| A free car wash is a great tool to win happy | | | | needs. We actually got a complaint once about our |
| customers and influence new business. It is also a | | | | best crew in Huntington Beach because they didn't |
| guarantee to customers that if they are not 100% | | | | Armor All the inside of the glove box. Oh, by the |
| satisfied they will get a free car wash. No questions | | | | way, don't Armor All inside glove boxes. People hate |
| asked. You should use this technique whenever | | | | that because it gathers dust afterwards. We run the |
| possible. Every single customer should leave with not | | | | company; The Detail Guys |
| only a clean car, but the feeling of just having had a | | | | You may wash a person's car only to have them |
| positive experience. This turns into more referrals and | | | | later park it where sprinklers go off and water spots |
| happy customers who want more services. Of the | | | | are created. New customers might think you are to |
| many reasons people do not go to car washes, most | | | | blame. Water spots left by our high-pressure |
| have to do with customer satisfaction. | | | | systems are usually easy to detect. They are tiny, |
| A good customer relations technique is to give | | | | whereas a large white water spot is created by the |
| someone a free car wash. Sometimes a customer | | | | calcified water that comes from sprinklers. Rather |
| may not have been happy with the previous week's | | | | than argue the point, simply explain the difference |
| job. This may not totally be your fault, but | | | | and give them a free wash anyway. |
| nevertheless it's your opportunity to turn their | | | | Sometimes, a bird may come along and ruin all your |
| negative experience into a positive one and build your | | | | hard work soon after you finish. You know, birds do |
| business in the process. We recommend giving a free | | | | sit on telephone poles and watch us work just |
| car wash to anyone unhappy with a previous week's | | | | getting ready to dive bomb the car the second we're |
| wash. | | | | done. The cleaner and more attractive the car, the |
| Maybe this was the first time they used your | | | | more the birds seem to like it. If this happens and |
| service, and their friends have bragged about you so | | | | the customer seems displeased with their Car Wash |
| much that no matter how good you are their | | | | experience, you obviously have no control over the |
| expectations have become unrealistic and can't be | | | | birds but you do have the ability to wash their car |
| met. Sometimes they might have a legitimate gripe, | | | | again for free and keep their business. |
| like a streaked window, a mirror that wasn't wiped | | | | Money Back |
| down, whatever. These things can be worked out. | | | | A money-back guarantee is also a good customer |
| Offer to do their wash free this week. It's easy and | | | | satisfaction tool. Many times an unhappy customer |
| most people will take you up on it. It lets them know | | | | won't accept their money back. They would rather |
| you're serious about customer service - particularly | | | | give you a second chance to do a good job. At this |
| their service. Many times if you offer they won't | | | | point, you should do the same as with a free wash. |
| accept, but it's a nice thing to do. The next time you | | | | Give them a little extra attention, find out what they |
| wash their car they may tip you, simply because | | | | didn't like and fix it immediately. |
| they feel bad for having complained! | | | | Mobile car washes and mobile auto detailers need to |
| Always ask what it is they didn't like about your | | | | be proactive with their customer service policies. If |
| service. It could very well be that their complaint is | | | | you run a small business remember a little bit of "free |
| something you usually don't look for, like not having | | | | service" goes a long way in keeping good customers |
| wiped down between the grooves on the dashboard | | | | coming back and promoted longevity and loyalty. It |
| or a sticky residue on the center console, but they | | | | has always worked for us, it can work for you too. |
| had assumed you would've seen it. Simply meet their | | | | What is your favorite price? Think about. |