| Have you ever wondered why your perfectly fine | | | | possible. |
| classified ad fails to attract the attention you desire? | | | | Also, try to list as many possible benefits that your |
| There should be dozens-no, hundreds-of perspective | | | | sales item could offer the buyer. Come up with some |
| buyers swamping your e-mail inbox with offers. After | | | | that the buyer probably wouldn't think of on his or |
| all, you are offering a mint baseball card, a vintage | | | | her own. And zone in on specific benefits. Use what |
| coat, pristine used car, those wholesale-priced | | | | you already know about your target. For instance, if |
| sporting goods, and whatever other attractive items | | | | you were selling a car, you know that whoever is |
| are in your inventory. Instead, you only have a slow | | | | looking at your ad is in need of a vehicle. If your car |
| trickle of questions, a handful of sales. What gives? | | | | is compact, perhaps the buyer is in search of great |
| More than likely, your sales are slow because you | | | | gas mileage. Or perhaps it's power he or she wants if |
| have not mastered the three techniques of writing a | | | | your car is a sports model. |
| classic classified ad. | | | | Action. Finish your ad strongly. Don't just suggest to |
| Of course, give yourself credit for recognizing one | | | | the buyer that you offer a great deal. Tell them it's a |
| important facet of today's selling world. You decided | | | | fantastic offer that they can't pass up. Use phrases |
| to sell your stuff at an online classified site. As | | | | like "Call me now before someone else does" or "Buy |
| anybody in the business knows, online classified ads | | | | now, this opportunity won't last long." Be cordial while |
| get you more privacy, a broader selection of buyers, | | | | you're pressing the issue, of course. Thank them for |
| and a wealth of tools to help you keep tabs on your | | | | reading your ad and make sure they know you |
| transactions. When compared to a newspaper, | | | | appreciate their business. |
| cyberspace is also a wee bit more spacious. There | | | | Most importantly, your customers will also value your |
| are billions of pages on the Web, and only a few | | | | honesty throughout the whole ad. So whether it's the |
| dozen in your typical neighborhood rag. For you, that | | | | attention, interest, or action you're shooting for, |
| means a lot more space for your ad to say the least. | | | | never lie or exaggerate. Go so far to include any |
| With that space, however, comes great | | | | defects if your product is not in mint shape. Your |
| responsibility-and great potential. The extra room | | | | honesty will build trust, and trust above all else makes |
| gives you the freedom to include as much product | | | | an ad work. What's more, it makes for repeat |
| description and sale copy as you want. You can't just | | | | customers. |
| slap together a whole bunch of information, though. | | | | Remember, if you use all three of these elements-or |
| You need to use the three special ad writing | | | | four if you include honesty. When you're finished |
| techniques that will attract buyers and seal the deal: | | | | with it, it should read something like the two |
| attention, interest, and action. | | | | examples below. |
| Attention. Make sure the buyer stops at your ad | | | | Example 1: |
| instead of the thousands upon thousands of others | | | | Discover the beauty of a Forest Hill Home |
| out there in cyberspace. Your ad's title is the first lure | | | | 2500 sq. ft. home, 4 bedroom, 3 baths, double |
| to grab his or her attention, and the first component | | | | garage, upgraded kitchen, 12 ft. ceilings |
| of a catchy title is the item's best feature, whether | | | | This open concept house is situated in a historical |
| it's the price, the item's rarity, or its popularity. Next, | | | | landmark district of Rhode Island. It's a wonderful |
| be sure the title includes keywords or other | | | | neighborhood to raise your family, with nearby |
| synonyms for your item that a buyer might use in a | | | | schools and amenities. |
| search. For instance, a buyer could search for | | | | (Insert your image or photo here.) |
| "automobile" instead of "car," "pullover" instead of | | | | Call for an on-site appointment. Thanks for looking! |
| "sweater." | | | | Example 2: |
| Interest. Once you have the buyer's attention, hook | | | | Looking for an inexpensive used car that drives well? |
| them with details. There is a direct relationship | | | | only $4,950. |
| between the amount of information you provide and | | | | 2003 Honda Civic, Limited Edition, 65,000 miles, |
| the number of sales you'll make. So describe the item | | | | manual transmission, CD, AM/FM radio, power |
| as completely as possible-size, color, material, | | | | steering, low maintenance. Great on gas - this car will |
| designer, model-and provide a clear, digital photo to | | | | save you $$$ on high gasoline prices. |
| finish the job where your words leave off. Even | | | | (Insert your image or photo here.) |
| offer your prospective customer the item's history if | | | | Send me a message now. Thanks for looking! |