| Ask most people what Aida is and they will tell you it | | | | pay an extra 50p and add a sub title or go for one |
| is an opera set in Egypt. Ask a marketing person and | | | | of the other enhancements that eBay offer. Only |
| they will tell you that it is the sales formula that all | | | | testing will tell you whether these are worth it for |
| advertising must incorporate if it is to succeed.The | | | | your products. |
| letters stand for: | | | | Having gained attention and got people to read your |
| A Attention | | | | listing you have to get and maintain their interest. |
| I Interest | | | | The very best way to do this is to answer the |
| D Desire | | | | question that we all have in the back of our mind |
| A Action | | | | when we read any advertising, "What's in it for me?" |
| It is a formula that can also help you write better | | | | If you description starts by outlining what the item is |
| ebay auction listings. | | | | and then details the benefits it offers you will draw |
| It does not matter how well your description is | | | | the reader onto the next stage which is to create |
| written, how good your product is or what terrific | | | | the desire to own the item. One of the best tools to |
| value it represents if no one knows about it. So how | | | | create desire is visualization. Phrases like "Just imagine |
| do you grab people's attention and get them to read | | | | how you will feel wearing a top of the range watch" |
| your listing? | | | | or "Just think as a Rolex owner you will standout |
| We know that the majority of potential bidders will | | | | from the crowd". |
| start by going to eBay's search engine. So the | | | | So far you have done really well in attracting |
| important thing is to get as many key words or | | | | potential bidders attention, getting their interest and |
| phrases that they might use into your title. If I am | | | | arousing their desire but unless you can get them to |
| looking for a Rolex Oyster wristwatch I might type in | | | | take some action it will all have been a waste of |
| Rolex, Oyster or wristwatch into the search engine. | | | | time. So how do you get them to take action? It is |
| If you have a Rolex Oyster Wrist Watch for sale at | | | | quite simple really you just ask them. "If you don't |
| £25 I will not even find it if your listing title is | | | | want to miss this wonderful watch bid now." |
| something like "Amazing Value Top of the Range | | | | This has been a brief introduction to the AIDA |
| Quality Watch" | | | | formula but I am sure if you keep it in mind while |
| The secret is to think like a buyer. EBay offer you | | | | you are writing your listings you will see an increase in |
| some tools to help you gain attention. If you cannot | | | | bidders.is to be successful. |
| get everything in your title that you want you could | | | | |