| Too many authors spend all their time on
| |
| | money on getting an outstanding cover,
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| writing, then scrimp on book design and
| |
| | you're losing sales. Then, people will
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| book marketing. They hope that their
| |
| | open the book and read the intro or first
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| publisher will handle all the details of
| |
| | few pages. Is it well-written? Easy to
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| book design and book marketing, so that
| |
| | read? Is the interior book design clean,
|
| they can just sit back and rake in the
| |
| | consistent, and well-implemented. I've
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| millions year after year.Then, if these
| |
| | seen many POD books in which the margins
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| same authors decide to self-publish,
| |
| | were too small, the fonts poorly chosen,
|
| they'll quickly get lost in the morass of
| |
| | and the images fuzzy. Who's going to buy
|
| print on demand publishers and the time
| |
| | a book like that?There are many great
|
| and money sink hole of self-publishing.
| |
| | book cover designers. Then for editing,
|
| In fact, most authors would rather die
| |
| | contact Charity at for your editing
|
| than think about book marketing, or spend
| |
| | needs. Don't scrimp on the editing
|
| money on book design.Facing your book
| |
| | because you WILL make mistakes (trust me
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| marketing competitionIn 2005, around
| |
| | on this - there are probably a few in
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| 172,000 books were published with an ISBN
| |
| | this article).3. Choose a good quality
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| number, according to Bowker, which
| |
| | publisher.Lulu Press is great if you just
|
| compiles publishing statistics. An ISBN
| |
| | want to print a few books for your
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| number will get you into Books in Print,
| |
| | friends, or create a low-cost galley to
|
| and allows your book to be distributed to
| |
| | send to editors, agents, or distributors.
|
| bookstores and online sites like Amazon
| |
| | You'll often be asked to send a
|
| and Barnes & Noble. According to some
| |
| | "galley" of your book, which is
|
| sources, nearly one quarter of these
| |
| | simply a printed copy of your book with a
|
| books were printed by Print on Demand
| |
| | blank cover. Lulu Press is great for
|
| (POD) companies.I'd estimate that number
| |
| | creating galleys at minimal cost.As we'll
|
| to be much higher, as many small
| |
| | show you in our upcoming comprehensive
|
| publishers are having their books printed
| |
| | guide to self-publishing, which POD
|
| by Lightning Source, which also provides
| |
| | company you choose depends on your
|
| printing for many of the larger POD
| |
| | intentions and desires. If you want to
|
| companies.Additionally, Lulu Press, who
| |
| | have your book professionally edited and
|
| publishes over 1500 books per week, says
| |
| | the cover professionally designed by your
|
| that only about 5% of their books get an
| |
| | publisher (instead of outsourcing to some
|
| ISBN number. That's another 80,000 or so
| |
| | unknown person), then companies like Cold
|
| books circulating in the market each
| |
| | Tree Press ( might be a good choice.
|
| year, although most of Lulu's books are
| |
| | Other companies offer a varied level of
|
| only sold through Lulu Press on their web
| |
| | marketing packages. Personally, I'd
|
| site.The definition of "Best
| |
| | rather stay away from having these
|
| Seller" has changedIt only takes 300
| |
| | publishers market my book, and instead go
|
| book sales to get on Lulu's all-time top
| |
| | to a good book marketing expert or media
|
| 100 bestsellers list. 300 books! For some
| |
| | specialist.But, there are a few small
|
| people, that can be attained simply by
| |
| | publishers (like Cold Tree Press or Arbor
|
| selling books to their extended family.
