| There have been many consumer studies by many | | | | 3.) Buy the other components to make up the DIY |
| different study groups on the number of | | | | packages? |
| Do-It-Yourselfers in the automotive customer | | | | We offered personal kits and supplies for mobile auto |
| market. Some of the research indicates that many | | | | detailers, we has some good customers. It was kind |
| people change their own oil and a huge percentage | | | | of cool to sell products to our competitors, we |
| of the people indeed wash their own cars. One very | | | | figured we made money whether we actually |
| wise Internet Entrepreneurial Guy stated that he | | | | cleaned the cars or not. Kind of like FedEx buying up |
| believed this indicates potential opportunity to sell car | | | | Custom Clearing Companies in Canada. Whether you |
| wash or detailing kits online if they could separate | | | | ship with them or not, they still get a piece of the |
| themselves from the competition. | | | | action. |
| Good point indeed one Car Wash Association | | | | What we found was the costs to put it all together |
| indicated that nearly 40% of the people wash their | | | | and go with the increased volume meant that we |
| own car. As fuel prices get higher that number might | | | | had to hire a manager, two workers and a secretary, |
| also climb, although with so many more cars on the | | | | while dealing with all the OSHA laws and EPA cradle |
| road from sales each year the industry its self may | | | | to grave policies which were coming into play back |
| not take a huge hit over all. So, are DIY or | | | | then. Lots of red tape and also many others had |
| Do-It-Yourself Car Wash Kits a profitable item to sell | | | | begun to copy us online and the price points were |
| on the Internet? | | | | quite competitive within a 6 month to 1-year period; |
| Well, yes, I remember our company The Detail Guys | | | | today competition will copy you the same day and |
| had sold something like this on the Internet in | | | | even steal your Ad Copy too boot. |
| 1996-1998 and only had a limited success due to price | | | | I think I have an old business plan for that profit |
| point. We stopped because of the costs and wanting | | | | center somewhere, maybe I should dig it up and look |
| to get back to our core business, by 2000 we | | | | into this in the future. Although I must say I much |
| stopped offering these. I think our biggest reasoning | | | | prefer my retirement than grinding it out in the |
| was; | | | | competitive automotive sector. Besides there are |
| 1.) Do we go and lease another building? | | | | many companies selling these on the Internet. In any |
| 2.) Get into the soap, tire dressing, window cleaner | | | | case I hope this article propels thought in 2007. |
| business? | | | | |