3. How are you going to deal with this
find the time. I started finding things challenge?4. When will you start and
to do as soon as I started to win my complete this step (put a date on it)?My
first clients and things have really got suggestion is that you sign and date your
pretty bad now. If I were to lose a commitment to
client I really have no back-up as I this step.Welcome to the new you ...
haven't been focusing on new business let's get going!For the last 10 years,
generation at all recently."What is the Gavin Ingham has been helping sales
Impact of This Problem on Me?Now... I people to explode their sales performance
said that you had to be honest! Ask by turning self-doubt, fear and lack of
yourself...* How is this problem motivation into self-belief, confidence
currently impacting on me? and action. With his inspirational
* What results am I getting due to this approach to sales performance and
problem? motivation Gavin combines commercial
* How are these results impacting me; my experience, personal excellence and
team; my business? communications technologies in delivering
* When I consider this impact how do I personal and business sales success.Visit
feel about it?Remember to consider each now to join Gavin's free monthly
incidence separately.Fear of rejection. newsletter packed full of sales secrets,
"I'm not doing hardly any new business strategies and tactics. Join now and get
generation. I know that this is Gavin's ground-breaking 9-part objection
impacting my potential client handling course absolutely free.




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