Glanz global air conditioner manufacturing base

  In 2000, Glanz decided to start two billion yuan asview of the cost of the difference between Japan
an investment to produce air-conditioning, but it'sand Europe, Glanz Start "inducements "European
selection is from overseas and started Glanzbusinesses," You come to move their production
considerations at the time that it can make use oflines, we help you produce the same product, we can
microwave channels to sell the overseas airensure that cost down to 8 U.S. dollars; but the
conditioning this investment is far far more than theproduction line is to be owned by Glanz control,
general large-scale air-conditioning plant at the time"resulting out of the profits, has led the European
initial 50 million level of investment, "then thebusiness promised a high degree of intensification of
domestic air conditioner market demand of 800 millionthe transfer of production lines so that substantially
units, while the domestic production capacity haslower costs Glanz realized production cost of 4 U.S.
reached 13 million units, inventory, pressure began todollars, access to its own profit margin which is
appearwidely rumored that the "microwave oven Story"
Nevertheless Nevertheless, five years ago, theHowever, consumption of both product features, the
air-conditioning is still regarded as a luxury home,external competitive environment and market supply
there are 25% of the gross space, and becauseand demand, air-conditioning industry is very different
compressors are generally imported, strictly speaking,with the microwave oven operating air-conditioning,
can only be considered in most air conditioningGlanz need to create a different story of what the
manufacturers assembly, and they therefore enterscript blue admits the air-conditioning business is
the air-conditioning industry was not too much of thecurrently Glanz is still very much to do OEM: "
technical barriers to production of microwave ovensheadquarters in a strategic OEM is taking the path of
at the same time Galanz prices have been close tothe road through the OEM buyers groups have
500 yuan less, into the era of little profit, while theestablished procedures in Glanz's image, "he
market share, and relatively full air-conditioning haverepeatedly stressed the buyer group Glanz markets,
become Glanz chose to do, "surprise, the bounds ofnamely the sale of overseas clients Glanz Only buyer
reason "choicebusiness, but not the end-consumer "Right now we
Different Scriptdo not do any advertising to consumers, all the
In all air-conditioned production line was moved to theposted 'Glanz' brand products are sold by vendors on
"Zhongshan global air conditioner manufacturing base",their own promotion agency"
the Ho azure main office transferred from Shunde,Galanz to build customer base overseas, can be
Zhongshan, he was responsible for the air-conditioningdivided into three categories, above all, foreign brands
abroad Glanz channel management and customersuch as GE, Whirlpool and other air conditioner
development for overseas channels and customers,manufacturers, Glanz, and between them is an OEM
what do not feel strange, because before he had torelationship; followed by traders, Glanz they resell the
microwave sea of dedicated 8 years and now hisproducts to earn the difference between, for Glanz is
position is: Galanz (Zhongshan) Appliance Co., Ltda lot of this part of the customers; What is that
foreign minister Galanz Group, the company is now aretailers, like Carrefour, Wal-Mart, Auchan and some
subsidiary company, focused When asked on theother international retail stores, they adopted Glanz
air-conditioning business what the blue, can usebrand affixed directly or as a store to sell their own
"copies of microwave approach" to describe whatproducts
the operations of air-conditioning Glanz thought aboutAs air-conditioning products are seasonal, with
a few seconds, saying that "This statement is notseasonal production cycle; the microwave oven is a
appropriate" because the situation has changed akitchen appliance used, and therefore sales of
Glanz the size of the early formation of a relativelyair-conditioning products may be able to borrow on
well-known version is: it to the comparativethe international market for microwave network, but
advantage of the price of labor for capital, throughdiffer in specific tactics will have to determine the
negotiations, the well-known brands abroad, theseasonal consumption of air-conditioning Sales greater
relocation of production lines to China, from Glanzneed for rapid distribution of this, He believes that
organization of production to produce new productsthe world standards of the mainstream channels, is
from abroad enterprises use their own brand andto enter the global market "competitiveness pole"
sales network in foreign sales in the process, Glanz"air-conditioning overseas sales, the retail stores
only targeted at the production regardless of sales,greater emphasis than the microwave channels to
earn only the middle of processing costs andthese major shopping centers in the world are on the
self-development of the equipment and technology,10000 branch of a shop of selling one, our sales
which is often said that the "coolies live" withperformance on the multi-10000 Taiwan, "Ho said,
microwave oven transformers, for example, Glanz2004 Galanz exported two million sets of
the beginning of the respective imports from Japanair-conditioning, Yuyao Chang figures given are:
and Europe, from Japan's import price is 23 U.S.air-conditioning of the average export price for each
dollars, imports from Europe price of 30 U.S. dollars inis about 150 U.S.