| A Capital Campaign is a special kind of fundraising | | | | identifying the number of gifts and gift amounts that |
| campaign that raises money for capital items like | | | | will be needed to complete the campaign. This also |
| buildings, equipment, and vehicles. It can take several | | | | helps to estimate how many donor prospects are |
| months to several years to conduct a Capital | | | | needed and at what levels. |
| Campaign from start to finish. Here are some basic | | | | 5. Train the Board. The entire Board will need to |
| steps involved in a Capital Campaign. | | | | participate in the Capital Campaign. Good training will |
| 1. Conduct Feasibility Study. In this preliminary stage, | | | | help everyone feel comfortable in identifying |
| an independent third party conducts interviews with | | | | prospects, ranking them, and making an Ask for a |
| various donors and community leaders to see if they | | | | gift. |
| would support a capital campaign for the organization. | | | | 6. Identify the Prospects. This activity is done with |
| You can glean a lot of good information from these | | | | Board, staff, specific donors and community leaders. |
| interviews. | | | | It's a discussion of various donors done in a |
| 2. Identify Campaign Leadership. A Campaign Chair | | | | confidential setting to estimate the likelihood of giving |
| and committee are selected, usually from the | | | | of various donor prospects. |
| organization's Board of Directors and prominent | | | | 7. Conduct the Campaign. Execute the plan! Cultivate |
| community leaders. | | | | the donor prospects, make the Asks, steward the |
| 3. Develop Case Statement. This is a document that | | | | gifts, thank the donors, etc. |
| answers the questions of how much money is | | | | 8. Celebrate! Remember to celebrate the efforts of |
| needed, how it will be used, why it is needed, etc. It | | | | the individuals involved in the campaign and the |
| can be a brochure or a multiple-page document. | | | | generosity of the community. |
| 4. Develop a Gift Table. A Gift Table is a tool for | | | | |