| The American Automobile Association or AAA and | | | | jet company hanger, with polished concrete floors. It |
| their latest "Car Care Plus" concept is an automotive | | | | is a combination tilt-up and steel structure. With a |
| destination for car owners. This is a proto-type store | | | | total of 18 bays, technicians are able to carefully |
| and training facility, which was set up for today's | | | | work on cars belonging to AAA members, while |
| consumer. The location is right next door to the place | | | | being trained. They also offered paint chip repair by |
| you have to go to pay traffic fines in Sacramento | | | | "Pro Colors" showing that co-branding opportunities |
| (California's State Capitol). The operation also has a | | | | are even available with the largest companies. |
| car wash with no cars in line to be washed meaning | | | | Also inside was a Hertz Rent-a-Car, again co-branding |
| you can zoom thru and get a quick carwash. There | | | | is good for the customer and affords opportunities |
| are four employees waiting for you to bring your car | | | | to companies of all sizes. This Hertz location of |
| in, when we were there the four employees were all | | | | course is really going to have to make certain they |
| inside the wash sitting down to stay out of the heat. | | | | give the AAA member his/her discount. At this |
| The location, street frontage, and signage should | | | | location if you choose not to rent a car AAA has a |
| have been thought out a bit more carefully but the | | | | shuttle service to take you to your home or office |
| building is quite nice. | | | | while your car is being serviced. AAA did not stop |
| As the signage depicts this is an all in one facility | | | | there though. They also have a coffee shop "Java |
| center (car wash, diagnostic, repair, and oil change). | | | | Makers". This is a definite draw for clients. In the right |
| With AAA having 4 million members in California, if | | | | market this concept could make AAA the ultimate |
| they can perfect their concept for the all in one | | | | competitor. AAA did much research and even |
| service center, they will be a strong player in the | | | | followed suit with a kids play area concept. It seems |
| market. We were were quite impressed and would | | | | many companies and car washes are utilizing this idea. |
| make few additional changes necessary for this to | | | | This is great for kids and we salute AAA for their |
| become a world class facility. This 10,000 plus square | | | | vision to lift the image of our industry. |
| foot facility is the size of a large corporate fractional | | | | |