| p>A prospective client called me a few days ago. | | | | - Fund a Need / Fund an Item / Fund a Program |
| "We conduct a silent auction, a live auction, and a | | | | - The Challenge |
| reverse auction," she said. | | | | - Love Offering / Love Gift |
| A reverse auction? | | | | - A Bid Down |
| I had to smile. Perhaps more than any other activity | | | | - The Shakedown (a tongue-in-cheek reference, and |
| during an auction fundraiser, cash appeals are called a | | | | my personal favorite) |
| variety of names. | | | | - And now... The Reverse Auction |
| Let's describe it so we all understand the activity: An | | | | Which sounds good to you? Perhaps regional |
| appeal is a direct request of the audience, asking | | | | differences play a role here. |
| them to make a cash donation to fund the | | | | Generally speaking, what you call an appeal isn't a |
| organization. | | | | problem, unless you are calling it a different name all |
| During an appeal, the crowd is - in effect - giving a | | | | of the time. |
| group gift to the charity. "Here's our money," the | | | | Select a name, and stick with it. You and your |
| audience cries in unison to the organization, "Live long | | | | auction committee should always refer to it by that |
| and prosper!" | | | | name so you, other committee members, and your |
| So what are the names I hear for appeals? | | | | guests do not become confused. |
| I've heard at least 17 different names: | | | | If you conduct an appeal, what do you call it? |
| - Cash appeal / Appeal | | | | (c) 2005-2010 Red Apple Auctions LLC |
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