| There's a scene in the movie, Anne of Green | | | | to compose ontypewriters. So don't fully justify your |
| Gables, where Anne gets on her knees and praysby | | | | paragraphs. Makethem ragged right. |
| her bed. Marilla is sitting on the bed, listening. | | | | Indent the first line of paragraphs |
| Anneconcludes her prayer by saying to God, "I | | | | If you want your letter to look formal, format all |
| remainrespectively yours, Anne, with an e." | | | | yourparagraphs flush left. If you want them to |
| Anne then asks Marilla how she sounded. "Fine," says | | | | lookinformal, indent the first line of eachparagraph. |
| Marilla, "if you were addressing a business letter tothe | | | | Avoid the newsletter look |
| catalog store." | | | | You may be tempted to include |
| Marilla's point was that Anne's prayer to God | | | | photographs,sidebars, call-outs and other graphic |
| shouldnot have been impersonal and formal. The | | | | designelements to make your letter look more |
| samegoes for your fundraising letters. They need to | | | | appealing. Butyou will actually reduce it's appeal, |
| bepersonal and informal, and they need to look | | | | literally. The moreyour appeal letter looks like a |
| personaland informal. Here are some design tips to | | | | bulletin or page from anewsletter, the less it looks |
| help youachieve those goals: | | | | like a piece of personalcorrespondence from one |
| Justify paragraphs ragged right | | | | individual to another. Youwant your donors to read |
| Formal business, government and | | | | your newsletter. But you wantthem to respond to |
| legalcorrespondence features fully justified | | | | your appeal letter. So make yourfundraising letters |
| paragraphs. Sodo books. But you want your appeal | | | | look like letters. |
| letters to look likepersonal letters, the kind we used | | | | |