| At my grocery store, I noticed Oprah's December | | | | aligned to Oprah's beliefs: helping children, living your |
| 2009 "O Magazine" cover has a teaser in the upper | | | | best life, being true to yourself, etc. Save your time |
| right corner about winning a trip "to the Oprah | | | | (and Oprah's) by directing your efforts on securing a |
| Show." | | | | different auction item if this doesn't sound like your |
| I am often asked what is the best auction item to | | | | charity. Always remember, it is very important to |
| secure for an auction fundraiser. Easy answer: | | | | research a celebrity's interest before approaching |
| Tickets to The Oprah Winfrey Show | | | | them. |
| In your fundraising auction, Oprah will outsell tickets | | | | P.S. If you personally want to secure tickets to The |
| to the Superbowl, a private helicopter charter to a | | | | Oprah Winfrey Show, the acquisition steps are |
| Relaix and Chateaux property, and even the chance | | | | different. I'll outline the process here, only because I |
| for a Presidential meet-and-greet. Friends, when | | | | suspect some readers would like to know. |
| Oprah tickets are up against any other auction item, | | | | A few years ago, The Oprah Winfrey Show had a |
| it is -- to borrow a WWE term -- an Oprah | | | | call-in process. It's since been transferred to an |
| SmackDown. | | | | Internet-based reservation lottery system on Fans |
| As one auction guest told me, "Even if you aren't a | | | | can become a (free) member on the site, and -- |
| huge fan of Oprah, she's so generous, you might | | | | once inside your member profile site -- access the |
| happen to be in the audience on the day she gives | | | | Show Reservations area. You will be able to submit |
| everybody some fabulous gift... like a car." | | | | your request when the reservation is open. |
| Last week, Oprah announced she's leave the show in | | | | Within 24 hours of the reservation window closing, |
| the the fall 2011, at the end of its 25th season. But | | | | the seats are filled by a random selection process. If |
| she's not retiring. She'll reappear in some fashion on | | | | you are one of the chosen, you'll be sent an email. |
| her new venture, The Oprah Winfrey Network, | | | | You'll have 48 hours to respond to the instructions in |
| which will replace the Discovery Health channel. | | | | order to claim your tickets. (And by the way... you'll |
| So right now, I imagine that Oprah and her team are | | | | need to provide the first and last names and ages of |
| busy planning one heck of a 2-year-long going-away | | | | all of your guests when you submit for a reservation! |
| party. I predict that these last few months of her | | | | In addition to the lottery, this added level of detail is |
| show will be stellar. I suspect she'll include twice as | | | | part of why it's difficult to get tickets, and why you |
| many surprises. And I know that any group which | | | | would not follow this format if you are trying to |
| manages to secure tickets to any one of her final | | | | acquire tickets to be donated to a charity.) |
| shows will make an awful lot of money for its | | | | Finally, Oprah's site makes it clear that only tickets |
| fundraising auction. Wahoo! My advice: Draft your | | | | received through the show's reservation system are |
| letter. | | | | valid, and that people should not be paying for |
| 1. If you know someone affiliated with The Oprah | | | | tickets. That said, I do know legitimate charities have |
| Winfrey Show -- or even someone affiliated with | | | | received Oprah tickets to sell at their non-profit |
| similar shows -- always start by asking your contact. | | | | fundraisers. Clearly, those tickets are coming through |
| If you're trying to get some of the limited VIP | | | | other channels and not through the "en masse" |
| audience tickets often set aside for talk shows, | | | | reservation system on the Website. So although |
| knowing somebody who knows somebody might be | | | | repeated entries through the show's online |
| all it takes to them. | | | | reservation might improve your odds of winning |
| 2. If that's not an option, draft your letter. Write to | | | | tickets for your personal use, those tickets are not |
| the show, explain your cause, and ask for tickets. | | | | likely eligible for sale in an auction fundraiser. |
| You'll have a better shot if your cause is one that is | | | | |