| This is the season for year-end giving and many | | | | Many nonprofits put their Charity Navigator badge in |
| potential donors will be visiting your organization's | | | | the footer of all their web pages. |
| website. Given the many great charities out there | | | | 4. Use Stories to show the power of a gift: While |
| and the current economic climate, your donor will | | | | statistics certainly have their place in your |
| probably ask "why should I give to your nonprofit?" | | | | organization's message, stories can be a more |
| You need to answer them with as much clarity and | | | | compelling way to engage stakeholders. Provide |
| transparency as possible. | | | | compelling and concrete visuals on your homepage |
| Here are 7 tips to make your case for giving | | | | and donation pages to represent the impact of a gift. |
| compelling: | | | | 5. Let your contributors speak for you: Ask those |
| | | | who give their time and resources to your |
| 1. Concentrate on your homepage: This is the landing | | | | organization to tell others why they do it. |
| page where people spend the most time. A visually | | | | 6. Show where the money goes: Donors want to |
| appealing and concrete page will give your donors the | | | | know what you do, how you handle their money and |
| confidence they need to take the extra step of | | | | how their gift makes a difference. |
| clicking on your "Donate Now" button. | | | | 7. Make it your Donation buttons big and colorful: |
| 2. Place your mission statement in a prominent spot | | | | Larger donation buttons convert more donors than |
| on your homepage: Online visitors have a small | | | | smaller buttons. Same goes for color. Colorful, |
| attention spam. If they can not tell what your | | | | high-contrast donate buttons work better than grey |
| organization is all about, they will move on to another | | | | buttons. (And yes, put the donation button above |
| website. | | | | the fold) |
| 3. Boost donor confidence: Place your Charity | | | | Take away: Concentrate on making your homepage |
| Navigator and Better Business Bureau badges | | | | as polished (relevant content) and visually attractive |
| prominent on your homepage and donation pages. | | | | as possible. |