Ask The Photo Experts: Product Photography

p>Dear Photo Experts,shots to focus on the details. And I mean getting the
I make lei, and sell them on auction web sites. Icamera lens as close as you can focus to the lei, and
bought a kind of expensive digital camera to takegetting close up detail shots.
pictures to put on the auction sites, but my picturesNow for lighting your product. Lighting for Table-top
still aren't so great. I make different kind of lei, someproduct photography is different for different
with yarn, some with feathers, and some with shells.products, but we're talking about products where
My pictures look flat and don't show details like Itexture and shapes are important, and specifically, lei.
want them to. How can I make it better?So, I recommend not using the on-camera flash.
LeiInstead, I suggest you get some lamps that you can
Dear Lei,change the direction of their light output. You can
Depending on what equipment you have at yourbuy clamp-on light fixtures with reflectors at a
disposal, there may be a number of things you canhardware store inexpensively, and they work fine for
do to improve your Product Photography. That isthis.
what we're talking about here... Product Photography.You are best off buying light bulbs that are made for
There are a lot of pros out there who have devotedphotography. You can get them either at a local
their careers to perfecting their product photography.camera store, or online. But the main thing is that all
I don't want to mislead you here, if you want a trulyyour lights are the same kind, and wattage. Your
professional look to your products that you are sellingdigital camera has an automatic "white balance", and
on the internet, or anywhere else, unless you havewill figure out the light you use as long as there is
plenty of time for practice, and money foronly one type of light in use.
equipment, your best bet is to take your products toI recommend using two lamps. Position one a few
a professional commercial studio photographer.feet above the lei, and slightly in front, (on the
Meanwhile, for now, there are a few simple ways tocamera side), pointed down at the lei. This will light it,
improve on what you've got.and the texture will cast a very slight edge of
First of all, make sure the lens you are using is clean,shadow defining the details. Place the second light to
and you are getting a good exposure when youone side a couple feet away. This light should be level
make your photograph! A dirty lens can obscurewith the lei, and also just slightly to the front. This will
details, and lower contrast in your images. And makeadd highlights and more detail.
sure the product is well lit, so you can 1) see itPlay with the placement of the lights within
clearly, and 2) you can get a good exposure withoutparameters described above, and take several
having to have a slow shutter speed.pictures. Change the camera position a little higher, a
You should definitely be using a good, sturdy tripodlittle lower, and see what looks best. And place your
for your product photography. You want to get fulllei on a clean, solid color surface.
shots of your lei, but you also want to get close-up