| y that you never get a second chance to make a | | | | regarding the speedy delivery customers do notice |
| good first impression and this is very true. This rule | | | | and appreciate this. |
| applies very much to products you sell on eBay and | | | | You should also pay some regard to the wrapping |
| if you want good feedback and repeat sales you | | | | and packaging g that you use to ship an item. It is |
| need to work on making a good first impression. | | | | hardly likely to create a favourable impression if you |
| In reality it is not you that has to create the right | | | | use dirty or torn paper as wrapping. I have even |
| first impression it is the product that you have sent | | | | been in the queue in the post office and seen an |
| out. After placing an order a purchaser will normally | | | | eBay seller sending out items wrapped in a black bin |
| have one of two feelings. Some suffer from what is | | | | bag. |
| called buyer's remorse, having made the purchase | | | | There are plenty of suppliers of packaging materials |
| they worry if they have done the right thing and | | | | offering their products on eBay so there is really no |
| whether what they have bought will be exactly what | | | | excuse for shoddy packaging. If you are serious |
| they expected. | | | | about building your business you should include more |
| Other buyers feel a sense of intense excitement and | | | | in any package that you send out than just the |
| can hardly wait for their purchase to arrive. Needless | | | | purchased item. A letter thanking your customer for |
| to say the longer it takes for their purchase to arrive | | | | their business and possibly details of other items you |
| the more worried the one group will become and | | | | have on offer. |
| strangely enough the less excited will be the other. | | | | One good idea is to offer a discount, say 10% if |
| So the first rule is to dispatch sold items as quickly as | | | | they purchase something either from the offer sheet |
| possible. Also use the fastest practical method | | | | or if you have one (and you should) your web site. |
| available. The extra cost of sending something by | | | | You can easily afford to do this because for this sale |
| first class mail can reap considerable rewards in the | | | | you will not have to pay any eBay listing or final |
| shape repeat orders and good feedback. I notice in | | | | valuation fees. |
| my feedback one of the most common comments is | | | | |