| "> | | | | your sales letter to. Doesnât matter if it is |
| Selling products or services over the Internet is a | | | | grandmother or your next door neighbor. Write your |
| challenge, especially when it comes to dealing with | | | | sales letter just like you are writing it to them |
| consumer behavior. Trying to determine what works | | | | personally. |
| best selling to people who have no idea what you sell | | | | Why? |
| boils down to the hard or soft selling situation. This | | | | Because when your potential customer reads it, then |
| means, in your sales copy thereâs an open | | | | it will seem personal, (soft) almost like you wrote it |
| opportunity for you to test this technique. | | | | with them in mind. Too often, sales letters are |
| Write your sales letter with an individual in mind.Go | | | | written as if they were going to be read to an |
| ahead and pick out someone, a real person to write | | | | audience rather than one person. |