How To Sell More Raffle Tickets for Your Fundraiser

A lot of groups need help with selling raffle ticketsNew Playground Equipment."
because there isn't much in the way of good ticketThe purpose of the signs is to "pre-sell" people as
sales advice out there. So, here are some tips onthey approach so they will be more receptive to
how to sell raffle tickets that should double or tripleyour offer. Those who aren't interested will avoid
your revenue.eye contact and hurry by, the rest are your prime
Sales Targetsprospects that you want to approach and hand the
These are your target markets:raffle flyer.
Family and friendsOne more thing about selling raffle tickets. It's all in
Neighbors and co-workershow you present the raffle opportunity. It's actually
General publicquite similar to any fundraising product sales pitch.
As you can see, the last group is by far the largest,There are three main points:
so that's where you need to focus your sales1 - Explain why you are raising funds
efforts. Don't ignore the first two groups. They just2 - Ask for their help to meet your goal
need to be sold to face-to-face because it's harder3 - Use the word "because" with your call to action
to turn someone down when they're standing right inSo, let's look at an example raffle ticket sales pitch
front of you.for a school fundraiser.
Have the raffle tickets in hand when you ask forWe're doing a raffle to raise funds for new
their support. Hand them a flyer listing all the prizes,playground equipment for our school.
the ticket price, and the particulars about the prizeCan you help us meet our goal by buying a ticket
drawing. It should also prominently state why you'rebecause the prize is $10,000?
raising funds.You don't want to say too much about the raffle in
Don't over talk it. Just ask for their help and assumeyour pitch. Groups always make that mistake.
they are giving it. Use the assumptive close: "WeYou want to state a problem that you're solving
need your help with our raffle fundraiser. How many(need for new playground equipment), ask them
should I count you in for?"directly for their help, and use the word "because" as
The key point is not to explain everything, let thea psychological trigger to get a positive response.
flyer do that by putting it in their hand immediately.When using a sales table at a shopping center, do
Your task is to make the sale quickly and you dothe same thing with your signage. Create pairs of
that by assuming they have already said yes. They'llsigns that work together to make those three points.
either acquiesce and buy tickets or toss out aIf they have questions, then you explain details about
defensive objection that you can quickly counter.the raffle prizes and how much fun the event will be.
Raffle Ticket Sales To General PublicRemember, enthusiasm sells, so don't wear yourself
The best place to sell lots of tickets is at high-trafficout trying to explain everything to every prospect.
locations such as shopping centers, grocery stores,That's why you use the signs and the sales pitch.
drug stores, home improvement stores, Wal-Mart,Raffle Tickets Summary
etc.You can easily sell many more tickets by using the
Get permission from the store manager ahead ofright approach. With friends, neighbors, and
time to set up a sales table outside the entrance.co-workers, it's the assumptive close that works
Pick times when there's lots of shoppers and positionbest.
your table so it's easily seen as people approach theWith the general public, it's all about leveraging
store.high-traffic locations with sales tables, signage, and a
Place signs in front of and behind the table explainingtwo-sentence sales pitch. Use both of these sales
the reason you are raising funds and clearly statingstrategies and you'll double or triple your raffle ticket
the raffle ticket price. Example signage: "Schoolsales.
Fundraiser Raffle - $10,000 Grand Prize"; "Help Us Buy