| items aren’t selling, then you might have a | | | | both and go for the one that’s a dollar more |
| bad pricing strategy. There as many pricing strategies | | | | expensive? |
| in the world as there are buyers — if you look | | | | The Free Shipping’ Strategy. |
| at two businesses selling the same thing, often the | | | | Buyers really hate paying for shipping. With Buy it |
| only difference you’ll be able to find between | | | | now, you might find it easier to incorporate the |
| them is pricing. | | | | shipping cost into the main price of the item, and |
| The Few Dollars More’ Strategy. | | | | then write free shipping in the auction’s |
| Here’s something you might not have thought | | | | title. You’d be surprised how many buyers |
| of. If you set your auction’s starting price to | | | | would prefer to pay one price including shipping for |
| what you would usually charge for Buy it Now, while | | | | the auction, instead of having shipping added on at |
| setting the Buy it Now price a few dollars above, you | | | | the checkout. Again, this is psychological: they pay |
| can make a profit by setting off an interesting | | | | the same at the end, but it doesn’t feel like |
| psychological reaction in the buyer’s mind. | | | | they’ve paid an unnecessary extra’ |
| Here’s what they’ll think. They want | | | | cost for Internet shopping. |
| the item, but why should they bother bidding for it? | | | | The Go for It’ Strategy. |
| After all, they could use Buy it Now for just a few | | | | If you’d like a slightly more risky strategy, try |
| dollars more, and be sure of getting it! Doing things | | | | this. List your item for the maximum duration (ten |
| this way makes the value of the Buy it now option | | | | days), starting the listing on a Thursday so it goes |
| extra clear to the buyer, and makes them more | | | | across two weekends and finishes on a Sunday. Set |
| willing to pay extra for the privilege. | | | | the starting price to the minimum (one cent). |
| The One Dollar Less’ Strategy. | | | | What you’re trying to do here is give bidders |
| This is simple, but requires you to keep an eagle eye | | | | as long as possible to discover your auction, so that |
| on your competition. As soon as they start a Buy it | | | | they push the price up themselves. Pay for a few |
| now auction for an item you stock, start an auction | | | | upgrades like bold and highlight, to give them a |
| for one of those items yourself. Match the title | | | | helping hand. If you do this right, you can make a |
| closely, but price your item one dollar less than theirs. | | | | much bigger profit than you would have with any |
| This will mean that your auctions will sit together in | | | | Buy it Now price, especially with a medium or high |
| the search results, and who’s going to see | | | | value item. |