| |
| | Books) who have excellent book marketing
|
| While AuthorHouse, iUniverse, Xlibris,
| |
| | packages, ranging from several hundred to
|
| and other big players in the POD market
| |
| | several thousand dollars (you get what
|
| might print more books with ISBN numbers,
| |
| | you pay for!).4. Take a "no holds
|
| their sales records aren't much
| |
| | barred" approach to book
|
| better.Some sources estimate that the
| |
| | marketing.If your book is your life, or
|
| average book sells no more than 150
| |
| | is a major part of your business
|
| copies, and other sources put that number
| |
| | marketing plan, then spend some money on
|
| at below fifty copies. In many cases,
| |
| | publicity and book marketing. Too many
|
| authors end up losing money on their
| |
| | people, especially business people, write
|
| books, which is why Lulu Press is so
| |
| | a book, put a page up on their web site
|
| popular. At Lulu, you can upload your
| |
| | (and on Amazon), and hope that they'll
|
| book interior and cover (you do all the
| |
| | get some sales. Your book is like a 250
|
| design work), and have a book on your
| |
| | page business card, and it should be used
|
| doorstep within days - all for the
| |
| | accordingly.If your book is your life
|
| "cost of printing" (which is
| |
| | story or a novel, you still need to spend
|
| highly inflated, by the way).The services
| |
| | some money on marketing, although your
|
| and prices of POD companies vary widely,
| |
| | approach will be different. Definitely
|
| which is why we're in the final stages of
| |
| | check out a media relations specialist
|
| creating a comprehensive guide on
| |
| | (Marika Flatt at or Book Marketing
|
| self-publishing. It can be a confusing
| |
| | Specialist (Penny Sansevieri at Use the
|
| morass of information and data, with many
| |
| | Internet to market your book.The old ways
|
| unsubstantiated claims. The truth shall
| |
| | of marketing books, such as book tours,
|
| be revealed.Will you be one of the
| |
| | are dead and gone. Sure, you can still do
|
| winners, or part of the majority?Will
| |
| | them, but if you really want to sell
|
| your book be dead before it hits the
| |
| | books, you'll have to go online - and not
|
| streets? If you have any intention of
| |
| | quietly.Use techniques such as blogs
|
| selling more than 50 books, then you'll
| |
| | (blogging), Podcasting, and Videocasting
|
| have to invest time - and money - into
| |
| | (something like online infomercials). Be
|
| the production and marketing of your
| |
| | sure to check out the advanced book
|
| book. Here are the basic steps you'll
| |
| | marketing teleseminar series at You
|
| have to consider:1. Write a great book
| |
| | should also learn how to do a Virtual
|
| that's got an audience.One of the biggest
| |
| | Book tour (a class Penny Sansevieri will
|
| mistakes people make is to assume that
| |
| | be teaching through Write and Publish
|
| people will read their book just because
| |
| | Your Book).So, write a great book, find a
|
| it's "good." People will read a
| |
| | good book cover designer and book editor,
|
| book if it is either applicable to their
| |
| | work with a quality publisher, market the
|
| lives (non-fiction), or if it really is a
| |
| | heck out of your book, and use the
|
| damned good book (fiction). Even then,
| |
| | Internet to market your book with
|
| you'll have to market your book.
| |
| | podcasts, blogging (an author blog),
|
| "How to sell a book" or
| |
| | videocasts, and virtual book tours.Good
|
| "How to market a book" are two
| |
| | luck. Good writing. Good selling.If
|
| of the top questions we get, and search
| |
| | you're a writer or solo entrepreneur,
|
| engine analysis shows that these are
| |
| | then you need to visit the Publishing and
|
| frequent search terms. If you haven't
| |
| | Self-Publishing website. Tips & resources
|
| written your book with an audience in
| |
| | for writers; advice on publishing or
|
| mind, then you're down to three legs on
| |
| | self-publishing, and relatively unbiased
|
| your four-legged marketing stool.2. Spend
| |
| | media relations assistance. Check out our
|
| some money on book cover design and book
| |
| | Avanced Marketing teleseminars on
|
| editing.The second leg of book marketing
| |
| | Podcasting, Self-Publishing, Publishing
|
| is the interior and exterior design of
| |
| | and Marketing for writers and solo
|
| the book. People do judge a book by its
| |
| | entrepreneurs.
|
| cover, so if you're not spending some
| |
| |
|
