| To meet your nonprofit fundraising goals you need | | | | best way to communicate your message the same |
| to answer these 15 questions. | | | | as you do for your normal day to day operation? |
| 1. What is your nonprofit fundraising objective? You | | | | 9. How to attract media attention to your nonprofit |
| need to clearly identify your goals and then decide | | | | fundraiser? Do you have a budget or do you need to |
| what effect each goal will have on your fundraising | | | | go the free press route? |
| campaign. | | | | 10. How will you set up a meeting or event location? |
| 2. Is your cause a worthy one? Is the cause you | | | | You need to decide the logistics of the event or |
| propose worthy of attracting attention? Have you | | | | events you intend to sponsor to make sure you build |
| assessed your nonprofit organizations image and | | | | the proper support for your nonprofit organization. |
| does it aligned with your cause? | | | | 11. How do you build an annual giving plan? Is there a |
| 3. What fundraising resources do you need? Make a | | | | way to structure your nonprofit campaign such that |
| list of the various resources you will need to help | | | | you not only solicit funds from your supporters this |
| your fundraiser. | | | | year, but also set up expectations for future giving. |
| 4. What existing equipment can you reuse? What do | | | | 12. How will you handle the many activities on the |
| you do well now that you may just want to expand | | | | day of the fundraising event? Successful fundraisers |
| upon? | | | | involve detailed planning and execution. |
| 5. Who are your current nonprofit supporters? Do | | | | 13. How will you maintain a budget for your |
| you know exactly who they are? Have you written | | | | fundraising event? When it comes to budgets, you |
| their names down? | | | | need to create a realistic and feasible budget for |
| 6. What is your nonprofit fundraising strategy? A | | | | your event. |
| strategy is a long term plan of action designed to | | | | 14. Are you clear on all legal and tax issues that have |
| achieve a particular goal, so don't lose focus of the | | | | to be handled before, during and after your nonprofit |
| primary goal. | | | | event or events? Find out where to get the |
| 7. Have you determine specifically the motivators for | | | | necessary information you need to make this a |
| your nonprofit organization? Remember what | | | | painless process. |
| motivates your immediate staff, may be different | | | | 15. How will you thank your supporters? Don't forget |
| then what motivates your external supporters? | | | | the most important part of your job - being thankful. |
| 8. How will you communicate your message? Is the | | | | |