| Follow-up calls to direct mail appeals or some special | | | | "As I mentioned in the letter, we've had a dramatic |
| events can secure additional donations for your | | | | increase in request for our services. We're asking our |
| organization. But what do you say? | | | | supporters to make a gift to help us continue to |
| If you are new to the world of fundraising, you | | | | provide services and meet the increased demand." |
| might be uncomfortable calling a donor on the phone. | | | | Then, listen. |
| Don't worry - they won't bite! Most donors are | | | | You may need to tell them how to send a gift (in |
| delightful to chat with, especially if they really care | | | | other words, be ready with the address). Listen for |
| about your organization. | | | | clues that they don't want to receive any future |
| Here's a sample script you can use to make follow up | | | | solicitations, then obviously make a note in your |
| calls after sending a fundraising letter through the | | | | database. Also make a note if they say yes, they'll |
| mail. | | | | send a gift in. Offer to send them a pledge reminder |
| Start with the obvious: | | | | if they need it. |
| "Hi, this is (your name) and I'm the (your title) at the | | | | Thank them for their time and for their continued |
| (your organization). We mailed you a letter a few | | | | support of your organization. |
| weeks ago and I'm calling to see if you got it." | | | | That's it! |
| Response could be 'yes, we got it', 'no we didn't' or | | | | Once you make a few calls, you'll get the hang of |
| 'what letter?' Say something next that reflects the | | | | talking with donors and find a rhythm for yourself on |
| contents of the letter. | | | | the phone. |