| When marketing your charity auction event, having a | | | | Consumers remember slogans regardless of whether |
| good slogan is very important. In the business world, | | | | they like what is being marketed. Does your benefit |
| it is vital for a company to be able to sum up their | | | | auction and nonprofit organization have that same |
| advertising with a short, catchy phrase. Marketing a | | | | marketing appeal? Hopefully, you will be circulating |
| fundraising auction is no different. | | | | invitations and flyers to market your event. Your |
| Think of some examples from great marketing | | | | nonprofit may also have bumper stickers, shirts, or |
| campaigns. There is Nike's "Just Do It", Frosted | | | | pins that are handed out to the public or to |
| Flakes"There Great!", and, of course, Obama's simple | | | | volunteers. There should be an easy-to-remember |
| "Change". Like him or hate him, the world knows that | | | | slogan on all of these and people should know it by |
| Obama marketed himself as the man of change. It's | | | | heart. This will get everyone on board with your |
| on the bumper stickers and now stuck in our brains, | | | | creed or motto? |
| for bad if you can't stand him, and for good if you | | | | Most nonprofits do not have the budget to hire an |
| like him. Obama's slogan is so simple, just one word. | | | | expensive marketing firm, but you don't have to |
| It's easy to remember and sums up his campaigning | | | | "reinvent the wheel". Look at the marketing that |
| philosophy. | | | | surrounds you everyday. The slogans that you can |
| This type of marketing is not done by mistake and | | | | repeat from memory have the effectiveness that |
| there is a lot to learn from this strategy. | | | | your nonprofit and benefit event need. |