| There's a scene in Alice in Wonderland where Alice | | | | 1. Put it in writing. This will help make the plan real and |
| meets the Cheshire cat. Alice is lost and asks if he | | | | your goals more achievable. |
| can tell her which way to go. The cat says "where | | | | 2. Set goals that are SMART: Specific, Measurable, |
| do you want to go?" and she says "I don't know." | | | | Achievable, Realistic, and Timely. |
| "Then it doesn't really matter which way you go" | | | | 3. Diversify your revenue streams. You never want |
| says the cat. | | | | more than half your money coming from one source. |
| In Fundraising, if you don't know where you want to | | | | If that source goes away, you've got HUGE |
| go, then it doesn't much matter which way you | | | | problems! |
| head, either. Any road will get you there. | | | | 4. Create a Summary Calendar to keep all your |
| The best fundraising plans start with a goal. It might | | | | activities in one place. This will help you manage your |
| be the number of dollars you want to raise, the | | | | work better and be proactive instead of reactive. |
| number of donors you want to renew or the number | | | | 5. Put support in place to keep you on track. Get |
| of new donors you want to attract. Once you know | | | | someone to hold you accountable and make sure |
| what target you are shooting for, you can take aim. | | | | you work your plan. Otherwise, you may be tempted |
| Here are some tips for putting a fundraising plan in | | | | to let the plan slide. |
| place. | | | | |