| Everybody wants to spread the news about their | | | | What I’m saying is that here is the place for you |
| products or services online, and make a huge income. | | | | to insert that magic word “guaranteed” or |
| In fact, most people would like to hit upon something | | | | some other such word or phrase. So now, |
| that makes them incredibly rich. And seemingly, one | | | | we’ve got an ad that reads: MAKE BIG MONEY! |
| of the easiest roads to the fulfillment of these | | | | Easy & Simple. Guaranteed! |
| dreams of wealth is writing effective solo ads and | | | | Ask the reader to act nowNow the reader is turned |
| use them correctly. | | | | on, and in their mind, can’t lose. You’re |
| The only thing is, hardly anyone gives much real | | | | ready to ask for their money or their contact info. |
| thought to the basic ingredient of selling by email | | | | This is the “demand for action” part of your |
| – the writing of profitable solo ads. If your online | | | | solo ad. This is the part where you want to use such |
| business is to succeed, you must learn how to write | | | | words as: |
| solo ads that sell your product or services! | | | | Limited offer – Act now! Write today! Only and |
| What Is A Solo Ad?A solo ad is an advertisement, | | | | or just… Putting it all together. |
| larger than a classified ad, and is mailed out by itself. | | | | These are the ingredients of any good solo ad: |
| No other ads are involved – only yours. | | | | Attention – Interest – Desire – Action… |
| So what makes a solo ad good or bad?First of all, it | | | | Without these four ingredients skillfully integrated into |
| must appeal to the reader, and as such, it must say | | | | your solo ad, chances are your solo ad will just |
| exactly what you want it to say. Secondly, it has to | | | | “lie there” and not do anything but cost you |
| say what it says in the right number of words in | | | | money. Although such an ad could be placed in any |
| order to keep your operating costs within your | | | | leading publication or sent out to a responsive list and |
| budget. And thirdly, it has to produce the desired | | | | would pull a good response, it would pull inquiries and |
| results whether inquiries or sales. | | | | responses from a whole spectrum of people reading |
| Grabbing the reader’s attention is your first | | | | the publication in which it appeared. |
| objective.You must assume the reader is | | | | In other words, from as many |
| “scanning” the page on which your solo ad | | | | “time-wasters” as from bona fide buyers. |
| appears in the company of other solo ads. | | | | The point is:l) You’ve got to grab the |
| Therefore, there has to be something about your | | | | reader’s attention… |
| solo ad that causes them to stop scanning and look | | | | 2) You’ve got to “interest them” with |
| at yours. | | | | something that appeals to them… |
| So, the first two or three words of your solo ad are | | | | 3) You’ve got to “further stimulate” |
| the most important and deserve your careful | | | | them with something (catch-phrase) that makes |
| consideration. Most surveys show that words or | | | | them “desire” the product or service… |
| phrases that quickly involve the reader tend to be | | | | 4) Demand that they act immediately… |
| the best attention-grabbers. Such words as: FREE… | | | | There’s no point in being tricky or clever.Just |
| WIN… MAKE BIG MONEY… | | | | adhere to the basics and your profits will increase |
| Whatever words you use as attention-grabbers to | | | | accordingly. One of the best ways of learning to |
| start your ads, you should bear in mind that | | | | write good solo ads is to study the other solo ads |
| they’ll be competing with similar | | | | out there – try to figure out exactly what |
| attention-grabbers of the other ads in email. | | | | they’re attempting to sell – and then |
| Therefore, in addition to your lead words, your solo | | | | practice rewriting them according to the rules |
| ad must quickly go on to promise or state further | | | | I’ve just given you. Whenever you sit down to |
| benefits to the reader. | | | | write a solo ad, always write it all out – write |
| In the language of professional copywriters, | | | | down everything you want to say – and then go |
| you’ve grabbed the attention of your prospect, | | | | back over it, crossing out words, and refining your |
| and interested them with something that even they | | | | phraseology. |
| can do. | | | | Generally speaking, readers respond more often to |
| The next rule of good solo ad copywriting has to do | | | | solo ads that include a name than to those showing |
| with the arousal of the reader’s desire to get in | | | | just initials or an address only. |
| on your offer.In a great many instances, this rule is | | | | The important thing is to know the rules of profitable |
| by-passed, and it appears, this is the real reason that | | | | solo ad writing, and to follow them. Hold your costs in |
| an ad doesn’t pull according to the expectations | | | | line. once your solo ad is written, now is the time to |
| of the advertiser. | | | | use it wisely. |
| Think about it – you’ve got your | | | | Always finish with a P.S.The P.S. is a very powerful |
| reader’s attention; you’ve told them it’s | | | | part of any letter or email. You’ll increase your |
| easy and simple; and you’re about to ask them | | | | click throughs just by adding a P.S. and then include |
| to do something. Unless you take the time to further | | | | some important sales piece or just a brief message |
| “want your offer,” your ad is going to only | | | | warranting your product or service.know the |
| half turn them on. They’ll compare your solo ad | | | | basics… |
| with the others that have grabbed their attention | | | | Grab their attention… |
| and finally decide upon the one that interests them | | | | The rest is up to you. |
| the most. | | | | |