| An effective SEO press release can generate | | | | site to enhance your internet marketing campaign, |
| increased online visibility and introduce your products | | | | you\'ll want to be on the lookout for those that |
| and services in front of a new audience, but they | | | | offer the right combination of features: For can visit |
| need to be distributed wisely. Otherwise, the news | | | | to: for a press release distribution site that makes |
| item will likely go unnoticed by important search | | | | the title of the press release into the title tag for the |
| engines and missed by potential customers. The main | | | | item. This greatly improves its ranking in the various |
| method of distribution is through online PR distribution | | | | search engines and increases its visibility when you |
| sites. Not all sites have the same value, so you will | | | | use your keywords in your press release titles. |
| need to choose wisely in order to get the best | | | | While not a must, social bookmarking buttons are a |
| results. | | | | definite benefit. Social media sites like Stumble Upon, |
| Free Vs Paid Press Release Submission Sites | | | | Del.icio.us, Technorati, Furl, Digg, and others expose |
| 1) The benefit of free press release submission | | | | your item to millions more readers to increase the |
| sites is that they are free! However, everything free | | | | excitement around your news. |
| comes with a \'price.\'For more details go to: stories | | | | One of the most important features to look for in a |
| published on free press release submission sites are | | | | press release distribution site is the availability of |
| generally supported through ads displayed along the | | | | anchor text links. Building anchor text backlinks is an |
| sides of the piece. Free press releases don\'t usually | | | | essential part of any search engine marketing |
| offer all of the aesthetic and search engine-friendly | | | | campaign. Avoid sites that use text link advertising. |
| benefits of a those that have even a nominal fee. | | | | These direct readers away from your news and |
| Some allow images and a limited number of anchor | | | | generally clutter up your SEO press release. |
| text or URLs. Others restrict an SEO press release to | | | | Since press releases are ultimately written for the |
| nothing more than just the basic text with no | | | | reader, look for sites that keep the reader in mind. |
| clickable items. | | | | The news items should be easy to read and use a |
| Paid press release distribution sites generally provide a | | | | standard format. This allows the reader to find the |
| variety of different options and perks such as pull | | | | information he or she is interested in and directs their |
| quotes (large quotes that are pulled out of the text | | | | attention to the important things. Pull quotes, for |
| for added interest), images, and anchor text. They | | | | example, instantly catch the reader\'s eye and make |
| may also offer inclusion in search engine news feeds | | | | the press release more visually appealing and work to |
| and various RSS feeds on the web. In some cases, | | | | pull the reader into your message. |
| you are required to pay a large monthly or yearly | | | | A professional look makes it possible for you to send |
| fee to join, but in many cases you can pay per press | | | | the link to potential customers. You can also include |
| release submission. | | | | the link in newsletters and emails to current clients to |
| What Features To Look For When Choosing A Press | | | | keep them updated on the latest happenings within |
| Release Submission Site | | | | your company. |
| 2) When selecting a press release submission | | | | |