| Special events are commonly used by nonprofits to | | | | have a local celebrity who is willing to be a |
| raise money. From dinner/galas with silent auctions to | | | | spokesperson for your event, that will also |
| golf tournaments and everything in between, millions | | | | encourage people to attend. And if guests have the |
| of dollars are raised each year to support the work | | | | chance to meet and mingle with the celebrity at the |
| of nonprofit organizations. | | | | event, even better! |
| Getting people to attend your special events can be | | | | 4. Sell corporate tables or teams. Businesses are |
| a challenge, particularly if your organization is small | | | | usually willing to purchase a whole table or team full |
| and relatively unknown. Here are a few tips for filling | | | | of tickets and then give them to their employees as |
| your special event. | | | | a benefit. This is a great way to get new people |
| 1. Have a fun and unique event. The more interesting | | | | exposed to your organization and fill a table or team |
| and appealing your event sounds, the more likely | | | | at the same time. |
| people will want to come. If your event is different | | | | 5. Recruit table captains or team captains. For some |
| from all the others in your community, that will also | | | | events, table or team captains can be the best way |
| help draw guests in. | | | | to get new faces to attend. Table or team captains |
| 2. Recruit media sponsors to help publicize your | | | | typically are people who are friends of your |
| event. Having media attention for your event will not | | | | organization and who recruit their friends to fill a |
| only help get the word out in the community, but | | | | table. |
| also give your event a bit of credibility. After all, radio | | | | 6. Send invitations to your supporters. Don't overlook |
| and television stations wouldn't talk about it if it | | | | the obvious! Send an invitation to your current |
| wasn't going to be a good event, right? | | | | donors and volunteers about the event. |
| 3. Have a local celebrity as a spokesperson. If you | | | | |