| If you have your own business website and you are | | | | for their opinion and post it on your site. Testimonials |
| trying to sell something, then it is imperative that you | | | | add validity to your products and make it easier to |
| are able to establish and maintain credibility. Why is | | | | justify the purchase. |
| this important? If you are going to ask someone to | | | | 6. Establish yourself as an expert in your field. One |
| make a purchase from you, then you need to show | | | | way to do this is to add a discussion board on your |
| them why they should purchase from you rather | | | | site and be a regular contributor. Another is to post |
| then your competitor on another site. | | | | articles weekly on your site related to your topic. |
| If you are able to achieve credibility then you will be | | | | 7. Make your presence known. Create your own |
| miles ahead of your competition. So many websites | | | | ezine and offer valuable tips, articles and insights into |
| are missing this vital element of doing business. A | | | | the topic your website specializes in. This gives |
| fancy website with bells and whistles is nothing if it | | | | people free valuable information, and will keep your |
| cannot make a sale. I will show you 10 simple things | | | | business in their mind so when they need another |
| that you can do on your site to establish credibility. | | | | product they will think of you. |
| 10 Credibility Tips: | | | | 8. Make sure you have prompt delivery of your |
| 1. Be consistent in everything you do and say on | | | | products. People who make purchases do not want |
| your website. If you change your policies all the time | | | | to wait long their items. If you are selling a digital |
| people will mistrust you. State your values and | | | | product offer immediate download. If you are |
| policies clearly on your website. | | | | shipping an item get it in the mail within a day or two. |
| 2. Put your customer first. This is done by writing | | | | You can even offer different shipping methods- its all |
| specific text geared toward your customers about | | | | about customer service. |
| satisfaction guarantee, refund policies, frequently | | | | 9. Make sure your site has contact information. |
| asked questions, and any other pertinent information. | | | | Include a valid email address, and/ or a contact form, |
| Tell them why they should buy from you and not | | | | business address, and phone number on your site so |
| someone else. What do you have to offer that the | | | | if your customer has questions or concerns they can |
| others do not. | | | | contact you. Make sure you respond back in a timely |
| 3. Only offer high quality products and services. You | | | | manner. |
| do not want to sell substandard items as although | | | | 10. Include an about me page. Tell them about |
| you might make an immediate sale you will not gain | | | | yourself and how you got into the business. Include |
| repeat business. Repeat business is the key to | | | | pictures. This humanizes you and makes the potential |
| profits. Offer guarantees and refunds. | | | | customer feel more at ease in purchasing from you. |
| 4. When advertising state the truth. Do not embellish | | | | Remember strong credibility takes a long time to be |
| and make claims that are false. If your customer is | | | | developed. It can take seconds to destroyed. Be |
| not satisfied at the end of the sale because of | | | | honest, personable and put the customer first. By |
| overstated claims you will loose trust and future | | | | following these 10 ideas above you will beat out your |
| business. | | | | competition and on your way to having a successful |
| 5. Use testimonials. Contact past customers and ask | | | | business. |